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Bee Farm with Elements of Innovation
Holubová, Hana ; Syrovátka, Oldřich (advisor) ; Janda, Tomáš (referee)
The aim of the thesis is to create a business plan Bee farm U Králů in the region Šumava. The main activity of bee farm is the production of bee products. Thesis also deals with the problem of loss of beekeepers and the lack of awareness of this discipline in the Czech Republic through the beekeeping club, apitourism and bee educational trail. Bee farm is also pathfinder on the Czech market in the sphere apitherapy. The contribution of the thesis is in the support of beekeeping and in the production of quality products.
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Psychologické aspekty reklamy z pohledu reklamní agentury
Janda, Tomáš
The thesis summarises current knowledge of psychological aspects of advertisement. It starts with a definition of terms and general characteristics of advertisement psychology. Drawing from the theoretical background of analyses the psychological elements of advertising. Based on the analysis the thesis recommends how to create a psychological effective advertisement.
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Distributed control system for function of laboratory hydraulic model.
Janda, Tomáš ; Weber, Martin (referee) ; Pásek, Jan (advisor)
In the first part of this bachelor´s thesis are introduction common information about distributed control systems above all with a view to on their communications systems.The second part is devoted to hardware machines. There is described their functionalist and resulting configuration.The third part describes creation of software for operative PLC and it presents results of system in this period of progression. The next part inform at first about creation of visualization for existend system and afterwards describes its functionality. At the close there are summarized results of realized distributed control system.
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Business plan
Janda, Tomáš ; Strouhal, Jiří (advisor) ; Mikovcová, Hana (referee)
The Master's thesis focuses on business plan of starting a patisserie. Recommendations for writing a business plan are given at theoretical part. This part gives a definition of entrepreneurship, business plan and financial planning. Main focus is given to financial planning and market analysis. Business plan itself captures the major aspects of starting a patisserie. The practical part is based on real market analysis and gives evaluation of possible options of financial planning. Based on all the collected data recommendation whether to start this business plan or not will be given.
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Specifics of marketing communication in Germany and Switzerland focused on trade fairs
Janda, Tomáš ; Král, Petr (advisor) ; Exnerová, Kamila (referee)
The objective of the bachelor thesis is to describe and analyze specifics of trade fair industry in Germany and Switzerland. Another aim of is to find out effectiveness and perspective of trade fairs. The thesis is divided into six chapters. The first one defines trade fairs as a marketing tool. The second chapter is focused on historical development and types of trade fairs and description of exhibitors' and visitors' objectives. Third chapter describes a process of organization of a trade fair. Fourth and fifth chapters are focused on an explanation of German and Swiss trade fair industry. The last sixth chapter is dedicated to a prognosis of trade fairs.
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New trends in marketing communication
Janda, Tomáš ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
This thesis analyzes new trends in marketing communication. The main focus is on internet marketing which includes pay per click ads, web 2.0 and social networks. The second part describes guerilla marketing and its characteristic practices used during advertisement campaigns. The practical part compares three different PPC advertisement campaigns. I have also evaluated their effectivity and described the guerilla marketing focused on costs reduction and economy.
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