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The agenda setting function of "Václav Moravec Questions" in Czech daily newspapers Právo, Lidové noviny, Mladá fronta DNES and Hospodářské noviny
Pobořilová, Adéla ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The thesis is concentrated on phenomenon of "agenda-setting". Both theoretical and practical aspects of agenda-setting are examined. The first part ot the thesis renders process of studying "agenda-setting" right from origins, determination of this term and describes all types related to it. The following second part of the thesis is based on "agenda-setting" in Czech daily newspapers conjuncted with political talk-shows "Questions of Vaclav Moravec" (QMI). Altogether 17 consecutive pre-elect VMI talk-shows which Czech TV - governed by public law - broadcasted during Spring 2006 were selected as a sample (in context with forthcoming parliamentary elections held in June 2006) on the one hand, and four Czech daily newspapers - namely "Mlada fronta Dnes", "Pravo", "Hospodarske noviny" and "Lidove noviny" on the other one. All references in newspapers in relation to QMI talk-shows were taken into account in research focused on analysis of processed input data. The representatives of Czech political scene participated in QMI talk-shows and discussed various issues moderated by Vaclav Moravec. These representatives were chosen acording to the current results of pre-elect preferences surveys effected by STEM Agency. Powered by TCPDF (www.tcpdf.org)
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Press releases as a tool in the public relations field and its effectiveness in the Czech newspapers Hospodářské noviny, MF Dnes and Pravo
Šťastná, Alžběta ; Kartous, Bohumil (referee) ; Nečas, Vlastimil (advisor)
Bachelor thesis "Press releases as a tool in the Public relations field and its effectiveness in the Czech newspapers Hospodarske noviny, MF Dnes and Pravo" is about the most used tool in the Public realations field which are press releases. The aim of my thesis is in the theoretical part to define Public relations and to analyze of what concepts the field is composed of. I mainly focus on the development of public opinion. Furthermore, I outline the history of public relations, why and how it arose in the course of history, including the importance of Public relations in today's world. In the second theoretical part I analyze the press relations, because Public relations is based on the principle that public can be influenced particularly by mass media. I describe techniques of Public relations with special respect on press releases. The last theoretical part discusses very briefly about media theories and analyzes the media activities that has affect on numerous internal and external factors determining the final form of communication. In the case study - qualitative analysis - I have tried to analyze randomly selected press releases in a limited four-month period which were subsequently reprinted in daily newspapers Hospodarske noviny, MF Dnes and Pravo. More precisely, I follow the following five...
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Ways of dealing with drug related public nuisance in the City Prague
Hubínková, Markéta ; Nečas, Vlastimil (referee) ; Janíková, Barbara (advisor)
The main theme of this thesis is the problems of drug related public nuisance in the Prague City Center. This problems affect almost all EU member states including the Czech Republic. Specifically, the capital of Prague was trying to solve this problem in the recent years. This phenomenon is certainly not new, but it ran out of patience. Possible solutions are many but they always depends on the particular company and their attitude to the solution you choose. The result to be effective both for society and for themselves drug users. The goal of this thesis is a comprehensive view of drug related public nuisance in the Prague City Center. The thesis also includes research among those interested in this issue. The results of that thesis are those of the current status of this issue in the City Center. Prague and its options that would be effective to eliminate this problem. The work also includes a possible solution to problems of drug related public nuisance. The research results were obtained by using semistructured interview with 9 respondents. The respondents are the members of the local government, and the repressive part series, drug dependence workers and other experts on the drug problem.
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Drug-related Deaths in the Capital City of Prague in the Police Statistics
Vinšová, Kateřina ; Nečas, Vlastimil (referee) ; Mravčík, Viktor (advisor)
Introduction: Background: Police in Prague collects data on drug-related deaths, which is investigating. These data are not collected for later statistical processing. Objective: Epidemiological analysis of these data to describe the character of drug-related deaths, characteristics of deceased persons and their comparison with other available resources. Methods: A group of police investigators, dealing with drug crime was submited a list of items with request to finding of documentation of drug-related death. About drug-related deaths found only a limited range of information. Police were given only the data from the years 2008 and 2009. Data were analyzed and compared with data on drug-related death in Prague, which was extracted from a special mortality registry. Results: The Police recorded between 2008 and 2009 a total of 25 deaths associated with drug use. In 23 cases, most likely was an overdose. Two cases were reported as deaths in the presence of drugs. Police registered persons were mostly men - 19 cases ( 76%), women were in 6 cases (24%). Deaths were most often in the age group 25-29, in this age group occurred 12 people (48% of the total sample). Most often were present opioids (76%), while heroin was identified most frequently (68% of the total sample). Deaths of opiate overdoses were mostly...
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Quantitativne content analysis of the magazine Moje psychologie
Neradová, Alžběta ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
Bachelor thesis "Quantitative content analysis of the magazine Moje psychologie" deals with the content of this monthly published lifestyle magazine from the Mladá fronta a.s. publisher. If subjects of the articles are mostly psychological, what is supposed by the sub-title of the magazine "the only one monthly published magazine which deals with what we are and not only how we look like". This fact would be very rare among today's lifestyle magazines and that is why I want to know if it's true. I will try to find this out by the help of quantitative content analysis made on selected articles, which will be carefully measured, separated into created categories by their themes and traded off by their cubic capacities. These measurements will be made on ten randomly selected publications from the whole timeline of publishing (November 2006 - today). From these measurements will rice a few tables, which will show us the reality of mostly used themes. At the same time I will also solve the question of authorship of the articles, because the fact if the articles are written by a usual editor or by a specialist from the psychological field also plays a role. The last one from the measured values will be products offered in the advertisements. If also the advertising space goes hand in hand with the sub-title and...
