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Impact of the customer satisfaction and other indicators on company`s market share
Dvořáková, Monika ; Sedláček, Jiří (advisor) ; Skala, David (referee)
In the present hypercompetitive market environment of car producers established especially at the developed west european markets is very difficult to gain new customers and increase the market share. The car producing companies have to build and increase customer loyalty to ensure the sustainable growth of market share in the future. One possibility how to improve customer's loyality to brand is to provide the highest standard at both sales and service department and carefully monitor the customer satisfaction. From the satisfaction and performance indicators of the car producing company is possible to construct a mathematical model producing the market share in a given country as an output. Key indikators of customer satisfaction, sales and service and also the macroeconomical data has been used as the inputs for the model. As a target market for my analysis has been chosen Germany. This thesis presents a set of recommendations and proposals, whose implementation should ensure the improvement of the market share of the given brand on german market. The recommendation does not include only the tips for improvement of the key indicators but it also gives the overview of how to make the marketing strategy more efficient using Customer relationship management.
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Pension reform in the Czech republic and its approach focused on second pillar
Dvořáková, Monika ; Poláková, Olga (advisor) ; Hájek, Jan (referee)
My diploma dissertation concerns the theoretical introduction of the retirement system, economic theories and the cause of the retirement reform in the first part. The second part represents the analysis of so-called small retirement reform and is focused on the retirement system since the beginning in 2013 with the accent to newly established retirement saving. The aim of my diploma dissertation is the evaluation of the existing functioning of the second pillar and the reasons of the low interest of the inhabitants. The comparison with the chosen states where the retirement saving already operates is a part of the second pillar analysis. Slovakia and Hungary are the European representatives with the similar schema of the retirement system and Chilean system is based on the fund financing. The opinion of the population was checked with the questioning. The pivotal part of my diploma dissertation and its main goal is the analysis of the second pillar accession availability from the age, income, family situation, investment strategy point of view and other criteria. The strategy with the low earning is suitable for the higher incomes only as resulted from the calculation. The more aggressive investment strategy with higher earning is convenient for the younger people with lower income and the older the more suitable access contingent on the higher income. As there is no interest in the second pillar participation the goal of my diploma dissertation is the proposal of alternative methods as investment or saving products of the bank institution for the old age security.
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Effect of cosmetic massage on a selected group of women
DVOŘÁKOVÁ, Miroslava
This thesis examines the influence of cosmetic massage to a select group of women, the research relates to the impact of regular massage and treatment on hydration and overall skin condition and cosmetic massage influence on the psychological state of the respondents. The theoretical part defines the concept and importance of massage, composition and function of the skin, explains the process of skin aging. The task of the practical part was to confirm the assumptions that regular cosmetic massage has a positive effect on skin condition, increases the level of hydration of the skin and slows aging and delays the formation of wrinkles. Assumptions proved correct. Cosmetic massage acts on the skin's condition and mental well-being of women positively.
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The Migration of Labour in the South Bohemian Region in the Course of the Economic Cycle
DVOŘÁKOVÁ, Miluše
This bachelor thesis deals with issues of the labour migration in the course of the economic cycle including of the influence of migration in the labour market in the South Bohemian region. The opening part of this paper explains characteristics of labour market, unemployment, politics of employment, economic cycle, theory of the labour migra-tion and commutation. The second part of the bachelor thesis describes the South Bohemian region, especially from the economic point of view. This part also involves main migration trends and tendencies of the selected region. The migration is monitored in the period from 2003 to 2013. The commutation is observed in the years 2001 and 2011 on the basic of the statistical data. The last chapter is based on the assessment of the influence of migration to the situation in the labour market in the South Bohemian region.
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The use of the European Social Fund in the Czech Republic
DVOŘÁKOVÁ, Michaela
The aim of this bachelor thesis was to evaluate the benefits from the regional individual project From the Cradle to the Labor realized within the Human Resources and Employment Operational Programme for the district of Pribram. To understand the impact of this project it is essential to know certain information about the theoretical factors connected with the creation and implementation of the project. This includes the regional and structural policy of the EU, the European Social Fund and its use in the Czech Republic, the Human Resources and Employment Operational Programme and, last but not least, the preparation and management of the projects of Structural Funds, whose analysis and description was also the aim of the work. The first step was therefore to define these important factors. The next step was to analyze the project From the Cradle to the Labor. The Labour Office in Pribram, who was the executor of the project, is very successful in drawing subsidies from the ESF considering the projects focused on the solution of high long-term unemployment rates in specific districts. Reasons for high long-term unemployment rates in the district of Pribram are perceived primarily as something caused by labour shortages, the outflow of skilled workers to the Prague and also in the low educational structure and the lack of vacancies and opportunities. To evaluate the success of the project and its benefits for the area, it was necessary to examine the process and its implementation in the district. The results of this analysis show that the project whose aim was to help its participants find a permanent job and to increase their employability in this area was quite successful. From the target group, which consisted of applicants and applicants for employment on parental leave, the project helped to find a permanent job to 39 persons out of 72 participants. It also helped create several new jobs. These results and the benefits of the project are listed in the last section of the thesis. Based on the results of the analysis, there were evaluated not only the benefits and results of the project in the particular region, but also its positives and negatives, which could be valuable for the implementation of similar future projects.
