Höklová, Kateřina - Výsledky hledání - Digitální repozitář

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	International Marketing Strategy of the Selected Company Höklová, Kateřina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce) This diploma thesis deals with the design of an international marketing strategy for a selected company. The main objective of this thesis is to develop a proposal for a marketing strategy for a chosen company expanding into a selected international market. The theoretical part of the thesis outlines the concepts and methods that contribute to developing a marketing strategy. The methodological part of the thesis describes the plan and the methodology used in processing the data and information obtained. The practical part focuses on the introduction of the company and the subsequent analysis of the microenvironment and macroenvironment. The final part of the thesis summarises the proposals for an international marketing strategy, which are compiled based on previous research and analysis. Úplný záznam
	Marketing Plan for a Selected Company Höklová, Kateřina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce) This bachelor thesis focuses on designing a marketing plan for a selected company. The main goal of this work is to compile a marketing plan for a selected company. The theoretical part deals with the description of terms and methods, contributing to the creation of the marketing plan itself. Methodological part describes the chosen strategy and methodology on how the collected information will be processed. The practical part contains an analysis of the environment, competition and current analysis of marketing activities. The last part is dedicated to a proposal for adjustment and expansion of marketing activities, which is compiled based on a prior analysis. Úplný záznam
	Marketing Plan for a Selected Company Höklová, Kateřina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce) This bachelor thesis focuses on designing a marketing plan for a selected company. The main goal of this work is to compile a marketing plan for a selected company. The theoretical part deals with the description of terms and methods, contributing to the creation of the marketing plan itself. Methodological part describes the chosen strategy and methodology on how the collected information will be processed. The practical part contains an analysis of the environment, competition and current analysis of marketing activities. The last part is dedicated to a proposal for adjustment and expansion of marketing activities, which is compiled based on a prior analysis. Úplný záznam

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1	Höklová, Karolína

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