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Marketing and financial crisis
Čahojová, Kristína ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
The paper is describing the effects of recession on marketing in Central Europe. It is especially focused on political marketing in Czech republic, Slovakia, Austria and Hungary. The theoretical part covers definitions and the developement of political marketing. The analysis of the macroeconomic conditions and the recent developements are summarized in the first part. The impact of the crisis is described on political campaigns. New marketing trends are summarized in the conclusion.
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Marketing and protection of personal data
Koudelová, Eliška ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This work deals with the protection of personal data in marketing and explains the important terms relating to this issue. Main focus is on internet, the possibilities of personal data´s threat associated with its use and the emphasis on the protective equipment. The first part of work is characterized by the Act no. 101/2000 coll. on the protection of personal data and explamination of basic terms (personal data, data subjects, processor etc.). It does not miss the list of legislative provisions protecting personal data in the Czech Republic. The second part deals with the European Union´s legislative. The third part is shortly devoted to international marketing. The fourth part includes internet´s marketing and the possibilities of personal data´s threat. It also includes the practical examples of threat and the preventatives.
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The marketing strategies of the Apple company
Preněk, Tomáš ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
The main goal of this thesis is a definition of marketing goals and strategies of the Apple company on the basis of the complex positional analysis, whose output is the SWOT analysis. For purpose of using theoretical knowledge in praxis one part is devoted to the marketing instruments, which are used by the analyzed company. This part leads to analysis of the company's marketing mix of one of the product made by Apple. This thesis includes also results of the market research which was focused at the consumer reception of the brand Apple.
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Product placement in movies - James Bond
Kalová, Simona ; Pešek, Ondřej (advisor) ; Procházka, Jan (referee)
Product placement as a means of marketing communication is getting very important. The thesis defines product placement, deals with its history and explains some of its forms. It focuses mainly on its occurrance in movies, especially in the series concerning British secret agent James Bond. The research part focuses on the consumer`s opinion on product placement.
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Marketing communication of Kutná Hora
Vrabčáková, Lucie ; Procházka, Jan (advisor) ; Vopatřil, Jiří (referee)
This bachelor thesis deals with the marketing communication of the town Kutná Hora as a tourism destination. The main objectives of the thesis are to analyse the present state of historical city Kutná Hora and its tourist products's promotion and to proceed the analysis of using single parts of communication mix and then to create recommendations for improving in this sector.
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Business-to-business marketing of the Champs company
Kasman, Tomáš ; Procházka, Jan (advisor) ; Rech, Miroslav (referee)
The work dissertates about the specifics of the business to business marketing with an application in the Champs company. The theoretical part is focused on the definition of main differences between marketing on the consumer market and on the business market. Extra attention is dedicated to the marketing mix. On the one side the practical part is trying to create an appropriate marketing conception for the possible collaboration between Champs company and mBank - retail banking BRE Bank SA in the sale of current accounts, saving accounts and credit cards and on the other side to analyze the marketing mix of the present partnership of the Champs company in the sale of Citibank`s credit cards.
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