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Media reflection of Václav Havel during his presidental elections
Žáková, Michaela ; Nečas, Vlastimil (referee) ; Končelík, Jakub (advisor)
The main objective of my diploma thesis is compiling media reflection of Václav Havel during his presidential elections and find out whether it is possible to determine some ideological background of newspapers - their political orientation, a tendentious way of informing etc. Václav Havel is one of the most significant personalities in Czech modern history. This dramatist and writer was several times imprisoned for dissident activity, his dramas and essays were prohibited before 1989. In spite of this he markedly participated in fall of the regime when he dealt with members of KSČ about the future of the state during the Velvet Revolution. Thanks to his political and citizen involvement he was elected the president on 29th December 1989 by Federal Assembly. The next years he succeeded again. He left high politics in 2003 but he continues to comment important national issues. I choose qualitative research as an appropriate method, because it allows a detailed analysis. I am going to use "grounded theory". The result will be a probe into ideological background of two dailies - Rudé právo/Právo and Mladá fronta/Mladá fronta DNES. These dailies have survived the fall of the regime, so they are the only possible variant.
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Comparison of the proportional coverage of ODS and ČSSD on the news pages of the Mladá Fronta DNES and Právo newspapers before the 2006 national elections to the Chambers of Deputies of the Czech Republic
Osoba, Michal ; Nečas, Vlastimil (referee) ; Končelík, Jakub (advisor)
Diploma thesis "Comparison of the proportional coverage of ODS and ČSSD on the news pages of the Mladá fronta Dnes and Právo newspapers before the 2006 national elections to the Chamber of Deputies of the Czech republic" examines and compares, how the two largest Czech political parties ODS (Civic Democratic Party) and ČSSD (Czech Social Democratic Party) and their representatives were represented at daily newspapers Mladá fronta Dnes and Právo one month before the elections, using quantitative analysis with the SPSS program. Thesis briefly introduces history and present of both analyzed daily newspapers and both political parties and mentions key events of the pre-elect period on the Czech political scene. Analysis is preceded by a theoretical part, which analyzes links between media and politics with emphasis on a pre-elect period. In the analytical part, at first, the selected method of analysis is described including setting a basic sample. After that findings are interpreted in four categories according to established research questions. Every chapter is accompanied by a summary and key charts. Benefits of the thesis are summarized in the conclusion, where advances of further research are also proposed.
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Framing of media content
Šulcová, Ladislava ; Němcová Tejkalová, Alice (referee) ; Nečas, Vlastimil (advisor)
Diploma thesis "Framing of media news" deals with the process of meaning construction of news messages. In the first chapter framing is described as multi-dimensional concept with inconsistent paradigma. Here is the effort to define this concept clearly. It is defined as process of meaning construction on the basis of "salience" and "selection". In the further chapter framing is distinguished from ideological bias and identified as "unintentional and non-ideological proces". The framing and agenda-setting relation is reassessed, it is argued that both concepts are based on different theoretical premises and for Media studies the both are more useful as two separate concepts. The next charter deals with the history of concept. Here is also emphasized the necessity to understand framing as integrated communication process not only as a media-effect method. The following chapter presents three paradigmatic outlooks, called cognitive, constructionist, and critical, framing is also presented in context of social constraction of reality. A typology of generic and issue-specific frames is proposed. The practical research draws on the theoretical knowledge and investigates presence of generic frames, episodic or thematic, in the evening news Události of Czech Television and Televizní noviny of Nova television.
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Focused on Africa : the Czech news coverage
Bahounková, Petra ; Nečas, Vlastimil (referee) ; Trampota, Tomáš (advisor)
My dissertation "Focused on Africa: the Czech TV news coverage" tries to describe how the Czech TV news programs reflect the African events. Contents of the current international news coverage are influenced by many factors: the application of news values, impact of globalization processes, the countries' position in the global state hierarchy as well as the contextual factors of the mentioned countries. As early as 1922, Walter Lippmann said that the news media are windows into a wide world lying beyond our immediate experience. These particular windows define our cognitive world map. His words still apply - even almost a hundred years later. News media help their recipients to make their own view of places they do not know personally. Africa has traditionally been perceived as a continent stigmatized by famine, AIDS, civil wars, humanitarian crises or economic problems. That's why I'm trying to capture the way in which Czech TV news programs inform about African events - which topics they prefer and which African countries they are focusing on in their news programs. I'm trying to find an answer whether Czech news media contribute to the above mentioned perceiving of the African continent.
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The influence of usual coverage on the content of supplement magazines of the Newspapers MF DNES, Lidové noviny and Hospodářské noviny
Matura, Jan ; Nečas, Vlastimil (advisor) ; Lábová, Alena (referee)
The master thesis "The Influence of Picture Coverage on the Content of Supplement Magazines of the Newspapers MF DNES, Lidové noviny and Hospodářské noviny" is focused on the influence of picture coverage on the production of supplements of three national daily newspapers. The research conducted within the thesis evaluates how the editors work with picture material, and combines a quantitative research of the picture coverage of the newspapers with the qualitative research of interviews with heads of the editors of the magazines. The research examines what kind of picture coverage appears in the supplements, how the editors inform about sources of the picture coverage and what is the influence of the picture coverage on production of texts and articles. Both parts of the research are compared, and as a result, the comparison shows the differences between measured data of the quantitative analysis and opinions of managers on picture coverage in their magazines. The following magazines are included in the research: Víkend Hospodářských novin, Pátek Lidových novin a Magazín DNES, which belongs to MF DNES. In the theoretical part the author gives basic theses of media effects, agenda setting, gatekeeping, carries out a search of available researches and presents an overview of the media market of national...
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