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Česká imigrační politika- stát se stává vyhledávanou cílovou zemí?
Beránková, Petra ; Rahimi, Fatima ; Dvořáková, Martina ; Svetlíková, Monika ; Chocholáčková, Kristina
Text zkoumá, zdali je zájmem České republiky uvolnit svou imigrační politiku a zabývá se dopady politiky, vedoucí k proměně země v atraktivní cílovou zemi pro ekonomické migranty. Ačkoliv západoevropské země od druhé poloviny 20. století podporovaly imigraci jako dočasný a konjunkturní fenomén, vznikající závislost na zahraniční pracovní síle s sebou přinesla i výzvy, zejména v oblasti dlouhodobé integrace cizinců. Usazující se migranti se do většinové společnosti začleňovali dle rozdílných integračních modelů, jejichž podoba byla ovlivněna politikami a ekonomickou situací jednotlivých cílových států. Důležitost vyhranění zájmů v této oblasti je tudíž zřejmá. Integrační modely přitom samy o sobě nejsou bezchybné a je tedy vhodné je kombinovat. Imigrační a integrační politika České republiky doposud v podstatě odrážela poptávku českého trhu po pracovních silách ze zahraničí. Česká republika lákala migranty během ekonomického růstu, tedy mezi lety 1993-1996 a 2000-2008. Po začátku ekonomické krize se přiklonila k restriktivnímu přístupu. Volba tohoto přístupu se ovšem nezdá být nejvhodnější, jelikož nastavení selektivních kritérií omezuje větší flexibilitu trhu. Zavedení otevřenějšího přístupu by pravděpodobně vedlo k posílení statutu ČR jako cílové země imigrantů. Jaká opatření by k takovému vývoji vedla? Jedná se především o změny v celkové koncepci imigrační a integrační politiky, která doposud nahlíží na trvalé usazování migrantů spíše negativně. S ohledem na výše uvedené závěry lze dospět k doporučením dvojí povahy: Za prvé, navzdory prosazující se společné imigrační politice v rámci Evropské unie, pod vlivem Strategie Evropa 2020, a rovněž Haagského a Stockholmského programu, si Česká republika může podobu své imigrační politiky předurčit dle svých zájmů sama. Ačkoliv Česká republika nemá koloniální minulost jako většina západoevropských zemí, je lákavou destinací především pro migranty z východních zemí. Zdá se být tudíž žádoucí zaujmout aktivní strategii řízené migrace právě ze zemí východní Evropy. Za druhé, z hlediska integrační politiky je třeba vnímat migranty dle jejich zájmu o pobyt v rozdílné délce. Opatření by tedy měla v maximální míře reflektovat nehomogenní požadavky imigrantů. Příliš restriktivní přístup vůči migrantům vede k jejich přesunu do šedých sfér ekonomiky, což představuje značný problém nejen z hlediska právního, ale i socioekonomického. Je tedy v zájmu České republiky poskytnout migrantům takové podmínky, jež by nejen přispěly k jejich ekonomické soběstačnosti a informovaly je o právech a povinnostech v České republice, ale zároveň i napomáhaly k jejich začlenění do většinové společnosti.
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One-off Project Impacts on the Normal Functioning of Primary Schools
Dvořáková, Michaela ; Nový, Jan (advisor) ; Sedláková, Jaroslava (referee)
The main goal of my research was to find out how the realization of a single project can influence and change a common process in the primary school. This project was dotated from state budget. The purpose of my work was to verify what impacts there will be on a daily functioning of the primary school The realized project was viewed from the managing perspective with the emphasize to modifications of the school control in the comparison with a normal way of school managing For my survey I have choosen the Primary School in Zirovnice, where a similar project had been realized recently
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Confrontation of historical cost and fair value measurement of non financial assets in IFRS
Dvořáková, Magdaléna ; Vašek, Libor (advisor) ; Procházka, David (referee)
Diploma thesis is focused on two main measurement concepts -- historical cost and fair value. The aim is to interpret fair value as a measurement base used to assign value to non financial assets, and compare it with well-known historical cost base. In context with historical cost measurement, attention is also paid to impairment meaning a decrease in carrying amount of an asset. Major part of the thesis deals with fair value measurement according to the new accounting standard IFRS 13. The thesis is concluded with practical survey about the use of fair value as a measurement base for non financial assets in practice.
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Administrative justice in Czech republic
DVOŘÁKOVÁ, Marta
This thesis deals with administrative justice in Czech Republic, which has a relatively short tradition because it came into operation in 2003. Thesis is focused on history of administrative justice in Czech lands since reign of Habsburg Monarchy. Further there is described a current form of administrative justice. Following chapter deals with models of judicial review in selected states of the EU, finally I will outline basic differences between judicial reviews of this states and Czech Republic.
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Funding of universities in the Czech Republic and Sweden
Dvořáková, Michaela ; Urbánek, Václav (advisor) ; Kubík, Rudolf (referee)
This thesis focuses on the funding of universities in the Czech Republic and Sweden. The first part is dedicated to the economic characteristics of education as a good. It is followed by a description of the university system in the Czech Republic, especially the methodology to allocate funds and evaluation of its pros and cons and overall functionality. The Swedish system is also described in an identical manner. In the second part, the main objective is to compare these two approaches to the funding of higher education based on three predetermined criteria, evaluate them and point out potential flaws.
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