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Sports as a pedagogical tool
Blažek, Daniel ; Peřinová, Radka (advisor) ; Crossan, William Morea (referee)
Title: Sport as a pedagogical tool Objectives: The aim of the bachelor thesis is to identify and describe, based on available literature and on interviews with coaches and educators, how sport can be used as a pedagogic tool in practice. Methods: The theoretical part contains an analysis of the literature on the pedagogic impact of sport. On the basis of this analysis, three organisations were selected (Ambassadors FC Praha, Scout, Sokol). These organizations were chosen because their goal is personal formation through sport; moreover I have personal experience with these organizations. For these organisations, an analysis of materials (websites, magazines, methodologies) was carried out in order to identify their values, goals, and pedagogic emphases. In addition, I assessed various psychological and pedagogic studies identifying thus the areas that are most easily influenced through sport. The practical part identifies, through semi-structured interviews with one coach from each selected organisation, what their pedagogic activities look like in practice. In these interviews I inquire about three thematic areas: the values and goals of the organization, the use of sport as a pedagogical tool, and the demands on coaches and their further formation and training. The respondents' statements are then...
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Marketing communication of FIBA World Championship for Women 2010
Peterka, Martin ; Šíma, Jan (advisor) ; Blažek, Daniel (referee)
Title: Marketing Communication of FIBA Women Basketball Championship 2010 Goal: The goal of my thesis is to describe marketing communication during the World Women Championship 2010 on the basis of observation and my own activity. The thesis should be able to describe different parts of marketing communication during the sport event. The goal is to create the instruction for one of possibilities, how to form marketing communication of a sport event with the help of the establishment description and the existence of marketing communication. Methods: The main method is descriptive analysis. The work uses evaluation proposal and demonstration, as well. SWOT analysis is made of found data. Results: The theses proved that all parts of marketing communication should be mutually connected and consider each other. It deals mainly with Public Relations which focus first of all on reaching needed popularity. Specialised and mass media are used. Information flow from a sport organisation to media representants should keep the balance between the quality and the quantity. Key words: marketing communication, basketball, SWOT analysis.
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Communication and Public Relations in Sport
Blažek, Daniel ; Janák, Vladimír (advisor) ; Pillár, Pavel (referee)
Title of work: Communication and public relations in sport Aim ofwork: Description and analysis of the range of utilization of public relations activities in czech sport environment. Methods: Structured interview with open questions, informal interview, questionnaire with the open questions, participating observation, descriptive analysis. Results: Conclusions and recommendations for the participants of sports happening. lnstruction and rules for the communication and its specifics in sports. Keywords: Communication, public relations, media relations, gazetteer, press conference, press information. 3
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Marketing communication of FIBA World Championship for Women 2010
Peterka, Martin ; Šíma, Jan (advisor) ; Blažek, Daniel (referee)
Title: Marketing Communication of FIBA Women Basketball Championship 2010 Goal: The goal of my thesis is to describe marketing communication during the World Women Championship 2010 on the basis of observation and my own activity. The thesis should be able to describe different parts of marketing communication during the sport event. The goal is to create the instruction for one of possibilities, how to form marketing communication of a sport event with the help of the establishment description and the existence of marketing communication. Methods: The main method is descriptive analysis. The work uses evaluation proposal and demonstration, as well. SWOT analysis is made of found data. Results: The theses proved that all parts of marketing communication should be mutually connected and consider each other. It deals mainly with Public Relations which focus first of all on reaching needed popularity. Specialised and mass media are used. Information flow from a sport organisation to media representants should keep the balance between the quality and the quantity. Key words: marketing communication, basketball, SWOT analysis.
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Structure funding of Czech basketball federation
Hubálek, Michal ; Šíma, Jan (advisor) ; Blažek, Daniel (referee)
Title: Structure funding of Czech basketball fedaration Precis : This bachelor paper is about economy and funding of Czech basketball federation. It shows a structure of earnings and spendings of Czech basketball federation in last five years of their existence. These informations are compared, analyzed in this paper and than paper tries to make a conclusions and ways, which would lead to improve in funding and a financial situation in Czech basketball federation. Key words : Czech basketball federation, funding , earnings , spendings , sport , civic association
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Communication and Public Relations in Sport
Blažek, Daniel ; Janák, Vladimír (advisor) ; Pillár, Pavel (referee)
Title of work: Communication and public relations in sport Aim ofwork: Description and analysis of the range of utilization of public relations activities in czech sport environment. Methods: Structured interview with open questions, informal interview, questionnaire with the open questions, participating observation, descriptive analysis. Results: Conclusions and recommendations for the participants of sports happening. lnstruction and rules for the communication and its specifics in sports. Keywords: Communication, public relations, media relations, gazetteer, press conference, press information. 3
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