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E-shop project with the use of social networks
Fojtík, Tomáš ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
Diploma Thesis deals with the design and launch of the e-shop Hotversionparts.cz. For this purpose is used the knowledge about business through the Internet, Internet marketing, Competitive Intelligence discipline, social networks, car accessories market and the most important - deep knowledge about real competitors. The pur-poses of this thesis are methodical approach to the project, and go from theoretical information surveys to the application of this information in the real environment. The main part of this thesis is the description of Competitive Intelligence field from theoretical point of view with focus on entrepreneur, and using the latest tools for doing the Competitive Intelligence discipline via social networks. The target of theo-retical analysis is the application of methods and principals described here, in the practical part, which focuses on deep analysis of competitive e-shops chosen. The real illustration of the Competitive Intelligence discipline application in the online shop-ping environment is the biggest contribution of this thesis.
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Possibilities of using social networking sites and Internet marketing to promote competitiveness of web portal
Pryl, David ; Molnár, Zdeněk (advisor) ; Brdek, Vladimir (referee)
This diploma thesis deals with tools for social networks and internet marketing and their application to real case reviewing and news website Mobilenet.cz. The content of the document is divided into two separate parts. The goal of the first of them is to establish a theoretical framework for the second part. Theoretical part describes tools and options in general. There are listed both instruments that relate to internet marketing itself and instruments related directly to social networks. The second part includes theoretical knowledge applied to a specific case, web Mobilenet.cz and its defined competitors. First of all is analyzed Mobilenet.cz on its own, then it is compared to the competition. Analysis also includes websites check, from which are deduced imperfections in the quality of websites. The final part is created a practical demonstration, which aims to increase traffic on website Mobilenet.cz. At the very end of the document are applied results from the analysis of the second part to propose the strategy for web Mobilenet.cz. The main benefits of my work are analysis of Mobilenet.cz website and its competitors. As part of this work is also formed practical demonstration, which aims to increase traffic on this website. Another important contribution is the design solution for the future operations of the website Mobilenet.cz.
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Analyses And Design Of On-line Shop
Verner, Tomáš ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The theme of this thesis is the analysis and design of internet shop. The work is divided into three parts - theory, analysis and design. Each following chapter is divided into several sections. The main objective of this thesis is to design a successful internet shop. The analytical part of this thesis describes the current status and trends of Internet users in the country. Analytical section also describes the requirements for an online store, both in terms of potential customers, and in terms of the store owner. This is followed by the design part of the thesis, which is based on theoretical and analytical sections and there is a proposal of an online shop.
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The possibilities of usage of social networks for the support of entrepreneurship
Vaněk, Jiří ; Molnár, Zdeněk (advisor) ; Brdek, Vladimir (referee)
The subject of the Bachelor's thesis is "The possibilities of usage of social networks for the support of entrepreneurship". This research introduces characteristics of various types of social networks from the viewpoint of their usage in order to increase the competitiveness of organizations. The aim is to analyze the current situation, possibilities and conditions of usage of the social networks in the Czech Republic. The study is divided into two parts, theoretical and practical. The first part concentrates on the introduction of various types of social networks. In addition, it also includes the history, development and possibilities of usage of the social networks in practice. In the practical part of this work the current situa-tion of Zentity s.r.o. is analyzed concerning the social networks in comparison with its main competitors in the industry. This thesis is beneficial by its comparison of usage of social networks of Zentity s.r.o. against its competitors and by suggestions of more effective presentation of the firm on the social networks.
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SEO web site optimization
Diblík, Jan ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The topic of this thesis is search engine optimization (SEO). This term covers many activities, procedures and techniques. When using SEO you can improve your position in a search engine and narrow it to so called key words. The first part of the theoretical part acquaints readers with the basic facts, statistics and defines the basic terminology. The main objective of the second part is concentrated on the main elements which affect the successes of optimalization. The practical part is dealing with analysis of the optimalized e-shop including its competitors. The changes and recommendations of improvement and development of the e-shop were suggested on the basis of the analysis, the theoretical acquirements and the experience of the author. These changes are gradually implemented in the following part of the thesis. The impact on the attendance and placement in the search engines is reviewed after the realization of the suggested above.
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Audit of electronic shop websites
Frank, Jiří ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This paper describes the basic methodology of the auditing of web sites and general principles that should be followed by each site. Methodologies focus on the evaluation of technical requirements and graphic design, as well as analysis of the aspects of SEO, traffic and performance. This proposed set of evaluation techniques is then practically applied in the audit of one particular online store and its main competitors. Conclusions and recommendations are drawn from the analysis and these are discussed in the final chapter. These recommendations should help improve the current state of trade. The main contribution of this work is in defining a comprehensive set of essential methodologies that can be effectively applied in practice.
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Auditing of trucking companies' websites
Klusák, Marek ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
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SEO Optimization Website
Hemala, David ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
Draw up a theoretical base of SEO optimization and its issues. Than buy a domain, where presentation company website will be created (company is dealing, with distribution of aquarium fish food) and which will be monitored and optimized for search engines. Whole work flow will be listed and appropriate conclusions will be deduced. The aim of this work is an effort to achieve more traffic to web sites and get better position in search engines. The bachelor thesis will include a rival website profiling.
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Search Engine Optimization
Komárek, Miroslav ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.
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