|
|
The Analysis of Product Placement in Movie - James Bond
Bartalová, Jana ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The aim of this diploma thesis, entitled "The Analysis of Product Placement in Movie: James Bond", is primarily a quantitative and qualitative content analysis of five films, specifically those featuring Daniel Craig as Agent 007. Due to his announcement of the end in this longest running and most successful film franchise in history, I decided to conduct a comprehensive analysis of product placement, as it is very important to this film and one of the most significant if you say product placement in filmmaking. So, this is specifically an analysis of Casino Royale, Quantum of Solace, Skyfall, Spectre and No Time to Die. The first part is devoted to product placement as such its definition, history, types, advantages and disadvantages or regulation. The second part contains information about the origin of James Bond, its creator Ian Fleming, the predecessors in the film franchise and the style of Agent 007. The third section is devoted to the individual films, and includes the names of the filmmakers and cast, the content of the film, and the curiosities and brands that appear in the film. The fourth section is a quantitative analysis that looks at the portrayal of product placement in the plot of the film and includes information on which brand or industry appears most often or the total minutes...
|
|
|
The Analysis of "Věda" Supplement of Lidové noviny Daily 1997-2012
Šafránek, Jakub ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work offers a longitudinal analysis of the "Science" section in Lidove noviny in between years 1997-2012 as well as the theoretical background for science journalism in the Czech republic. In the theoretical part you will find discourse analysis for both of general journalism and science, which is completed with the description of science journalism which bridges the gap between the former two discourses. The analysis of science journalism and its forms in the Czech republic follows. Then the press title Lidove noviny and its "Science" section are presented. The latter part of this work concerns with the longitudinal analysis of this section, which is based on foreign studies as well as on the interview with Josef Matyas, the editor-in-chief of the "Science" section. Results of this analysis are put together with the theoretical expectations and some interesting questions for further examinations follow.
|
|
|
The women jounalist : the gender stereotypes on the field of war news
Zapalačová, Pavlína ; Vochocová, Lenka (advisor) ; Jirák, Jan (referee)
Diploma thesis "The Women Journalists: The Gender Stereotypes on the Field of War News" is a qualitative analysis of women journalists self-perception on the field of war/conflict news. The self-illustration of the profession was gained by half-controlled open interviews with women journalists who experience reporting at war or conflict areas. The goal was to aim possible gender stereotypes which women journalists can be influenced in the profession considered to be a men's domain with.The effort was to find out how women journalists gender acts within framework of the distinctive profession and what advantages/disadvantages of their gender are. Before the analysis begins there is a part describing gender issues generally, women journalists' historical entering into profession, men's effort to keep them out and mechanisms which distinguish so called women journalism and attribute some connotation to it. The theoretical part of paper includes also women journalists' education, gendered newsroom cultures and values and presentation of women journalists (war and nonwar) who achieved success in their profession and overcame gender stereotypes. War news description will present framework of the observed phenomenon.
|
|
|
Standard and non-standard language in printed media communication and its impact on discussions about standard language
Pospíšilová, Martina ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The present Master's thesis analyses language means in printed media with a particular focus on national daily newspapers from the second trimester of 1993. That year, there was an important linguistic conference on standardised Czech and language culture. The analysis examines especially language means that deviate from the standardised norm of the language. The theoretical part discusses key concepts, such as norm and codification or national language and its varieties. The understanding of these terms is critical for the analytical part of the thesis where language means used in printed media are being analysed using quantitative content analysis. The aim of this analysis is to describe their motivation of use and function. The results are then compared with the proceedings of the 1993 conference on standardised Czech and language culture held in Olomouc. The thesis provides a clear view on how the occurrence of non-standardised language means in media influences academic discussion on standardised Czech.
|
|
|
Automobil Industry on the pages of newspaper in year 2007
Dobiáš, Petr ; Trampota, Tomáš (advisor) ; Jirák, Jan (referee)
Bachelor thesis deals with quantitative content analysis of topical rubrics of newspapers named above involving all releases in 2007. The analysis is focused just on rubrics conversant questions of automotive industry. Its goal is describe similarities and differences in content selections, how it is led along, what space is devoted to it and what kind of information gives to its readers. This thesis is devoted to segmentation of space on quantifiable parameters and outcomes of analysis are put through the statistic analysises . All the findings are presented through schemes and diagrams. An outcome is quantitative description of chosen topical units which describes topical and spatial zoning of automotive industry as a topic presented on pages of totally different newspapers regarding the historical background and different reader's bases. There are answered questions on seasonality and space devoted to motorism.
