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Author in cyberspace: comparison of the current position of the author and authorship anonymity with theories of Michel Foucault and Roland Barthes
Bobák, Alexander ; Marcelli, Miroslav (advisor) ; Češka, Jakub (referee)
This thesis analyzes the position of the author in the environment of internet. The main source of information for this thesis is the study of Roland Barthes - Death of the Author and the lecture of Michel Foucault - What is an author? After a thorough analysis of these two works, the thesis focuses on the description of the webpage www.pismak.cz, which has been selected as a suitable representative for environment of internet. This website allows us to study and explore the role and place of the author. I tried to describe the position of the author on this website. Mainly the fact, that every user of this website uses a pseudonym - nick. The work also presents new insights into the phenomenon of internet anonymity, based on the information gathered from current scientific articles. At the end I compare my own analysis with theories of Roland Barthes and Michel Foucault. The thesis concludes, that works of Roland Barthes and Michel Foucault are still valid, even when compared with modern phenomenon - internet.
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Semiotic Analysis of Louis Vuitton Advertisement and its Context
Sedlaříková, Pavlína ; Češka, Jakub (advisor) ; Karľa, Michal (referee)
Applying semiotic analysis to advertisements and their context leads to the discovery of associations and symbols, potential increasing the trust the spectator has on the brand. In this thesis, I provide semiotic analysis of selected Louis Vuitton advertisements and their context, where I analyse the advertisement's visual images and narrative line, and infer associations and symbols. The analysis enhances average day factors, full of duties and stress, making them more appealing in the advertisement world.The primary focus for the analysis will be the Spirit of Travel2 advertisement. I will apply semiotic analysis to the elaborate, dream-like, and pleasantly-toned piece of art contained in this advertisement.The philosophical nature throughout the advertisement is connected to the promoted material goods, such as travel cases, and it binds a line of advertisements with an abstract motive defined through "The Journey" (the journey as a life itself). The content of the advertisement is not as it seems at first sight. The narrative level is quazi-philosophical, yet it is strategically presenting a question without an immediate, initial answer. The resulting cognitive dissonance then creates pressure on the spectator. The question is later answered in the advertisement, and a special trust between the...
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