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Mythology in Crime News on TV Prima
Houdková, Martina ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This master's thesis examines Czech TV news called "Crime News", that is broadcasted by TV Prima. Method of mythological semiotic analysis was chosen for this paper and it refers to work of Roland Barthes. Crime News (their three-month period) were examined not only from the perspective of lexical and visual point of view but as a complex communicate. This helped to uncover mythological structures, persuasiveness and other phenomena. In the beginning of this thesis theoretical concepts are explained. Second chapter is dedicated to methodology. Analysis itself is the third part of this master's thesis. Show's jingle and anchormen were examined first and the other phenomena second, thereby mythological structures, archetypes and narratives were exposed. Conclusion provides summary and interpretation of described phenomena.
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Semiotic analysis of a Staropramen brand and his affiliations with marketing archetype
Pajerová, Hedvika ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The aim of this thesis is the visual identity of the brand Staropramen analysis based on the theory of archetypes applied in marketing science. The theoretical part is focused on the archetypal theories of Jung. He marked twelve archetypes in his work, which include four main categories based on the desire they want to satisfy. The yearning for paradise: The Innocent, The Explorer and The Sage, archetypes that want to leave a thumbprint on the world: The Hero, The Outlaw and The Magician, a group that knows no man or no women is an island: The Regular Guy / Gal also known as The Everyman, The Lover and The Jester, group desiring to provide structure to the world: The Caregiver, The Creator and The Ruler. This theory is related to the use of the knowledge of psychology in marketing practice. I focused on the differences between the various archetypes on one desire too, but also the on the theoretical basis of storytelling. In the practical part I analyse the visual identity of the brand Staropramen, that I take apart to single symbols. Their importance I found in sources in the field of heraldry, mythology, botany, psychology and etymology. On the basis of identified associations I do a comparative analysis of the theoretical basis for describing the use of archetypes in marketing, describing points...
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The Mediatization of Rusalka - A Language Semiosis of the Opera and the Musical (A Comparative Semiotic Analysis)
Pavézková, Tereza ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
In this Master's thesis, I attempt to capture the disparate semiosis of two musical genres - a traditional opera, Rusalka, which has a unique position in Czech national music, and a musical of the same name. On the basis of theoretical findings from semiotics as a science, from the approaches of F. de Saussure, C. S. Peirce and R. Barthes, and by means of semiotic analysis, the thesis unravels semantic elements that are specific for theatrical art. Attention is directed at the symbol as a major tool for semiosis and the classification of symbols on the basis of Peirce's three ontological categories. The analysis focuses on decoding the semiotic systems used in the two genres (the libretto, the music, the characters, the story, and the technical and symbolic means that are employed). The analysis also deals with the question of intertextuality and the ideological background of the text, and attempts in this way to compare the differences and/or the similarities of diverse semiotic codes of the same class, and to capture their originality and specificity. At the same time, the thesis is focused on the dominant semiotic code of the two genres. This is, on the one hand, determined by the systemic distinctions between opera and musical theatre, while, on the other hand, it is primarily predetermined by...
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Progress in Edition of Small Magazines
Podzimek, Jan ; Syřiště, Ivo (advisor) ; Mojžíšová, Jarmila (referee)
TITLE: Progress in Edition of Small Magazines AUTHOR: Bc. Jan Podzimek DEPARTMENT: Department of Education SUPERVISOR: Doc. PhDr. Ivo Sy išt , Ph.D. ABSTRACT: Small magazines published by a volunteers are a phenomenon. They rise and fall without much control and regulation. This thesis continues on the bachelor thesis "Small Magazines" and maps the design and development of various small magazines after five and twenty years. In this thesis are little magazines put into the context of the Scout educational method. On results of competition "sCOOL web 2015" is estimated percentage representation of school magazines in schools. KEYWORDS: small magazine, school magazine, group magazine, media education, progress
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Semiotic analysis of promotional materials of European Athletics Indoor Championships 2015
Turková, Kateřina ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The subject of this thesis is the analysis of promotional materials of the sports event - European Indoor Championship in Athletics, which took place from 5 March to 8 March 2015 in Prague. For this purpose, the method of complex semiotic analysis is used. The thesis includes introduction into context. Theoretical background of chosen method is not omitted. In the thesis is explained the application of semiotic analysis to the selected problem. The main and secondary research questions are defined and there are specified the forms of promotion or types of media, on which are the partial semiotic analysis performed, too. This thesis is aimed on revelation differences in promotional materials of the event targeting the general or the professional public. For this reason, in the course of selecting the specific forms of promotion, which are included in the research, was paid attention on the similar characteristic of the pattern for each target group from the viewpoint of media mix. In the sections dedicated to the research are, by the semiotic analysis, analysed chosen promotional materials targeting the general or the professional public. There are interpreted the meanings of symbols and codes used in the promotional materials. Outputs arising from the analysis are evaluated by answering the...
