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Marketing Research
Adam, František ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Thebachelor thesis focuses on the level ofsatisfactionoftheclientwiththeoffered-production in thefieldofhealth care. The thesis contains a theoretical part where I describetheconceptsthat are related to thefocusofthework. In thenextsection, analysesoftheexternal and internal environment willbecarriedout and a question-nairewillbeprepared. On thebasisoftheinformationfrom these analyses, I willpro-poseproposalsforimprovement.
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Proposal for Measures to Improve the Quality of Services and Selected Marketing Mix Tools
Adam, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the improvement of services and selected tools of marketing mix of LIFT and FIT using the mystery shopping method in LIFT and FIT and their direct competitors. The first part of this thesis deals with the theoretical concepts that are closely related to this thesis, followed by the characteristics of the company. The analytical part deals with the analysis of the 5 P's and the research conducted and then it is evaluated using the SWOT matrix approach. Based on the analysis and the research conducted, the last part of the thesis will propose recommendations for improving the services and selected tools of the company's marketing mix.
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Proposal for Measures to Improve the Quality of Services and Selected Marketing Mix Tools
Adam, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the improvement of services and selected tools of marketing mix of LIFT and FIT using the mystery shopping method in LIFT and FIT and their direct competitors. The first part of this thesis deals with the theoretical concepts that are closely related to this thesis, followed by the characteristics of the company. The analytical part deals with the analysis of the 5 P's and the research conducted and then it is evaluated using the SWOT matrix approach. Based on the analysis and the research conducted, the last part of the thesis will propose recommendations for improving the services and selected tools of the company's marketing mix.
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|
|
Marketing Research
Adam, František ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Thebachelor thesis focuses on the level ofsatisfactionoftheclientwiththeoffered-production in thefieldofhealth care. The thesis contains a theoretical part where I describetheconceptsthat are related to thefocusofthework. In thenextsection, analysesoftheexternal and internal environment willbecarriedout and a question-nairewillbeprepared. On thebasisoftheinformationfrom these analyses, I willpro-poseproposalsforimprovement.
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