|
| |
|
|
Weather forecast as communication. Information value and manipulating strategy
Bělohlávková, Kateřina ; Janovec, Ladislav (referee) ; Chejnová, Pavla (advisor)
The topic of the Bachelor's thesis is Weather forecast as communication. Information value and manipulating strategy and it is divided into a theoretical and a practical part. The theoretical part provides the explanation of weather forecast, information values, information transmission and its coding, of the problem of manipulation and its strategy. The information is borrowed from technical literature and some articles dealing with this topic. The practical part results from a questionnaire which is mainly focused on the problem of understanding and a right interpretation of the terminology used in weather forecast. On the basis of gained results I try to demonstrate that the apparent manipulation is actually based on wrong decoding of weather forcast and misunderstanding of the forecast terminology. The results are illustrated by quantitative tables and graphs which are followed by my own interpretation. The conclusion of this Bachelor's thesis shows that recipients are not able to decode weather forecast in a proper way. They mostly misunderstand information inserted in weather forecast that leads them to the feeling of being manipulated.
|
|
|
Conception of youth in Czech in comparison with other european languages
Vašíčková, Andrea ; Chejnová, Pavla (referee) ; Janovec, Ladislav (advisor)
The present thesis derives information from three main sources which helped us analyse how native speakers of four European languages perceive, understand and evaluate youth. We used dictionaries, corpuses and a questionnaire research to study the meanings, metaphors, colours, images and emotions speakers connect with youth. According to the dictionaries, the prototypical bearers of youth are creatures and plants. The dictionaries of synonyms prove that the meaning of the word youth partially overlaps with the meaning of the word childhood, and thus, depending on the context, we can understand youth either as a hyperonym of childhood, or as its synonym. In all the four languages a prototypical young person has not come of age and there is a secondary meaning of the word youth as a state of the body and mind creating an illusion of a younger age. Czech phraseology shows that we speak about human youth using metaphors of birds' youth and unripe plants which gives our image of youth green colour. Czech proverbs characterise youth as a period of joy, growth, health, energy, mobility and learning on the one hand, and inexperience and unwiseness on the other hand. Some proverbs (a young idler, an old beggar or who so learnt young forgets not when he is old) exist in many languages, express general human wisdom...
|
|
| |
|
|
Ethnonyms "Rom" and "Cikán" in Czech Language Culture
Královcová, Drahoslava ; Chejnová, Pavla (referee) ; Janovec, Ladislav (advisor)
Téma mé diplomové práce spadá především do lexikologie, sémantiky, kognitivní lingvistiky, ale i socio lingvistiky a dalších lingvistických disciplín, což se odráží i v její struktuře. Podle charakteru pramenů a objektu zkoumání je vedle úvodu a závěru rozdělena na tři dále členěné části, z nichž každá obsahuje samostatný úvod, v němž konkretizuji dílčí cíle a metody. První část je věnována obrazu etnonym Rom a Cikán/cikán v různých typech lexikografických pramenů. Druhá část představuje výzkum materiálu Českého národního korpusu v několika časových obdobích, čímž je zachycen vývoj uplatňování principu politické korektnosti na dvojici etnonym Cikán - Rom. Dále jsem díky korpusu získala nejčastější kolokace sledovaných lexémů. V třetí části jsem zjišťovala konotace, prototypy a stereotypy spojené s etnonymem Rom a Cikán a také postoj příslušníků romského etnika k používání obou etnonym.
|
|
|
The image of a star in the tabloid press
Černá, Barbora ; Chejnová, Pavla (referee) ; Janovec, Ladislav (advisor)
Media are the basic element of modern pop-culture . They interact people's opinions. The subject of this thesis is the actual perspective of medial comunication, concretely the creating of stars in czech tabloids. With regards to a big number of copies of czech tabloids, it is important to put mind to this part of journalism. In the initial part is defined the star as a famous person in the economical, sociological or psychological view. The reasons of adoration od stars are here mentioned. Second part is the product of investigation of medial texts about stars. These texts are analysed from parol and non-parol point of view. The cognitive analysis of whe word sex-bomb is also included. The images of two concrete czech stars in tabloids were monitored in the period of 2008-2009. This analysis construct the practical part of this thesis. The thesis also includes an interview with an editor of internet tabloid journal.
