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Marketing plan of the Municipal cinema in Slaný
Kyclt, Lukáš ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis deals with the proposal of a marketing plan for the Municipal Cinema in Slaný. The first part is focused on the theoretical knowledge of the chosen topic. The practical part describes the cinema, analyzes its marketing mix, external and internal environment and a SWOT analysis is created. Recommendations and action plan are made based on the SWOT analysis and the marketing research.
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Charles University - the Faculty of Pharmacy within the years 2000/2001 - 2002.
Černá, Jitka ; Dohnal, František (advisor) ; Valášková, Ladislava (referee)
Charles University Prague Faculty of Pharmacy Hradec Kralove Department of Clinical and Social Pharmacy Student: Jitka Černá The Leader of Thesis: Doc. PhDr. František Dohnal, CSc. The name of Thesis: Charles University - the Faculty of Pharmacy within the years 2000/2001 - 2002. The goal of the work: Following previous historical research described in theses in the past, the goal is to collect, sort out and carry out the overall analysis of activities concerning Faculty of Pharmacy in Hradec Králové in the given period. My aim was to retain the development and progress in as detailed way as possible. Used methods: The analysis of materials retaining activities of the faculty in given period. The study of organisational and real principles in the List of lectures at Faculty of Pharmacy Hradec Králové, analytic research and the study of Annual reports on the college activity. The analysis and study of materials obtained at different departments, the Centre of Scientific and Librarian Information, Study and Scientific Department of the Faculty of Pharmacy in Hradec Králové play an outstanding role in the process of research. The results: Synthesizing view of the organisational area and leading of Faculty of Pharmacy of Charles University including staff problems of the University. The attention was...
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Implementation of appropriate brand management tools in employer branding
Khlebnikova, Vera ; Machek, Martin (advisor) ; Černá, Jitka (referee)
The objective of this thesis is to analyse how are the tools of brand management in creating and managing the employer brand implemented. To achieve this objective there is, in the first step, quantitative research of SAP case study and follow-up analysis of employer brand management in the B2B sector. Due to global level of employer brand management of analysed company, there is an analysis of the most important factors of the Czech youth in the process of selecting the ideal employer. This helps to get a better understanding of the Czech context. This thesis thus provides an insight into the area of analysing B2B environment which is not widely represented in the current literature. Another contribution of this thesis are the outcomes of the research analysing employer attractiveness factors which can be foundation for another research in the analysed company or in general research in the field of brand management and creation and management of employer brand.
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Internal audit and its importance in business management
Černá, Jitka ; Pánek, Pavel (advisor) ; Michal, Michal (referee)
The bachelor thesis is oriented on the characteristics of goals and tasks of the internal audit and the assessment of its importance in the system of managing the state organization The Railway Infrastructure Administration (SŽDC). First, the theoretical basis is processed and analyzed from the literature and online sources regarding of the given issue.
The author characterizes the selected company, attention is paid to the department conducting internal audits.
On the basis of practical knowledge of the primary activities of internal auditors, the author devotes the first work methodology of the audit and subsequently selected the audited process.
Finally, the author suggests to evaluate the potential risks of internal auditing.
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Corporate Art Collections
Koudelová, Barbora ; Janištinová, Anna (advisor) ; Černá, Jitka (referee)
This Bachelor thesis focuses on Czech companies that build a long-term and systematic art collection. These are Česká spořitelna, Komerční banka, Kooperativa, PPF, Pražská energetika a Pražská plynárenská. The aim of this paper is to analyse the motivation behind the art collection; whether it is a part of marketing, social responsibility or investment. These motivations typically occur in various combinations, which is why the goal is to determine the ratio between them. The analysis is mainly based on interviews with representatives of the corporations, official materials and media outputs. The thesis has an ambition to become a keystone for the selected topic, which has not yet been deeply analysed. The results may be useful for companies collecting art as well as for further research.
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Attendance at Classical Music Concerts by Young People
Žáčková, Kristýna ; Riedlbauch, Václav (advisor) ; Černá, Jitka (referee)
This thesis is analysing attendance at classical music concerts by young people. First, therefore theoretical part is about marketing and specifics of marketing in arts. Furthermore comparison of two Prague wellknown orchestras, the Prague Symphony Orchestra and the PKF-Prague Philharmonia, and their financial and marketing situation is included. The second part which is practical is dedicated to the experiment of dependence of attandance at classical concerts on age, which was made by quantitative method, and the sample marketing plan of an organizer of such concerts focused on young poeple.
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Marketing Communications in Today´s Practice of Art Museums in the Czech Republic
Drozdová, Alexandra ; Janištinová, Anna (advisor) ; Černá, Jitka (referee)
The aim of this thesis is to describe thoroughly the way Czech museums of art are using the principles of marketing communications nowadays. Theoretical part of the thesis presents brief history of modern museums worldwide as well as in the Czech Republic (with special stress on the network of regional galleries being founded in the second half of the 20th century. It also presents bases of museum marketing and the elements of integrated marketing concept applied on galleries. Terms of branding and fundraising are mentioned as well. The research part of the thesis contains the results of questionnaire survey among 10 representatives of Czech regional galleries. Each of the included museums of art is introduced with emphasis on their ways of using marketing communications principles. Their visual identities are also described and media monitoring analysis is added to all of them. We can say that the principles of marketing communications are anchored among Czech galleries; however they struggle with the lack of finance needed to concentrate more on such activities.
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Analysis of Marketing Mix Tools of the Company Lidl Česká republika v.o.s.
Melounová, Markéta ; Kolouchová, Daniela (advisor) ; Černá, Jitka (referee)
The aim of this bachelor thesis is to analyze the marketing mix tools of the company Lidl Česká republika v.o.s., a discount chain, which is primarily focused on the purchase and sale of food and non-food goods. The analysis is based on the latest publicly available sources and own findings. The work is divided into two parts, the theoretical part defines important terms of retail and marketing mix, which are complemented by theories and current trends in the retail market. In the practical part, the chain Lidl itself and its marketing mix are introduced, which are followed by questionnaire survey. On the basis of this analysis, some proposals for the company are drawn to improve its marketing mix tools.
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Analysis of marketing communication of organ concerts in St. Francis church in Prague
Šitavancová, Anna ; Kolouchová, Daniela (advisor) ; Černá, Jitka (referee)
The bachelor thesis deals with the issue of marketing communication of organ concerts which are organised by the company JCH ART AGENCY PRAGUE, s. r. o with the aim of proposing arrangements to make it more efficient. The thesis is divided into two parts, theoretical and practical. In the fist part terms such as marketing and marketing communication are defined with the emphasis on culture, specifically performing arts. The following practical part focuses on the product of organ concerts in St. Francis church and its marketing communication. The methods of questionnaire examination and competition analysis are used to point out the imperfections in the marketing communication which serve as a base for improving suggestions.
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