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NEW IMAGE OF PERIODICAL pESPEKT - NEW FORM OF NEWS AND PUBLICISM. WINNING AND LOSS.
Žižková, Markéta ; Osvaldová, Barbora (advisor) ; Čermák, Miloš (referee)
This thesis deals with the change, which in 2007 underwent a major Czech news weekly magazine Respekt. The magazine has undergone since 1990, when it published its first issue, several changes which have shaped its present form. This thesis, however, is going to deal only with dramatic changes magazine experienced in 2007. That time it transformed from newspaper format to full-color magazine format. It changed its graphics significantly. But it also changed the content of the magazine. New sections were added, the editors began to process the new topics that had not appeared in the journal before or had been present in a shorter extent. This paper first describes the magazine as it appeared before the format change in 2007 - the graphic format as well as the content. Then it describes the change of format detaily. It examines the reasons leading to it, describing the circumstances that surrounded it, including the escalation of the situation when almost the entire editorial staff would have liked to leave Respect because of the opposition leadership. It deals with the economic impact of the change. Subsequently, it describes a new form. The conclusion evaluates the shape of news and journalism in magazine Respekt after the change. It describes which defeats and victories it brought.
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Media image of Barack Obamaˇs prezidential campaign in dailies Mladá fronta and Hospodářské noviny
Čermáková, Jana ; Němcová Tejkalová, Alice (advisor) ; Osvaldová, Barbora (referee)
This Bachelor thesis, entitled, "Media image of Barack Obama's presidential campaign in the dailies Mlada Fronta and Hospodarske noviny", examines the presentation of an Afroamerican politician during the primary and general American Presidential election period. It covers the peak primary election campaign and the finish of that campaign, and the start of the general election in 2008. The articles and reports published in the selected period and pursued this theme at length, were subsequently processed by the method of qualitative analysis. The goal is to show Barack Obama's exact media image as presented by both dailies, and this thesis also focuses on whether the coverage of the democratic candidate was aimed primarily at presenting him as an Afroamerican. An important resource for research was media theory that deals with the way the media shows ethnic and national minorities. The object was therefore to study the stereotypical view of the group and when describing Barack Obama based on racial stereotypes. In conclusion is outlined the resulting media image of the Democratic candidate, and is specifically pointed out the errors made by the media in describing Barack Obama. Keywords Barack Obama, american presidential election, election campaign, media, black, Afroamerican, stereotype
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FASHION PHOTOGRAPHY AND ITS CURRENT POSIOTION IN MEDIA AND ADVERTISING
Mikešová, Kateřina ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis Fashion photography and its current position in media and advertising examines the role of fashion stories (fashion editorials) in relation with the lifestyle magazines they are published in, regarding the role photographers who are responsible for the fashion stories and the fact whether the advertisement in particular magazine issue is related to the content of the fashion story. The analytical part of the thesis is based on the specific example of three lifestyle magazines in the Czech Republic - Elle, Dolce Vita and proc ne?! and on the work of four photographers that publish the most in these magazines - Anna Mrazek Kovacic, Standa Merhout and pairs Stepanka Stein & Salim Issa, Rene & Radka. It is subdivided into three units. The first examines the role of fashion stories in media, define the parameters on the basis of which a quality of a fashion story can be specified. The second analyzes the relation between fashion stories and advertisement on the example of brands that advertise in the magazines in comparison to the brands that are used in the fashion stories. The third analyzes the photographic style of the authors of fashion stories and examines how it is affected by the requirements of the client's order.
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Portyal of Barack Obama in ČTK agency in 2009
Štěpánek, Adam ; Trunečková, Ludmila (advisor) ; Osvaldová, Barbora (referee)
The aim of this bachelor thesis is to analyze the portrayal of American President Barack Obama in his first year in the office by Czech press agency ČTK. The road of Barack Obama as first Afro-American ever to become President of the USA is described in the first chapter. The second chapter describes ČTK as institution with focus on forms of production. The third chapter discourses about how ČTK informed about personality of Barack Obama during 2009 with emphasis on key moments, such as his visit to the Czech Republic. Special attention is dedicated to public researches which explored popularity of Barack Obama. His popularity at the beginning of 2009 was very high. From the previous cases, the popularity usually dropped down significantly. This was confirmed also in this case. The reason for this was in high expectations by public and also by first presidential moves of Barack Obama.