|
|
|
Sun and Moon in the Czech Language
Procházková, Pavla ; Chejnová, Pavla (referee) ; Janovec, Ladislav (advisor)
The diploma thesis contributes to the field of cognitive linguistics. It focuses on the concept of the Moon and Sun in the Czech language. The thesis examines the process of conceptualization of both terms in the Czech language and in the minds of its speakers. Having analyzed Czech phraseological units, we described and compared both concepts. The thesis is based on the cognitive approach to the language; it draws on cognitive semantics, the cognitive concept of metaphor, the theory of conceptual schemes and the concept of linguistic image of the world.
|
|
|
Irony as a perlocutionary act. A pragmatic analysis of ironic utterances
Rosická, Irena ; Holanová, Radka (referee) ; Chejnová, Pavla (advisor)
The aim of my thesis is to collect and then analyse authentic ironic utterances from specific area. The emphasis is put primarily on irony signalizing and irony understanding. The phenomenon of the irony is looked from a pragmatic point of view and analysed with respect to Theory of Politeness and Grice's Cooperative Principle. We made a further remark about signaling ironic utterances, confirmed the hypothesis about irony signalizing and showed the most frequent language signals. We showed the preconditions which are necessary for irony understanding and explained the relation to Theory of Politeness, Cooperative Principle and Brown and Levinson's "face-saving" politeness theory. We showed, that irony is more frequently used in negative situations (as ironic critisism) than in positive ones. But we found out that there are the examples of ironic critisism which are far less face threatening than literally spoken ones. At the end of the thesis we tried to propose own classification based on pragmatic functions of irony.
|
|
|
Illocutive force of syntactic pattern
Wagenknecht, Martin ; Chejnová, Pavla (referee) ; Janovec, Ladislav (advisor)
The first part of this work is dedicated to the theory of speech acts. The author of the work deals with the beginning of this theory, the basic terms connected with it (performative verb, explicit performative, locutionary act, illocutionary act, perlocutionary act etc.) and with its two main representatives - John Langshaw Austin and John Rogers Searle. The author also speaks about the classification of speech acts; their themes in the theory of mentioned representatives and other authors. At the end of this part the work deals with the influence of the theory of speech acts on Czech authors and with Czech authors" classification of speech acts (in Czech background this theory is called communicative function of utterance). The second part of the work concerns the definition of utterance with expressive communicative function. After the summary of existing Czech and external definitions the author tries to formulate his own definition of expressive communicative function. The definition of Miroslav Grepl from current Czech classification of communicative functions, the author's own observation and comparison with the external authors (Austin, Searle) represent the basis of this his definition. At the end of this part the author describes particular expressive communicative functions and deals with the...
|
|
|
Slang in the area of information technologies
Kosinová, Tereza ; Chejnová, Pavla (referee) ; Janovec, Ladislav (advisor)
This diploma thesis is dealing with the sociolect of the information technology area. It tries to better understand the cohesion of contemporary society with information technologies (IT) from the language locution point of view. It describes the influence of the English language on the phraseology and terminology of this domain. It specifies the graphic, morphological, and pronunciation area of transmition of anglicisms into the IT language. Thereby it attempts to approach the kind of relationship between technical language and slang expressions. The thesis also summarizes the slang expressions in the vocabulary part, where it describes individual entries, and presents the words which slang expressions originated from. It concentrates on the origination of slang expressions, divides them into the individual cathegories, specifies their creation, and shows individual examples for better understanding.
|
guest ::
