|
|
Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
|
|
|
Company Comunication Mix and its Economical Evaluation
Odehnalová, Lucie ; Musil, Tomáš (referee) ; Kaňovská, Lucie (advisor)
The aim of this work is to design a custom solution extension communication mix company, which has great ambitions to be the best food retailer in and which is also a subsidiary of a large multinational company. We propose to society such an appropriate extension of the communication mix to be able to get more customers into the subconscious and secured thus its permanent clients.
|
|
| |
|
|
Company Marketing Communication
Zugar, Tadeáš ; MBA, Kristýna Hytychová, (referee) ; Kaňovská, Lucie (advisor)
The thesis deals with marketing communications business of BORS Břeclav a.s. The theoretical part is devoted to the definition of the main concepts of marketing and marketing research. The analytical part is devoted to the functioning of the entire organization and all its activities. The proposal section is devoted to new marketing communication and finding new marketing opportunities.
|
|
|
Event Marketing Plan
Hájková, Kateřina ; Langer, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis focuses on a proposal marketing plan for event Slovácké beachové léto. The thesis is divided into three main parts. Theoretical part describes marketing terms, which are based on other parts in this thesis. Analytical part characterizes event Slovácké beachové léto, describes current marketing and communication mix. Analytical part describes also analysis of general and business environment, SWOT analysis and marketing research. Based on results of analytical part there is developed proposal part which includes some solutions for an improvement of marketing and other new ideas for a better process of Slovacké beachové léto. These proposals are described in detail and planned based on time schedule.
|
|
|
Design of Company Marketing Plan
Hanáková, Eliška ; Jícha, Petr (referee) ; Kaňovská, Lucie (advisor)
This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determined.
|
|
|
Proposals for Company Improvement on the Slovak Market
Dvořák, Martin ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis „Proposals for company improvement on the Slovak market“ is focused on company ABC, producing special feed intended for animals. Theoretical part deals with the importace of international trade, posibility for businesses how to enter into foreign markets as well as theory analysis of internal and external business environment. Second part of the thesis analyses these environment from the practical point of view. Third part consists of suggestions how to improve ABC company´s business model on the Slovak market.
|
|
|
Proposal of Marketing Plan and its Economical Evaluation
Tomečková, Michaela ; Dohnalová, Anna-Marie (referee) ; Kaňovská, Lucie (advisor)
The main subject of this bachelor thesis is to create a marketing plan proposal for Maralex trade s. r. o. and subsequent implementation of these marketing stategies in the management of the company including economic evaluation of the situation. This company sells humorous gifts especially through the online store DárkyHry.cz The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company and its desription. Subsequently, in the practical part is to analyze current situation of company and a formulating a marketing plan. Conclusion of the work will be devoted to my own designs solutions and economic evaluation.
|
|
|
Company Marketing Communication
Tomšů, Michaela ; Chytilová, Hana (referee) ; Kaňovská, Lucie (advisor)
Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part.
|
|
|
Company Marketing Communication
Paděra, Lukáš ; Konupková, Iva (referee) ; Kaňovská, Lucie (advisor)
Nowadays marketing and propagation are standard features as for the general public then businesses themselves. We can not imagine a company or organization which would not be using marketing in any form at all. The main intention of this dissertation is to determine the best composition of communications mix for south Moravia’s children hospital healthcare organization, contributory organization within limited budget.
|
guest ::