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Comparative semotic analysis of selected propagandistic poster from Protectorate of Bohemia and Moravia and early socialist era in former Czechoslovakia
Baláková, Zuzana ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The diploma thesis focuses on the analysis of the selected protectorate and socialist propaganda posters from the forties and early fifties of the 20th century. The analyzed period ends with year 1953. This particular piece of work strives to set the whole subject in a larger theoretical framework. Furthermore the characteristic features of the given ideologies, the theory of semiotics and a brief description of the given historical period is also encompassed. Within the theory of semiotics the main inspiration is drawn from the works of Ferdinand de Saussure, Charles Sanders Peirce and Charles Morris. The most crucial source for the semiotic analysis is the book Mythology from Roland Barthes, especially its second theoretical part of Myth today, from which the methodological approach was gathered. The semiotic analysis allows one to uncover and expose the hidden meanings of texts. Ten posters were chosen in total for the analysis, five from the protectorate era and five from the late forties and early fifties. This was carried out in order to juxtapose pairs of images which portray the same motif or theme. The aim of this thesis is to analyze the applied semiotic components of the individual posters and then to compare the respective motifs and elements within the two ideologies and the extent to...
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The moderation and regulation of discussion forums on the Czech news websites
Netrvalová, Sabina ; Jirků, Jan (advisor) ; Podzimek, Jan (referee)
With the so called Second internet era and the creation of Web 2.0, the amount of the internet users, who participate in creating its contect, has rapidly expanded. Open communication between the recipients and the producers of the media messages, and the wider possibilities to give a feedback as an online media reader are typical for this ongoing period. One of the ways, how to give a feedback, are the discussion forums below the articles. These discussion forums has changed in recent years and most of the Czech online media have started to moderate them or control them. The discussion forums are also not any longer anonymous. In this thesis, I am describing the discussion forums of the three most read Czech news websites - Novinky.cz, iDNES.cz and Aktuálně.cz. On the base of the analysis of the rules of a discussion and the interviews with the discussion administrators, I am describing, how many people in these media organizations work as the discussion administrators and how they moderate and control the posts. I am also dealing with the rules for the people, who want to také part in the discussion forums, whether they can be anonymous and if there are any specified rules, how to behave.
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Analysis of the highest rated posts in discussions on Czech internet news websites
Šponer, Jakub ; Jirků, Jan (advisor) ; Podzimek, Jan (referee)
The aim of this thesis is to discover how a top rated post in discussions of the three Czech online news sites - idnes.cz, novinky.cz and aktualne.cz looks like. Top rated comment was analyzed in terms of five criteria - whether related to the theme of the article, whether it contains vulgarisms, whether it occurs irony or humor, whether the comment expresses disagreement with the article and whether the user in his commentary expresses his own simplified conclusions, or his own solution to the problem. For the analysis and evaluation were used elements of quantitative and qualitative research and findings have been converted into graphic form. According to the results from all three servers, the ideal comment is the one that is related to the topic, does not contain vulgarisms and humor, agrees with the article and provides simplified conclusions or easy solutions. The results say a lot about the preferences of contributors to online discussions and may assist in the further study of their behavior, they can also inspire for more detailed research of phenomena throughout the discussion thread. In the context of the growing impact of the Internet and online media, analysis of the user preferences of online media can be not only beneficial for further research, but also for the media itself.
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Argumentation in publicizing of selected debates of talk shows Otázky Václava Moravce (Václav Moravec's questions) and Máte slovo s M. Jílkovou (Have a word with M. Jílková) and eristic dialectics
Remešová, Lucie ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This diploma thesis deals with the argumentation of guests of selected debates of the talk shows Otázky Václava Moravce and Máte slovo s M. Jílkovou publicizing. The format of these talk shows assigns these debates the confrontational nature, which leads their participants excluding the presenters to the argumentation duels. The subject of the research is a detailed analysis of the argumentation used by guests of the selected debates of the respective talk shows, including finding an answer to the question of what role the presenters play in it. The analysis put a particular emphasis on eristic dialectics, the concept created by Arthur Schopenhauer, which is understood to be a science of human intransigence. The concepts of Rhetological Fallacies of Jiří Kraus or David McCandless are taken into consideration in the second place as well. Linguistic and suprasegmental means as well as nonverbal level of the communication are being examined too. The aim of this analysis is, on the one hand, to describe the axiology and the associated efficiency of argumentation of the main guests at selected debates of Otázky Václava Moravce and Máte slovo s M. Jílkovou and on the other hand, to verify the usability of eristic dialectics to deconstruct myths, manipulations and distortions of facts in these debates....
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