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The influence of foreign players on the Czech football league
Riedl, Jakub ; Crossan, William Morea (advisor) ; Voráček, Josef (referee)
Title: The influence of foreign players on the Czech football league Objectives: The purpose of this bachelor thesis is to find out, how foreigners influence the Czech league football in seasons from 1993/1994 to 2017/2018 and compere the differences or similarities with the rest of the football world in regards to economical, culture, historical and geographical point of view. The next objective is to analyze flow of the players from different part of world into Czech Republic and the other way around from Czech players standpoint. Second purpose is to collect data that will be used in dissertation thesis and will be analyse by hierarchical linear model that will provide better characterization of hypothesis. Methods: In bachelor thesis the descriptive statistic is being used to analyze data from the Czech first league background from season 1993/1994 to 2017/2018, the results are presented in clubs level and competition level. Results: The results of this work show that foreigners players negatively affect number of Czech players within the highest Czech football league. The results also shown that the Czech football league isn't any different from other European leagues, because they are also being constantly pressured by managers, investors to be successful in short period of time, this fact...
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Care of foreign players in Czech basketball
Mrázová, Alena ; Crossan, William Morea (advisor) ; Janák, Vladimír (referee)
Title: Care of foreign players in Czech basketball Objectives: The main goal of this bachelor thesis is to understand the difference in care for foreign players at selected clubs of the Kooperativa NBL. Methods: A qualitative research method of personal interviews is used in the practical part of the bachelor thesis. The respondents are foreign players playing for Czech teams and also the management of the club. Interviewing took place in March 2019. In total 15 interviews were conducted. Results: The outcomes of the research are processed by comparative analysis in the fifth chapter of this work. According to the results the care of foreign players differs mainly in access to foreign reinforcements. The majority of players confirmed that the terms of the contract are being respected. We have noticed that the teams in the first half of the table tend to choose experienced players while the bottom for financial reasons elects rookies. Keywords: basketball, globalization in sport, migration of athletes, care of players, care of employees
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Czech sport media coverage of women during the 2018 Winter Olympic Games
Hřebenářová, Lucie ; Crossan, William Morea (advisor) ; Sekot, Aleš (referee)
Title: Women in Czech sport media coverage during Winter Olympic Games 2018 Objectives: Main objective of this thesis is to analyse gender inequalities in Czech sport media coverage during Winter Olympic Games 2018. Compared with previous studies I will find out, if there occur women discrimination in the Czech sport environment and how it is being demonstrated there. Methods: For realization of this research was used a quantitative and qualitative content analysis. There were chosen several indicators to be searched for based on previous studies. As a research event were chosen Winter Olympic Games 2018. The analysis was made on two Czech sport online sites respectively sport.cz and sport.idnes.cz. Results: Overall results showed higher internet coverage for men. However, when compared to the percentage for participants by gender the results came out surprisingly better for women. The results about the length of articles were also in favour of men. More active sporting photographs came out for man and more inactive photographs still in the sport environment were found for women. The most mentioned sport was ice hockey. Within the qualitative analysis there were found several gender inequalities, however, compared to the previous research, it could be said that the chosen Czech sites are gender...
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Marketing research of RunCzech brand image
Martincová, Andrea ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Marketing research of RunCzech brand image Objectives: The aim of this work is to analazye through research the image of brand RunCzech.on czech market and to compare it with brand identity. Results will provide suggestions for improvement RunCzech brand image. Methods: This bachelor thesis uses the method of interview and the method of electronic questioning. The method of interview was used during the meeting with marketing director of RunCzech brand. The data acquired from the interview helped to identify the identity of the brand and the information about desired image on the market. The method of electronic questioning will be used for analysing current image of brand RunCzech and I will compare the results with brand's identity. Results: The results of research show that the brand has very positive image. Its personality had the greatest results, brand was described with many excellent traits. Brand was perceived as successful, high-quality, modern, popular and innovative. Brands service (organising long-distance races) is also very well perceived. In the process of analysing the image of brands symbol I discovered disagreement with the phrase of its slogan. Respondents desire slogan in Czech language and they don't agree with the meaning of the phrase. Keywords: brand identity, brand...
