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Stories written by athletes: New platforms The Players'Tribune and Bez frází
Mayer, Matěj ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis deals with the projects of ThePlayersTribune.com and its younger Czech equivalent Bezfrazi.cz. Both websites were created in recent years and their ambition is to change the stereotypical view of athletes brought by traditional media. These platforms give athletes the space to present themselves in their own words and also to be a part of the editing process. Athletes on the websites share their life stories, which are very inspiring and often contains overlap beyond the sports environment. Thus, readers can infiltrate to the lives of famous or less-known athletes, and also, thanks to the first-person storytelling, perceive situations from their perspective. No thesis has dealt with this topic, yet, and so this diploma thesis is conceived as a case study, the aim of which was to introduce, describe the functioning and compare both projects. It deals with their significance for sports journalism, the role of the journalist in mediating stories, verifying the facts in stories and the popularity of stories from the sports environment in general. The diploma thesis also includes own classification of typologically identical stories published on the platforms The Players' Tribune and Bez frází. The stories are qualitatively analyzed. The attention is paid mainly to the narrative structure...
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Analysis of the work of hosts, commentators, reporters and experts during sports broadcasts in the Czech Republic and the USA
Hruška, Michal ; Macková, Veronika (advisor) ; Turková, Kateřina (referee)
The bachelor thesis called Analysis of the work of hosts, commentators, reporters and experts during sports broadcasts in the Czech Republic and the USA focuses on the analysis of the structure, capabilities and quality of specific sports broadcasts in the Czech Republic and the United States. It focuses on the evaluation of broadcasts from the 2018 FIFA World Cup on Czech TV and American FOX Sports and the final matches of the Czech and American top American football competitions on the same stations, the so-called Czech Bowl and the famous Super Bowl. This selection allows several ways to compare individual broadcasts. First, it offers a comparison of the approach of both TV stations to the same sporting event in the form of a World Cup. It also provides an insight into the difference between the size of the largest American football match in the Czech Republic and the famous Super Bowl and their television coverage. It is also interesting to compare broadcasts of different sports on the same TV station, while in the Czech Republic it is the mainstream football and not-so-popular American football, whereas in the USA the situation is exactly the opposite. It is also possible to evaluate different approaches in communication towards the audience during broadcasts. The key part is the analysis of...
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Sports Associations and New Media: Comparison of the Vision and Reality of Communication on the Example of the Czech Athletic Federation (case study)
Klímová, Lucie ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
Nowadays, new media play a big role in the world and among other things, they also change the role of classical media. Their use also significantly affects daily life in society. The possibility of communication through these channels is currently used not only by publicly known personalities and commercial entities, but also, for example, by non-profit organizations or sports associations. Diploma thesis Sports associations and new media: comparison of the vision and the reality of communication on the example of the Czech Athletic Federation (ČAS) is a case study, which examines the using of new media for the effective communication of the association with fans and journalists. The aim of this thesis is to describe the functioning of ČAS on social networks, namely on Facebook, Instagram and Twitter, and then to compare the actual state of communication with the ideas and visions of the employees of the association. First, the most important terms used in the thesis are described. The theoretical part defines new media and describes in detail the representatives of new media, which is further researched, namely Facebook, Instagram and Twitter. Then the Czech Athletic Association and social networks are introduced. The second chapter defines the research methods that were used. It describes how the...
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Marketing and PR of czech floorball clubs from 2013 to 2018
Patočka, Jiří ; Halada, Jan (advisor) ; Turková, Kateřina (referee)
The bachelor thesis deals with the topic of marketing development of Czech floorball clubs. The general marketing and PR activities in the sport field are examined and then examples from the Czech floorball environment are shown. Although still a young sport, floorball is experiencing its development period, is financially affordable and its popularity grows rapidly. There is an increase in the number of both players and fans in the individual clubs, and in the Czech Republic it is on its way to the top and is currently approaching the status of professional sport that enables players to earn by playing it. The development of marketing and PR in Czech floorball clubs is also related to this development of florball. Therefore, the thesis focuses on the Czech elite clubs from the top floorball competitions, such as the historically most successful Czech club Tatran Střešovice, the purely women's club TIGERS FLORBAL JIŽNÍ MĚSTO, the young but progressive club BLACK ANGELS, but also includes situation of clubs from regional competitions such as for example Lokomotiva Rakovník. The thesis analyses various possibilities of marketing including social networking, merchandising or interesting marketing activities run by clubs from the floorball Super League. In the final part, the thesis offers...
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Architecture at the Exhibition. The birth of modern architecture during the great Prague exhibitions in 1891-1908.
Turková, Kateřina ; Czumalo, Vladimír (advisor) ; Šmied, Miroslav (referee)
There occurred a change in the Czech architecture from late historicism to modernism in the time from 1890's to the early 20th century. This thesis tries to demonstrate this change on the architecture of the pavilions during the Prague's great exhibitions that held in the years 1891-1908 at the Prague Exhibition Grounds at Holešovice. Individual attention will be focused on the Prague Jubilee Exhibition of 1891, the Czechoslavic Ethnographic Exhibition of 1895, Exhibition of Architects and Engineers of 1898 and Jubilee exhibition of the Trade and Business Chamber of 1908. After putting these exhibitions into the broader context and with the emphasis on significant buildings that should not be neglected as a part of the evolution of Czech architecture, this thesis tries to answer the introductory question whether the Prague Great Exhibitions played an essential role in the birth of Czech modern architecture.