|
|
|
Politeness in television political discussion
Dufek, Ondřej ; Kraus, Jiří (advisor) ; Jirák, Jan (referee)
Rigorosum thesis Politeness in Television Political Discussion deals with specific nature of politeness and impoliteness use in mediated political discourse, illustrating it with the Czech Television programme Questions of Václav Moravec. In the first part it defines television political debate as a genre. Then it summarizes development of politeness theories both in world and Czech pragmatic and pragmalinguistic tradition. After synthetising the main conceptions it comes out with its own version of theory of politeness and impoliteness, basing it on Cooperation Principle and politeness theory with utilization of face concept. Then it applies theoretical principles in practical debate analysis and pays attention to the most distinct agents of politeness and impoliteness expression. In conlusion it identifies characteristic regularities of politeness and impoliteness usage in television political discussion and adverts to relevant factors that influence the shape of communication. The rigorosum thesis helps to map the field, in which conflict interferes with cooperation as two antagonistic forces, and explains their interaction by the usage of politeness and impoliteness. Powered by TCPDF (www.tcpdf.org)
|
|
|
The Concept of Ideal Woman's body in Women's Lifestyle Magazines
Kratochvílová, Renata ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis The Concept of Ideal Woman's Body in Women's Lifestyle Magazines analyses two women's lifestyle magazines Marianne and Svět ženy in period of the year 2017. The thesis aims to find out how the pages of both magazines approach the beauty ideal of women's body and it is based on the hypothesis that there is a beauty ideal related to thiness presented in the lifestyle magazine in general. The thesis examines both pictorial and textual magazine's content including the title pages and it is performed by quantitative content analysis and semiotic analysis. The thesis is primarily based on the Theory of The Social Construction of Reality which described in more detail in theoretical part of the thesis. This part is further devoted to definition of particular theoretical terms and concepts which are important for the correct understanding of the whole thesis and the next is part devoted to researches which already examined the beauty ideal in media. The end of theoretical part categorizes women's press and describes its expansion. The second methodological part is devoted to thesis'research plan, more detailed description of both examined magazines and also to the description of methods used in the last part which were quantitative content analysis and semiotic analysis. The analytical...
|
|
|
Change in presentation of men in women's magazines through the years 1998-2008
Tůmová, Kateřina ; Jirák, Jan (advisor) ; Osvaldová, Barbora (referee)
Bachelor's thesis "Change in presentation of men in women's magazines through the years 1998-2008" discusses the presentation of men and the male world in women's magazines Cosmopolitan and Zena a zivot. The thesis is divided into a theoretical and practical part. In the first part the thesis deals with the theoretical background related to the topic - social and media construction of reality, representations, gender and gender stereotypes, ideologies of patriarchy, traditional gender roles in society and the characteristics of magazines for men and women. The practical part of the thesis, by using quantitative analysis, seeks to determine in relation to what issues a man in women's magazines is shown, how he behaves and how he looks. It focuses on whether the presentation of men has changed in any way during the years 1998-2008 in these magazines.
|
|
|
Media education at schools-critical-analytic or production approach
Ročňák, Jakub ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The aim of this diploma thesis, which is entitled "Media Education in schools - critical-analytic or production approach", is to map the current state of practice of media education in a sample of secondary schools (gymnasiums) in central Bohemia. Our goal is to provide readers with broader theoretical insight into the concept of media literacy (as a goal of any media education), to capture a brief history of development of the perspective on the role of media education, as well as to examine how media education is incorporated within the Czech system of secondary education, and also to reflect on its possible forms of implementation. Last but not least, the intent of the thesis is to describe two basic approaches to media education, both of which are directed to development of media literacy. Our research led by a combination of questionnaires and interviews with educators suppose to be used as a tool that should help us to bridge the theory with an image of factual practice. The research part primarily aims to provide insight into framework of the current practice of teaching media education in secondary schools in central Bohemia, and through interpretation of the main remarks points to (at least) basic issues which teachers of media education must deal with.
|
|
|
Media education in the Czech Republic and The United Kingdom : a comparation of the approaches
Kašpárková, Lenka ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The main goal of the diploma thesis is a comparison of chosen areas of media education in the Czech Republic and Great Britain. The work is focused on determination of theoretical framework of media education. It states definitions of media literacy and media education, and presents different approaches to media education implementation and its historical development in CR and GB. The nature of the thesis is comparative. The comparison is made in specific areas: media education in the national curriculum, education and teacher's training, the institutions which focus on media education, educational activities and media industry initiatives.
|
guest ::
RSS feed.