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Marketing Research of Customer Satisfaction
Grygová, Eva ; Ing.Jaroslav Štůla (referee) ; Šimberová, Iveta (advisor)
This thesis is focusing on proposition, implementation and evaluation of satisfaction questionary of customers at the VET clinic called TOSA. Theoretical part is focused on problems in marketing research, customers satisfaction and questionare as an instrument for collection of information. Practical part contains tasks such as familiarization with company, questionare processing, analysis of obtained data and suggestions for improvement that should carry on to enhanced satisfaction of customers.
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Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Development of Business Activities for Company REMBERRY s.r.o.
Malina, Radek ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities for company REMBERRY s.r.o. It focuses on expansion to the Swedish market. This company is in the field of fasteners and custom production for B2B clients. Based on the theoretical part, which, the analysis of the current state is processed. This includes assessing the external and internal environment. The last part is states a proposal for a valid solution to handle the situation successfully.
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Marketing Strategy of the Company Motiv Press, Ltd.
Smolík, Kamil ; Jelínková, Šárka (referee) ; Šimberová, Iveta (advisor)
The aim of master´s thesis is the suggestion of marketing strategy for Motiv Press company. The first part of the thesis is a detailed descreption of theoretical resources which I gained during my studying Faculty of Business and Management. The second part of the master´s thesis is focused on the complex analysis of the current situation of the company. On the basis of these facts I Works out a marketing strategy which contains a couple of proposals and designs including their time frame and economic characteristics.
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Development of Business Activities for ELEKTROSVIT SVATOBOŘICE, a. s.
Matvijenko, Artem ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.
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Proposal of a New Product Launching
Kovářová, Veronika ; Ing.Marianna Ďurašková (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor´s study called "Proposal introduction a new article market on home product" is an analysis of releasing a new product line "Unišek +". Le Cheque Déjeuner Group, s. r. o. is releasing this product to a Czech market. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, and also suggested working hypothesis.
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Marketing Plan for Eshop "ITprofirmy"
Knechtová, Petra ; Veselý, Milan (referee) ; Šimberová, Iveta (advisor)
This thesis focuses on compiling marketing plan for new electronic shop "ITProfirmy.cz". The work consists of four parts. The first section deals with the problem definition and sets the main goals. Next part summarize theoretic basics, on which I build my conclusions. In the third part I analyze current situation in the company and at the end I propose marketing plan. This presenteed solution consists specific steps needed for succesful establishment electronic shop on the market including econimic evaluation of proposed changes.
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Marketing Plan for the Company Měšťanský pivovar Havlíčkův Brod, a.s.
Honza, Marek ; Kroupová, Michaela (referee) ; Šimberová, Iveta (advisor)
The aim of bachelor´s thesis is to create marketing plan for the Měšťanský pivovar Havlíčkův Brod company, and implementation of marketing strategies into the management of the company. Theoretical part of thesis is about elementary terms of marketing and preconditions fot marketing planning. Next part describes the Měšťanský pivovar Havlíčkův Brod company, and analyses it‘s current situation. Practical part of this thesis includes creating of new marketing plan proposal for the company with chosen targets.
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