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Teleshopping and the teleshopping programs to view of regulation
Hadaš, Jiří ; Benda, Josef (advisor) ; Miessler, Jan (referee)
The topic of this work is a specific segment of commercial media communication - teleshopping. The subject of teleshopping broadcasting is not only the direct sale of goods, but also the consumption of services, which may include participation in an interactive competition, prophecy or other esoteric service. Teleshopping as one of the forms of commercial communication is subject to the amendment to the Advertising Regulation Act, the Radio and Television Broadcasting Act and the On-demand Audiovisual Media Services Act. The case law of the Municipal Court in Prague and the Supreme Administrative Court is also an essential source of regulation. Examples of administrative practices of the Council for Radio and Television Broadcasting describe the regulation of this segment of commercial communications and it captures a wide range of potential violations of legal regulations in the case of teleshopping broadcasts. The material for the comprehensive analysis of the issue puts teleshopping in a broader context, therefore it also describes other forms of commercial communications represented in the field of television broadcasting and explains the differences between types. Attention is also paid to foreign experience, especially examples of sanctions against illegal teleshopping in selected European...
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Regulation of Television Advertising
Böhmová, Alžběta ; Köpplová, Barbara (advisor) ; Benda, Josef (referee)
The topic of this bachelor thesis is television advertising and its regulation in the Czech Republic. Its aim is to provide a comprehensive overview of current television advertising regulation and demonstrate it in practice. The thesis is divided into four parts. The first part focuses on the history of advertising and its regulation in this country, from its beginnings in the Austria-Hungary era up until today. Its second part contains an overview of present legal regulation of television advertising, beginning with a review of the impact of European law on the law in the Czech Republic followed by a breakdown of applicable statutes from the area of private law as well as public law, with a focus on unfair competition in relation to the former. The third part discusses the existence and functioning of the Council for Radio and Television Broadcasting and the Czech Advertising Standards Council. The fourth and final part focuses on advertising regulation in practice by demonstrating the application of legal standards and the work of the respective institutions on several real-life cases from the area of Czech television advertising.
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The crisis, mergers, changes in ownership and cosolidation - the economical development of czech media companies in years 2009-2013 and cosequent change of the ownership
Beránek, Jan ; Moravec, Václav (advisor) ; Benda, Josef (referee)
This thesis is dedicated to the significant change in media ownership in the Czech Republic which occured during the Global crisis in 2008 - 2013. In this period almost all foreign owners sold their media to the local enterpreneurs, who took over almost all media houses. This shift happened under generally less comfortable matket conditions, which have hit mostly the printed media. The local enterpreneurs are naturally much more interested in local politics. This text describes these changes and uncovers the economic reasons that led to it, including the extensive research into publicly available, yet not analysed annual reports of media companies. The conclusion is that the foreign owners generally earned well in the Czech market and that they have decided to use the crisis as a good moment to sell. The arrival of new domestic owners caused worries about their possible interference with kontent and by 2017 there are some hints suggesting that they may use the media against the opponents. But there is a fact that may prevent them: the thesis proves how worth the position on the market is. And this should at least limit these efforts.
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Transformation of the czech media ownership structures in the early 21 century
Vojtová, Magdaléna ; Köpplová, Barbara (advisor) ; Benda, Josef (referee)
The primary goal of this master thesis was to analyze the development of ownership of daily newspapers in the Czech Republic in the period 2008 - 2016. The development of media ownership in the monitored period was analyzed in the context of the long term structural problems of media sector, which were intensified by the economic crisis beginning in 2008. In addition to the economic context, the thesis also deals with the historical context, specifically the changes of the Czech daily newspapers market after 1989. In connection with the transfer of ownership of the Czech publishing houses to the hands of domestic businessmen, often with direct links to politics, thesis also deals with the issue of ownership concentration and the relations between media and politics. I also mention the phenomenon of emerging new, alternative media projects by the journalists in reaction to ownership changes threatening pluralism and freedom of speech. In the end, I also compare the development of ownership of the daily newspapers in the Czech Republic with the development of ownership in other countries of the CEE region, such as Slovakia, Poland, Hungary or the Baltic States.
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Trading of personal data acquried online
Povejšil, Tomáš ; Benda, Josef (advisor) ; Huněk, Filip (referee)
In today's world of new media and big data, our personal data is a valuable commodity. This Master's thesis presents a little-known industry of personal data brokers. Databases of US data brokers contain surprisingly detailed and sensitive information of millions of Americans. The thesis also contains an analysis of risks related to insufficient protection of personal information in digital economy along with possibilities how to enhance our digital privacy in connection with data brokers. The core of the thesis is a comparative analysis of data broker legislation in the US, Canada and the European Union. The analysis shows that in the US there is no unified regulation of personal data protection from activities of data brokers but several laws partially regulating some aspects of personal data protection; this system allows trade in personal data even without the acknowledgement of the persons. On the other hand, regulation in the EU and Canada favours protection of personal data and privacy. In the EU each member state has its legal act on personal data protection based on the EU directive. In April 2018 this directive will be replaced by General Data Protection Regulation which will be directly applicable in all member states. Both current and future legislation, however, make the data broker...
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Issues of starting and online magasine - law aspects, procedures and implementation
Pečenková, Tereza ; Benda, Josef (advisor) ; Chudoba, David (referee)
The bachelor thesis, in its theoretical part, deals with the principles, legal necessities and the theoretical basis necessary for setting up an online leisure magazine. Firstly, it deals with the definition of the term online magazines, then with the legislation covering any periodical online publication. It also focuses on potential funding, a marketing plan and the basis for a successful marketing campaign. The practical part contains steps necessary for setting up the online magazine, the design of the individual steps, the technical part necessary for the operation of any website and finally the creation of our webpage for the magazine. At last, it focuses article publishing in general.
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