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Improvement of the Company Marketing Strategy
Duroňová, Petra ; Rovnaník,, Eduard (referee) ; Chlebovský, Vít (advisor)
This diploma work analyzes the current marketing strategy of Profi am Bau CM, spol. Ltd. Resource of the work will be theoretical knowledge of marketing, communication and analysis of findings from internal and external area company. On the basis of the analysis and research I want design improvements and better marketing strategy with calculating costs in the practical part. The guestionnaire will be feedback and it will evaluate the view of company strategy.
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The Marketing Plan to Increase Sales of Fresh Pasta La Brusla Pasta
Bařinová, Michaela ; Janásová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is dealing with creation of marketing plan for company La Brusla Pasta which is producer of fresh pasta. Thesis is dividend into three sections: theoretical, analytical and proposal. The theoretical part clarifies elementary principles of marketing plan creation, planning strategy and marketing communication of company. In analytical part the analysis of external and internal environment and real questionnaire survey are executed. In the proposal part are, on the basis of discovered results, made particular proposals of solution, including budget and time schedule which will improve economic results of company and its position on the market.
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Internationalization Activity Plan for Selected Organization
Bednářová, Markéta ; Hirš, Jiří (referee) ; Chlebovský, Vít (advisor)
The thesis is focused on the creation of a plan of internationalization activities for the Brno University of Technology, the aim of which is to raise the awareness of the organization abroad, specifically at universities within the European Union. The theoretical part of the thesis introduces the individual concepts and analyzes that are furtherly used in the following parts of the thesis. The analytical part evaluates the current situation in the organization and serves as a basis for the proposals. In the proposals of the thesis, a plan of internationalization activities of the university is created.
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Communication Mix of the Company for Entering the Foreign Market
Kollár, Robin ; Janča, Tomáš (referee) ; Chlebovský, Vít (advisor)
This Diploma thesis is focused on the communication mix of a manufacturer and a seller of glass products and decorations named Royal Crystal, s.r.o. during its expansion into the global market through an online shop. This company was founded in 2011 and belongs among the largest glass manufacturers in the Czech Republic. This thesis describes elements of communication, that will help to increase the efficiency of communication of this company in the global market.
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Marketing Strategy in Event Marketing Services
Hrbáč, Vojtěch ; Krejčí, Zbyněk (referee) ; Chlebovský, Vít (advisor)
The subject of these diploma work is estimation marketing strategy of the company, which is making events. In first and theoretic part of this diploma work I dealing with prodigy of eventu and his mening in today´s companies. There is also mention about story when this mark is started to use at all, when modern society has been started interest about it, as aviable part of marketing mix. I enlarge here theoretics contributions and reasons why is important arrange him. In practical part I dealing with aspects of event himself and process of realization. Because in this time I working in company creating this events, I had posibility to look on this evets from the another side. I also had posibility notice mistakes which are making on actions, in this part of marketing. In final part I mented about efectivity events and outlines the future.
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A Plan for Customer Base and Production Expansion of a Selected Company
Jedovnický, Michal ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on creating a marketing strategy for the company J - VST s.r.o. and its implementation in practice. J-VST specializes in the production of parts by volume cold forming technologies. In the first part of the diploma thesis, a literature search is processed, on the basis of which the diploma thesis was prepared. The second part is focused on the reconstruction of the company and analysis of its current state. PESTEL analyzes, the Marketing mix, SWOT analysis and Porter's 5 forces model were used for this. In the last part, based on the marketing mix and SWOT analysis, a marketing strategy and strategy implementation plan are proposed.
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Business Plan for Dot-Com Project
Melicher, Alexander ; Priesterová, Katarína (referee) ; Chlebovský, Vít (advisor)
This thesis is devoted to design and build a comprehensive business plan with a view to future implementation in practice. The work is devoted to complete the process from setting up a company to develop a business plan and its planned implementation. The introductory part describes the theoretical foundations for new business, which are followed by my knowledge in analytical and practical part. The practical part is focused on developing very specific dot-com business plan, there is an emphasis on feasibility in practice.
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Marketing Strategy of Chosen Company
Svatý, Marek ; Navrátil, Vojtěch (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce se zabývá návrhem mezinárodní marketingové strategie pro anglickou společnost Gourmet Burger Kitchen, která by ráda expandovala na zahraniční trhy. Práce je rozdělena do tří hlavních částí. První část vysvětluje základní marketingové pojmy, určuje prvky marketingové strategie a zabývá se teoretickými poznatky jednotlivých metod a analýz. Poté je pomocí těchto analýz vyhodnocováno jak interní, tak i externí prostředí firmy. Další část diplomové práce se zabývá samotnou společností GBK, jejím vývojem a službami, které zákazníkům poskytuje. V poslední části autor shrnuje analýzu vstupu společnosti na český trh, její cíle a případné strategie.
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Global IT Corporation Marketing Strategies
Mikula, Štefan ; Bartoň, Vladimír (referee) ; Chlebovský, Vít (advisor)
The subject of this diploma thesis is description and analysis of marketing starategies of selected global IT corporations. Theoretical part deals with individual marketing strategies, their similarities and differences and compares their attitude towards markets and customers. Next part focuses on evaluating efficiency of said strategies described in the first part and on possible prognosis of marketing develompents in IT in the future. Final chapter applies aquired information to Czech market.
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