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Methodology of Competitive Strategy Creation of ICT Firms Implying the Clusters Membership
Sládková, Jitka ; Břusková, Pavla (referee) ; Koráb, Vojtěch (referee) ; Pavelková, Drahomíra (referee) ; Bartes, František (advisor)
The dissertation thesis is focused on the creation of the competitive strategy involving the cooperation with other subjects on the market. It has been chosen the concrete industry of Information and Communication Technologies (ICT). The specifics of this industry have been defined. Those specifics are highly determining factors for successful companies. ICT is extremely globalized and has interdisciplinary characteristics. It is the fastest developing industry with the lowest language barrier. This combination makes the ICT industry as a greatly potential world-wide expansion industry. The communication technologies became common part of information technologies and all together enter into other fields, such as energy, banking, health etc. The market is globalized and only one company has very small power. This is why the cooperation between companies is preferring form of gaining a number of strategic goals, e.g. entering new markets, collective R&D. The current state of competitive strategies and strategic alliances mapping is also the key part of the work. The clusters form of cooperation is described in more detail, because this platform of collaboration has been chosen as the most suitable one according the ICT industry specifics. Based on theoretical research the further research has been done. The collected data has been proceed with statistic methods used the MS Excel or STATISTICA software. The outputs show the key activities and factors of competitive cluster, together with potential risks and the benefits for the clusters members. All the above mentioned has been implied into the methodology of competitive strategy creation including the clusters membership. This methodology is the main goal of the dissertation thesis.
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Business Plan for Emerging Fitness Power Plate Studio
Kunovjánková, Martina ; Juhaňáková, Dagmar (referee) ; Sládková, Jitka (advisor)
The Bachelor´s thesis deals with creating a business plan for emerging fitness Power Plate Studio Otrokovice. The first part of the work includes the theoretical knowledge of the business environment, especially the structure of the business plan. In the second part of the practical work I will explain important concepts occurring in a branch of the Power Plate and will discuss the individual steps of a business plan. The outcome of the thesis will be a specific design of the plan, which forms the basis for subsequent implementation.
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Business Plan
Miluška, Miroslav ; Lamplot, Michal (referee) ; Sládková, Jitka (advisor)
This bachelor thesis deals with a suggestion solution plan of a business plan, witch puts minds on Franchising. It includes a general analysis of a firm and its actions. Moreover it concerns the analysis of the entire aspects firm: Strategy, techno-economic study, financing, legislature and legal framework, staff and the running of the firm complex course firm. There is also the estimation and functionality of a firm.
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Business Plan
Karafa, Michal ; Pospíšilová, Anna (referee) ; Sládková, Jitka (advisor)
The aim of thesis is to elaborate a draft business plan in the field of construction, including the election of an appropriate strategy, the choice of marketing mix, creating the analysis of selected factors and evaluation of data for the further development of the company. The work consists of a theoretical part, the analysis of the problem on their own proposal.
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Business Plan
Voráček, Jakub ; Korvas, Jiří (referee) ; Sládková, Jitka (advisor)
This bachelorś thesis deals with entrepreneurial project. It finding oportunities on market of artworks. It deals with company foundation, finding young artists and presented their products and services to customers. Goal is provide a long time prosperity of entrepreneurial person.
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Business Plan
Adler, Ondřej ; Rajchlová,, Jaroslava (referee) ; Sládková, Jitka (advisor)
The aim of this bachelor´s theses is to implement prospectus for undergraduate’s side lines. The work is mainly concerned with marketing questions and Czech legislation. The first part contains theory, which is necessary to set up the business, deals with mar-keting mix creation and describes duties of a taxpayer. The next practical part demon-strates marketing mix application, SWOT analysis, suggest how to take advantage of opportunities and eliminates threats. It is also focused on economizing.
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Business Plan
Karafa, Michal ; Pospíšilová, Anna (referee) ; Sládková, Jitka (advisor)
The aim of thesis is to elaborate a draft business plan in the field of construction, including the election of an appropriate strategy, the choice of marketing mix, creating the analysis of selected factors and evaluation of data for the further development of the company. The work consists of a theoretical part, the analysis of the problem on their own proposal.
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Business Project
Slámová, Veronika ; Vecheta, Lukáš (referee) ; Sládková, Jitka (advisor)
This thesis deals with designing of business plan for the field of breeding and training dogs. This business will be operated on the basis of trade permission during university studies. Output of this work is making marketing and financial plan including BEP analysis. The business plan will serve as the groundwork for implementation of this enterpreneurship
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