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Development of Managerial Skills in the Company
Procházka, Richard ; Bednářová, Markéta (referee) ; Pfeifer, Marcel Rolf (advisor)
This bachelor thesis focuses on the process of management skills development in a company. The thesis is structured in three parts. The first part consists of an overview of the theoretical background necessary for the construction of the thesis. These backgrounds are focused on managerial skills and their development. The second part is devoted to the analysis of a specific enterprise and includes two methods of investigation thus providing an overall view of the issue under study. This section is designed to reveal potential gaps within managerial skills and their development. The final section is focused to formulating suggestions and recommendations to address the identified gaps.
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Advertising and Sales Promotion of the Basketball Club BK Vyškov
Slouková, Daniela ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the marketing communication of the Basketball Club Vyškov, z.s., especially the issue of advertising and sales promotion. The first part focuses on explaining the theory, especially in the field of marketing, communication mix, advertising and sales promotion. In the analytical part, the thesis focuses on the introduction of the club, its analysis of the current state, the analysis of the competition and the marketing research itself. In the proposal part, I come up with my own suggestions for improving marketing communication to help build the club's brand and spread awareness. I draw on the findings that have emerged from all the analyses carried out and also from my own experience gained from working in the club.
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Sales Promotion and Advertising of Company
Havránková, Leona ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of sales promotion and advertising of the company AD Gastronomie AG, which manages an Irish pub. The thesis starts with a theoretical part, providing a knowledge base for the following analytical part. The purpose of the analytical part is the introduction of the company and an analysis of its current marketing situation. The results of the partial analyses will then determine possible recommendations for the company. Implementing those recommendations should lead to the improvement of the sales promotion and advertising, which would result in an inflow of new customers and securing the regular customers.
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Development of a Small Family Business
Perničková, Lucie ; Bednářová, Markéta (referee) ; Koráb, Vojtěch (advisor)
The bachelor thesis focuses on the development of a small family business called Bukovský Winery, located in the village of Přítluky in the South Moravian Region. The thesis consists of three parts. The theoretical part defines the basic concepts related to the researched topic and a detailed description of the selected analytical methods. In the analytical part, the current state of the company is evaluated and its shortcomings are revealed. In the design part, the individual proposals for the development of the winery are detailed.
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Sales promotion and advertising of the company
Pečinka, Jan ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
This bachelor thesis is focused on a creation of suggestions for a company in order to improve the reach of said company. It is divided into a theoretical part, analytical and practical part. Theoretical part includes knowledge taken from professional literature. Analytical part takes this knowledge and uses it to conduct analysis of LEGO as the strongest competitor on its market. The thesis is finished by a practical part which takes results found in the previous part and applies them to a weaker competitor – Igráček. Suggestions are accompanied by a budget cost analysis.
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Sales promotion and advertising of the organization
Rosenbergová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor thesis is focused on creating proposals to make Right 2 Dance z. s. organization, its services and products more visible. Mainly a sales promotion and an advertising are used for that purpose. Theoretical base explains individual terms and analyses that are used in other parts of the thesis. Analysis of current state serves for evaluating current situation of the organization, and the last part of the thesis is based on it. The last part consists of proposals for improving the situation, these proposals are using tools of marketing communication.
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Development of a Small Family Business
Vrtalová, Adéla ; Bednářová, Markéta (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis on "Development of a small family business" focuses on a proposal for the improvement of the family winery Víno Zborovský, located in Velké Pavlovice in South Moravia. The thesis is intended to help in the development of the winery through an analysis of the business based on the theoretical part. The proposal for development consists in a new design of wine labels for individual wine lines.
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Proposals for Non-Financial Motivation of Retail Managers
Bodorík, Boris ; Bednářová, Markéta (referee) ; Pfeifer, Marcel Rolf (advisor)
This bachelor thesis focuses on evaluating and proposing non-financial motivation for the branch managers of a hypermarket in a retail company with the aim of increasing employee satisfaction and achieving the primary goals of the hypermarket branch. The theoretical part of the thesis addresses the concept of motivation, its importance in the work environment, and various ways to achieve it. The practical part involves the use of questionnaire surveys and personal interviews with branch managers to assess current motivational strategies and identify potential areas for improvement. The results of the thesis will serve as a basis for proposing effective non-financial motivational strategies aimed at promoting employee engagement and performance.
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Proposal for Changes of Motivational Programme in a Selected Company.
Slámová, Anežka ; Bednářová, Markéta (referee) ; Petrová, Kateřina (advisor)
In this bachelor's thesis, the author focuses on the analysis of the status and proposal of changes to the motivational program in the selected company. The work is divided into three main chapters. The theoretical part contains definitions of the basic areas of motivation, employee care, employee remuneration and employee benefits. The analytical part of the work describes the selected company and analyzes the current state of the motivational program using selected research methods. The last part then contains its own suggestions for improvement based on the analytical part of the work.
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