National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing strategy of employee programmes in Telefónica Czech Republic, a.s.
Bestová, Adéla ; Postler, Milan (advisor) ; Khelerová, Vladimíra (referee)
This thesis describes the specifics of marketing of services and marketing strategies in terms of theory. The aim of the thesis is to analyze the marketing strategy of Telefónica Czech Republic, a.s. including recommendations for the future. It also focuses on situational analysis and description of the competitive environment. A development of the telecommunications market and economic situation in the country is mentioned as well.
The development of mutual economic relations between Czech Republic and France
Beštová, Adéla ; Kalínská, Emílie (advisor) ; Černá, Iveta (referee)
This thesis focuses on the development of mutual economic relations between the Czech Republic and France. The first part deals with the general characteristics in terms of geographic, demographic and political. The second part focuses on the development of foreign trade of both countries, on the commodity and territorial structure, the main trading partners of both countries. The third part deals with the mapping of the development of relations between France and the Czech Republic from a historical perspective. There is also dismantled contract to ensure mutual trade exchanges, the commodity structure and its changes over time, FDI exchange between France and the Czech Republic and other forms of mutual economic cooperation.
The economic comparison of China and India
Bestová, Adéla ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
China and India are the members of the group BRIC, which is a union of countries with a huge economic potential. The main aim of this thesis is the comparison of both the economies including future predictions. The first part is focused on the countries' historic development and its impact on contemporary business relations. The second part is dedicated to the comparison of these countries from the demographic point of view and their social situation. The last two parts analyse the balance of payments and foreign direct investments, particularly their trends, territorial and commodity structures.

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4 Beštová, Adéla
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