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Using of social network in social enerprises
Daribazar, Togtokh ; Koudelková, Petra (advisor) ; Turková, Kateřina (referee)
This bachelor thesis deals with the topic of social networks and their use in social enterprises. This work has two parts. The first part is theoretical and deals with the history, theories and definitions of social enterprises and social networks. The second and main part of the thesis is practical. For this part, a quantitative content analysis method was chosen to analyze the posts of three selected social enterprises that were added to their social networks in the period from July 1 to December 31, 2017. The aim of the analysis is to make a comparison of three chosen social enterprises and to answer to the research questions that were asked at the beginning of the work. Based on these responses, social enterprises will be recommended strategies for communicating effectively across individual social networks. This recommendation is applicable to other social enterprises with a similar focus as selected three companies.
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The Use of Facebook by the Czech Municipalities
Turková, Kateřina ; Kouřilová, Jana (advisor) ; Říhová, Gabriela (referee)
This diploma thesis discusses the evaluation of the extent and way of using the social network called Facebook by the municipalities of the Central Bohemia Region, participating in the local Agenda 21. The subjects of the research are official Facebook pages of the municipalities on the mentioned social network. Emphasis is placed on revealing the relationships between the characteristics of individual municipalities and their activity, or the way of using Facebook. The theoretical part of the thesis provides definitions of the basic terms and the theoretical background. The research questions are formulated in the Methodology chapter. They are answered in the research section of this thesis by using combination of research methods. Official Facebook pages were created by four municipalities (until the 1 January 2016) from total number of twelve municipalities and small municipalities, participating in the local Agenda 21 in the Central Bohemian Region. According to the results of the econometric analysis, the higher the unemployment rate in these municipalities, the more likely it is that the municipality has an official Facebook page.
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Media image of Czech football referees
Reisner, Rudolf ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This bachelor thesis is focused on the media image of Czech football referees in connection with two problematic causes and also contains the research of public opinion about the activities of Czech football referees. Both mentioned cases took place in the Czech football background during the 2015/2016 league season. The first case concerns to the statements of former referee Libor Kovařík and his several other colleagues against the functioning of the referees commitee of the Football Association of the Czech Republic and against alleged practices of the vice-chairman of the Czech football association, Roman Berbr. Kovařík's confession about the alleged situation in the Czech football was published in Czech journal Sport in August 2015, and consequently evoked concerns in the Czech football scene. The second case, which was analyzed in the context of the referees, was the officiating of the first-league match between Příbram and Slavia Praha by drunken referees Marek Pilný and Jiří Jech in May 2016. The relevant media contributions in the three news online servers focusing on sports, namely isport.blesk.cz, sport.idnes.cz and sport.cz, are analysed by the qualitative analysis. The research of public opinion about the activities of Czech football referees is also part of this thesis.
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Semiotic analysis of promotional materials of European Athletics Indoor Championships 2015
Turková, Kateřina ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The subject of this thesis is the analysis of promotional materials of the sports event - European Indoor Championship in Athletics, which took place from 5 March to 8 March 2015 in Prague. For this purpose, the method of complex semiotic analysis is used. The thesis includes introduction into context. Theoretical background of chosen method is not omitted. In the thesis is explained the application of semiotic analysis to the selected problem. The main and secondary research questions are defined and there are specified the forms of promotion or types of media, on which are the partial semiotic analysis performed, too. This thesis is aimed on revelation differences in promotional materials of the event targeting the general or the professional public. For this reason, in the course of selecting the specific forms of promotion, which are included in the research, was paid attention on the similar characteristic of the pattern for each target group from the viewpoint of media mix. In the sections dedicated to the research are, by the semiotic analysis, analysed chosen promotional materials targeting the general or the professional public. There are interpreted the meanings of symbols and codes used in the promotional materials. Outputs arising from the analysis are evaluated by answering the...
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The analysis of medialisation of cathastrophe on the example of explosion of building in Divadelní ulice.
Turková, Kateřina ; Šoltys, Otakar (advisor) ; Končelík, Jakub (referee)
The subject of this thesis is the analyslis of medialisation of catastrophe. For this purpose is used the method of complex semiotic analysis, that is performed on the explosion of house No. 5 in Divadelní ulice in Prague on 29 May 2013. The thesis includes introduction into context. Theoretical background of chosen method is not omitted. In the thesis is explained the applicaton of semiotic analysis to the selected problem. The main and secondary research questions are defined and the five areas, to which the research is emphasised, are determined. There are semiotic analysis of fragments of main news programs of a public TV channel (Česká televize) and three private TV channels (FTV Prima, TV Nova, TV Barrandov) in the seven - day reference period in the research part of thesis. The meanings of symbols in the specified areas, located in fragments of broadcasts about the explosion in the heart of Prague, are interpreted in this part of thesis. Outputs arising from the analysis are evaluated by answering the research questions. The most significant information are located in Summary.
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