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Fungi of the fruit trees with special reference to genus Neofabraea
Pešicová, Kamila ; Krátká, Jiřina (referee) ; Novotný, David (advisor)
This thesis is a literature review concerning fungi associated with the fruit trees with special reference to genus Neofabraea. It is intend on endophytic fungi of all fruit trees and on pathogenic fungi of pome fruit. The genus Neofabraea is an important pathogenic genus whose representatives attack mainly apple and pear trees and cause bark diseases (anthracnose canker and perennial canker) and bull's eye rot of fruits. Identification and detection of them is difficult using conventional mycological and microbiological methods because these species usually do not sporulate in vitro. Therefore they are used modern, immunochemical or molecular-genetic methods.
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Marketing activities of Czech cinemas and multiplexes focused on the cinema Světozor
Masná, Zuzana ; Novotný, David Jan (referee) ; Šobr, Michal (advisor)
The bachelor thesis "Marketing activities of Czech cinemas and multiplexes focused on the cinema Svetozor" describes different methods of marketing applied by both these types of cinemas. The thesis primarily focuses on the alternative cinemas. The different types of cinemas imply that also the character of their marketing activitites will differ. By marketing activities the author means mainly promotion activities of Czech classical cinemas; these are explicated for both Svetozor cinema and other art cinemas. As for multicinemas, this work concentrates on different types of cinema advertising which different multicinemas enable to various companies. There are marketing strategies based on a SWOT analysis proposed for both types of the cinemas and multicinemas and for Svetozor in particular. This work suggests that to be able to stand up to relatively new competition of multicinemas, the classical cinemas need to change their marketing strategies. Focus should be given to the importance of brand and establishing own corporate identity. These questions will also be analysed for the marketing communication of Svetozor cinema in years 2004 - 2009. In this work an analysis on the basis of description and marketing strategies evaluation of specific cinemas is used as the main method. The work is based on...
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The analysis of marketing communication of the International Film Festival Karlovy Vary in the year 2008
Tesařová, Michaela ; Novotný, David Jan (referee) ; Šobr, Michal (advisor)
My bachelor thesis deals with marketing communication of the International film festival Karlovy Vary. First of all I describe the International film festival and his history and the visitors who are typical for this festival. This film festival has specific advertisement and promotion. Film festival is also a part of art and film marketing. So I describe both parts of marketing in brief. Main theme of my bachelor thesis is the analysis of marketing communication of the International film festival in the year 2008. The analysis is based on theory which includes marketing mix. In the end of my thesis I assess level of promotion of the film festival.
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The contemporary religious broadcasting of the Czech Radio - 20 years after end of communism era
Seidl, Lukáš ; Novotný, David Jan (referee) ; Maršík, Josef (advisor)
The bachelor thesis, "The contemporary religious broadcasting of the Czech radio : 20 years after end of communism era", deals with the operation of the Editorial Staff of Religious Broadcasting. The said editorial staff has been preparing programmes with religious themes in the Czech Radio for 20 years running. Since its formation in 1990, the religious broadcasting has gone through a long development in the domain of public broadcasting. Despite the social trends in the Czech Republic associated with a generally falling interest in religious matters, religious broadcasting maintains firmly its footing in the Czech Radio, enjoying a positive response from the audience. In 2009 alone, the Editorial Staff of Religious Broadcasting has prepared 391 hours of programme with religious themes and plans further expansion of its production. The religious editorial staff also operates its own website where it offers social-religious themed information as well as an archive of its programmes. The present thesis depicts the current form of religious broadcasting of the public broadcasting service, familiarises with the operation of the Editorial Staff of Religious Broadcasting and the specifics of religious broadcasting in public radio, offers contextual information related to religious broadcasting, presents the...
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The effect of fibres addition on the properties of brick body
Novotný, David ; Stančík,, Hynek (referee) ; Sokolář, Radomír (advisor)
This diploma thesis will discuss possibilities of using inorganic fibers to improve the mechanical properties of the resulting physical body bricks. Assessment of the effect of fiber length, fiber thickness is in the order of micrometers. In this work we were used fibers which are commercially produced for the purpose of reinforcement, but also waste fibers, which mainly serves as an insulator.
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Survey, Diagnostics and Design of Reconstruction
Novotný, David ; Heřmánková, Věra (referee) ; Anton, Ondřej (advisor)
The subject of this thesis is the diagnostic investigation of block A in the object at Rumiště 8, Brno. The work includes theoretical knowledge of technical surveys and diagnostic methods and their evaluation to identify the essential characteristics of masonry and timber structures. In the practical part is the diagnostic investigation processed. Part of the diagnostic investigation is the determination of material characteristics of the structure. At the end of the thesis is an assessment of the structure.
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Multifunctional building
Novotný, David ; Manová, Ludmila (referee) ; Maceková, Věra (advisor)
The main concern of this thesis work is the five-storey multifunction building. The house will consist of 22 residential units and one barrier-free apartment to which they belong cellar and two establishments. The building will have four above ground and one underground floor.
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Exploitation of Infrared Spectroscopy for Determination of Polymer Admixtures in Cement Composites
Novotný, David ; Hodná, Jana (referee) ; Petránek, Vít (advisor)
In the thesis deals with the possibilities of determining the amount of polymer additives FTIR. Are described in detail various polymeric ingredients which are used in concrete mixtures. Then thoroughly discuss the use of recyclable polymer additives polyvinylbutyral (PVB), its production, the primary use, recycling and subsequent use. Next, I will discuss methods for determining the amount of polymer in the substance. In the experimental part were blended with several samples with different percentage for each polymer. Where we conducted appropriate tests and assessments, and individual samples are briefly described, evaluated and compared.
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Flat bulding
Novotný, David ; Klimeš,, Vladimír (referee) ; Klimešová, Jarmila (advisor)
The main concern of this thesis work is the four-storey apartment building. The house will consist of two residential units to which they belong cellar and garage facility and real estate agents. The building will have three above ground and one underground floor.
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