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Increase in the Company's Competitiveness
Chnápko, Martin ; Bilená, Katarína (referee) ; Zich, Robert (advisor)
This bachelor's thesis analyzes the problems about increase of the Kellys bicycles company's competitiveness. This company deals with constructing and selling bicycles. Theoretical part of the thesis includes professional terms about competitiveness and market. In the practical part I am dealing with company introduction, market analyse and analysation of company activities in the marketing place. Analytic part follows the practical part and offers possible solutions of raising the company's competitiveness by marketing and non-marketing activities.
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Risks Related to Marketing Activities
Chnápko, Martin ; Bilená, Katarína (referee) ; Mráček, Pavel (advisor)
This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.
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Risks Related to Marketing Activities
Chnápko, Martin ; Bilená, Katarína (referee) ; Mráček, Pavel (advisor)
This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.
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|
|
Increase in the Company's Competitiveness
Chnápko, Martin ; Bilená, Katarína (referee) ; Zich, Robert (advisor)
This bachelor's thesis analyzes the problems about increase of the Kellys bicycles company's competitiveness. This company deals with constructing and selling bicycles. Theoretical part of the thesis includes professional terms about competitiveness and market. In the practical part I am dealing with company introduction, market analyse and analysation of company activities in the marketing place. Analytic part follows the practical part and offers possible solutions of raising the company's competitiveness by marketing and non-marketing activities.
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