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Perspectives on ideologyin women's magazines
Kadlecová, Kateřina ; Šebesta, Karel (advisor) ; Osvaldová, Barbora (referee) ; Pavelka, Jiří (referee)
This thesis examines the current state of research on women's magazines and the possibilities of researching them as a part of the cultural industry and a specific genre, as which they are referred to by researchers such as Hermes (1995). In the thesis, an analysis is undertaken of the so-called exclusive women's magazines based on their coverage of politics and economy. The prevalent methodologies are those of critical discourse analysis, argumentation analysis, and, to a smaller extent, linguistics and literary theory.
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A history of Czech children magazines 1850-1989
Švec, Štefan ; Köpplová, Barbara (advisor) ; Osvaldová, Barbora (referee) ; Knapík, Jiří (referee)
A History of Czech Children Magazines 1850-1989 Štefan Švec The present thesis describes the evolution of children magazines in the Czech language from the very beginning of their existence around the half of the 19th century to the fall of the com- munist regime in 1989. The time span is divided into five periods. Their boundaries are defined by editorial, economic and ideological changes of magazine publishing. As a result of a century and a half of efforts there exists a unique Czech tradition of magazines for children, with its own specific practice, features and results. The thesis itself consists of three main parts; 1) an introduction discussing theoretical problems of writing a history of magazines, delimitating the material of the history itself and placing it in broader context, 2) a main body examining the five periods of the development of Czech children magazines, their features and main titles, 3) an overview of titles listing all Czech magazines for children with a brief description and publishing data. The text is supplemented by previews of pages from all magazines and by ten short additional materials devoted to a history of children magazines in the world, of Slovak magazines for children, of exile periodicals for children in the Czech language, of children newspaper supplements,...
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The transformation of "Mladá fronta Dnes" daily newspaper's front page during the 21st century
Křivka, Vladimír ; Osvaldová, Barbora (advisor) ; Slanec, Jaroslav (referee)
The bachelor thesis deals with the transformation of "Mlada fronta DNES" daily newspaper's front page. This periodical, still regarded as reliable and generally respected newspaper, was specificaly chosen to demonstrate the progressive shift of recognized Czech media towards tabloids culture, which was taken as a preliminary hypothesis. First chapter is describing the phenomenon of worldwide tablotdisation, including not only the media, but also the modern society as whole. The main reason for this shift is the effort to increase number of the newspapers' readers. Generally the term tabloidisation means that newspapers are growing more vulgar and sensational. In the second part, the thesis presents one of the treasures of the journalist profession - putting together the front page. Editors all over the world pay extreme attention to Page One, as it serves many important functions - e.g. it gives readers a perspective on the daily news, it can be used to promote sale of newspaper, or it can be used as a guide to material inside the paper. The main part of the thesis analyses the content of front pages in various Czech periodicals from last few years. Powered by TCPDF (www.tcpdf.org)
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Picture of Czech family in magazine Respekt in 1996 and 2006
Nováková, Marie ; Osvaldová, Barbora (referee) ; Jirsová, Pavlína (advisor)
The main objective of this bachelor diploma work is to present the way in which a periodical Respekt reflects Czech family and education. There were two editions compared: a year 1996 and 2006. The whole work is divided into theoretical and analytical part. In the theoretical part a development of the Czech family is briefly described as well as the influence of communistic policy on present family and finally the history of Respekt is pictured. In the second part the subjects of texts were analyzed together with their critical points and the media point of view of the articles. Powered by TCPDF (www.tcpdf.org)
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