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Experimentální výzkum spolehlivosti těsnění kabelových prostupů v Pražském metru po povodních v létě 2002
Jíra, J. ; Jírová, Jitka ; Bouška, P. ; Vokáč, M.
Confluence of the rivers Berounka and Sázava and outflows from the Vltava dam cascade caused the flow in the lower part of the river Vltava in Prague. The Vltava culminated in Prague on 14 August with a flow of 5160 m3.s-1; this corresponds to a period of recurrence of 500 years. The extension of floods in the Vltava valley in Prague caused penetration of water into underground spaces of the Metro and water flooded 19 of 53 underground stations. Looseness of cable bushings through pressure interfaces and non-closure of some pressure interfaces were the most important cause of spreading of water in underground spaces. After the floods of August 2002 the accredited laboratory CTU in Prague, Klokner Institute designed a methodology of experiments and testing system and performed tests on reliability of cable bushings and on material properties of the U 5000. Results of experiments lead to the recommendation to replace all the existing cable bushing in Prague Metro
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Specifics of the German market in foreign trade of a local printer
Sunega, Peter ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
Bachelor thesis deals with the analysis of competitive markets in order to confirm or refute the following hypothesis: "For a local business, activity in a foreign market is preferable to activity in the domestic market." The first part of the assesement contains the theoretical basis of marketing and international marketing. The other parts include the description of the book industry (publishers and book printers), book pricing, introduction of a local producer of books and the characteristics of book industry markets. In conclusion, this work is using the Porter five competitive forces model to analyze the Czech, Slovak and German market from the perspective of the selected company.
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The international fair in practice of the chosen Czech company
Kutálková, Silvie ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The introductory part explains the term fair. The objective of the chapter devoted to the fair is to help understand the role of the fairs in marketing communication. This chapter depicts objectives that need to be defined when considering the participation in the fairs. The positives and negatives of the participation in the fair are compared here as well. This part shows the process of the preparation for the participation in the fair and realization of the plans. The next part is dedicated to the chosen Czech company Tescoma and general information about this company. The following chapter is devoted to the fair Ambiente, which takes place in Frankfurt am Main. My following research focuses on the participation of the Tescoma in the Ambiente fair. The main part of my diploma thesis is dealing with the questionnaire research. The questions are adjusted to the Ambiente visitors and exhibitors as well. Several questions concern the Tescoma company itself. The success of the Tescoma's preparatory work and the presentation at the Ambiente is evaluated by means of the answered questions from the respondents. The final chapter outlines the possible solutions when finding the drawbacks of the company Tescoma.
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Specifics of business negotiations with German partners
Homzová, Zuzana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The main task of the thesis is to characterize the German business practices, which are influenced mainly by cultural characteristics and standards. This work take stand for empirical research based on the experience of Czech companies with German partners. The main objective is to find out, whether the theory is in line with the practice of Czech companies. In the first part of my paper I write about local characteristic of the Federal Republic of Germany. The second chapter characterizes tendencies in behavior of the German and Czech business partners. I analyze differences between Czech and German cultural standards in international trade relations. The third chapter is about process and forms of business negotiations with Germans. In the last part of my work I mention my personal knowledge learned from personal interviews, conducted with representatives of Czech companies trading in the German market and also from my questionary research.
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Marketing strategy proposal for the company Kopp Elektrotechnika spol. s r.o.
Kořínková, Hana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The theoretical part of the thesis focuses on basic characteristics and features of industrial markets and on the current development in this area. The methodical plan deals with the marketing strategy process. The practical part is divided into two parts. The former deals with the situational analysis of the company Kopp Elektrotechnika spol. s r.o. The latter links to the situational analysis and results in the marketing strategy proposal for the company.
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The German tax system and its conseqencial responsibilities and liabilities for Czech exporters
Trnková, Eva ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
My diploma thesis is focused on German taxation and the impact on Czech subjects exporting or investing in Germany. The aim of my diploma thesis is to provide Czech enterpreneurs with useful and current information about the taxation system applied in Germany and give basic tax burden calculations in order to facilitate orientation in such complicated system. In addition to this, it also provides information about exporters' obligations related with entering the German market. The thesis is split into three major parts. The opening part contains two chapters dealing with export and investment flows from the Czech Republic to Germany. The thesis also outlines the basic steps to be carried out when entering the German market, for instance when founding a company in Germany as well as other general information related to export to Germany and ways of investment access to this major market and investment activities. The other two parts of the thesis are thematically overlapping. The second part includes the third chapter focusing on the tax harmonization process within the European Union and the fourth chapter on particular German taxes which is thematically linked with the third part. The second part also gives some tax calculation methods in order to facilitate orientation in these quite complicated tax issues. The last part deals with the use of German and Czech tax systems in practice. It gives some practical taxation examples, some of them applied on maths calculations again. Due to frequent changes in the field of taxation I mainly used Czech and German internet sources and current legal regulations.
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Comparison of export supports in the Czech Republic and in Germany
Hrubá, Marie ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
First part deals with different schools of economics, their characteristics and approaches towards international trade and export support. Second part deals with the system of international trade, its organization and related obligations. Third part deals with the Czech Republic, its foreign trade, history of export support and current system of export support. Fourth part deals with Germany, its foreign trade, history of export support and current system of export support. In last part is conducted comparison of both systems of export supports.
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Sunsilk - Analysis of Brand Strategy
Mackovičová, Lucia ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The purpose of this document is to analyse strategy, activities and reasons of a bad success of a global hair cosmetics brand Sunsilk in Czech Republic. International success of the brand, its very successful start in Czech market and a positive brand image profile soon after the launch in 2003 were about to make Sunsilk a big brand in Czech republic. The brand was innovative and had creative and very well accepted activities and communication. However in 2005 the progress stopped and Sunsilk started to lose its sales, market shares and positive brand profile attributes. Today the Sunsilk products are being delisted in a major of key accounts. The analysis contains description and evaluation of launch of the brand in Czech hair care market, overview of projects of the brand in 2004 -- 2007 and evaluation of communication of Sunsilk in this period. The stress is put on new launches, portfolio changes and communication, inconsistency of which is considered as a main reason of the brand's bad success. The analysis contains a comparison of brand image profiles of Sunsilk and its competitors and efficiency of communication in terms of investments. As a part of the document price development and portfolio changes analysis of Sunsilk are considered.
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Comparison of export policy of the Czech Republic and Federal Republic of Germany
Seget, Tomáš ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
Předmětem této diplomové práce je srovnání proexportí politiky v České republice a Spolkové republice Německo. V úvodních kapitolách se věnuje popisu teorie podpory a exportu a systémům proexportní politiky v obou srovnávaných zemích. Stěžejní částí práce je kapitola, která se věnuje jak rozdílům v celkové koncepci a přístupu k podpoře exportu ze strany státu, odlišnestem z hlediska využívaných nástrojů i rozdílům na úrovni jednotlivých institucí a jimi nabízených služeb.
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