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The Decision-making process of floorball players when purchasing floorball equipment
Pražan, Martin ; Crossan, William Morea (advisor) ; Voráček, Josef (referee)
Title: The Decision-making process of floorball players when purchasing floorball equipment Objectives: The main goal of this bachelor thesis is to obtain corresponding information about floorball equipment customers through research. Describe their behavior on the Czech market, what influences them and what their decision-making process is, and then provide recommendations for improving the business of selling floorball equipment. Methods: The work uses the method of quantitative research, specifically electronic questioning. The questionnaire in his electronic form was shared on social networks, Facebook and Instagram, and was sent to e-mail boxes of floorball club representatives, who distributed the questionnaire among their members, as members of the Czech league form the primary target group. Results: Research results, Floorball player's decision making process, when buying floorball equipment, tell us about Czech market redistribution of floorball brands, informing us about financial investments that customers invest in floorball and especially when these investments they are able to make. The results outline the reality of the floorball market. We are more able to determine the market potential. The obtained information can significantly help floorball brands and retail chains who provide...
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Marketing of the Prague streetball league
Jalamudisová, Veronika ; Crossan, William Morea (advisor) ; Holánek, Michal (referee)
The purpose of the bachelor thesis is to analyze the marketing concept of Prague Streetball League and its marketing goals. For processing the analysis, we used 7P marketing mix, SWOT analysis and questioning of players to find out their attitudes to the league. Based on the results of the analysis, we will attempt to propose steps to marketing activity. We will try to recommend how to use marketing strategies to expand the number of teams in the Prague Streetball League and how to improve the competition as the whole to satisfy players and leadership. First, we have compiled a SWOT analysis on our own knowledge. After the season we got answers from 10 players from 8 teams. Based on the SWOT analysis, marketing mix and player's answers, we found out what needs to be reviewed and reorganized in the Prague Streetball League. The most important points that need to be reorganized are rules and quality of the pitch and baskets. Furthermore, the appearance, clarity and complexity of websites, that might discourage potential players and at the same time to spread the promotion to different media.
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Planning and organizing a sport event in Milevsko
Korytová, Ludmila ; Crossan, William Morea (advisor) ; Holánek, Michal (referee)
Title: Planning and organizing a sport event in Milevsko Objectives: The main purpose of this thesis is to create a real basis for the organization of the unique competition in rhythmic gymnastics, to find out the interest of the clubs from the Czech Republic for this competition and to describe the organizational strategy for the implementation of the competition. Methods: To obtain the necessary information for this thesis an electronic questionnaire was created. Interviews method and SWOT analysis were also used. Results: Based on the questionnaire, interviews, SWOT analysis and study of organizational strategy by various authors, an organizational strategy for the organization of a unique competition in rhythmic gymnastics was written. After the end of the event, the organizational strategy was evaluated, feedback was obtained from participants and visitors, and recommendations for the competition were written for coming years. Keywords: Management, marketing, rhythmic gymnastics, questionnaire, interview, SWOT analysis
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Typology of clients of company Jdu běhat s.r.o
Španiková, Lucia ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Title: Typology of clients of company Jdu běhat s.r.o Objectives: The main aim of this thesis has been to design the typology of clients of company Jdu běhat s.r.o. Methods: The data have been collected by means of quantitative marketing research. The basic set was represented by 408 attendants. In the synthetic part of thesis the typology has been devised via by methods of k-means. Results: The results of questionary research are presented through graphs in the analytical section. The synthetic section of the thesis is devoted to the description of the character of each of the three suggested segments. Keywords: running, motivation, women, typology, segmentation, k-means
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Analysis and recommendations of the management of the baseball club Kotlářka Praha
Ercoli, Lukáš ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: The analysis and the recommendation for the management of baseball club Kotlářka Praha. Objectives: The aim of the bachelor thesis is to analyze the internal environment (the strengths and weaknesses) of the baseball club Kotlářka Praha and then compare it with competitor Draci Brno. The strengths and weaknesses of the Draci Brno baseball club are included as well. The comparison of these two leading baseball clubs will help us to find out which factors are behind the long-term and repeated success of the Draci Brno club, and whether these factors can be implemented to the conditions of the Kotlářka Praha club, whose main and long-term goal is success in the Czech Extraleague and quality youth work. Draci Brno dominates in both factors. Methods: The main source of information for analyzing the internal environment of both organizations were personal interviews and correspondence via e-mail with the leaders of both baseball clubs. An audio recorder was used to record conversations. To supplement the data, a study of publicly available documents from both organizations and the Czech Baseball Association was carried out. At the end of the analytical part of the thesis, a comparison of both baseball organizations was carried out. Results: The comparison of both sports organizations has shown...
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