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Audience developement ? using CRM and sale database systems for the purpose of Audience Developement
Chalupský, Ondřej ; Sulženko, Jiří (advisor) ; Lázňovský, Michal (referee)
This bachelor thesis entitled "Audience Development using CRM and sale database systems for the purpose of audience development" treats the possibilities of using the Client Relationship Management marketing method and sale database systems for the purpose of audience development of cultural institutions within the region of the city of Prague. A few first chapters are theoretical: they deal with the theory of CRM in general, with the typology of acquired information, and the legislative context, that is, the question of the protection of personal data. The second part of the thesis is an analysis of means and methods used presently for audience development by diverse cultural institutions in the capital city, Prague. Specifically, this part of the thesis deals with the question of what type of data about audience are at these institutions´ disposal, how is the data acquired, and how is it processed once acquired. Taking into consideration both the theoretical principles as well as the results of the practical application research, the final part of the thesis is an attempt to define an assignment for the development of an optimal software audience development CRM application.
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Culture animation
Skovajsová, Tereza ; Sulženko, Jiří (advisor) ; Lázňovský, Michal (referee)
The dissertation study represents selected initiation cultural concepts, that are based on stimulation of individuals and groups to enable their participation in social and cultural activities. This study deals with their potential usage in the framework of professional cultural organizations dealing with performing arts, particularly the theatre art in the Czech Republic. The dissertation study presents the Polish model of culture animation in the sense of a syllabus ?Cultural Animation? at the Institute of Polish Culture associated with Warsaw University. This programme motivates both individuals and communities to take an active approach to life and towards creating of socio-cultural events irrespective of artistic talents, socials origin and age. Furthermore, this study presents ?community arts? as an Anglo-Saxon form of cultural animation, and art gallery animation as a form of offering the arts to an increasing number of audiences. This benefits both foreign and domestic museums and galleries. The author of this study uses the global label ?animation activities? for these approaches and analyses their contribution to cultural organizations. In addition, the author introduces activation approaches in conjunction with contemporary challenges involved in marketing of the arts and the cultural research. The author also investigates the possibilities of using animation activities as a strategy of developing and educating the Czech public and points out the foreign and domestic examples of animation activities.
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The Role of the Theatre in Corporate Social Responsibility
Cihlářová, Kristýna ; Sulženko, Jiří (advisor) ; Lázňovský, Michal (referee)
Nowadays, there occures a discussion about the position of culture and arts in the society and about different ways of their subvention. The state is reducing subsidies therefore culture institutions are forced to look for other sources of support. Independent culture and living arts, mostly arising from NGO sector, are the ones most influenced by these circumstances. Hence the cultural institutions look for commercial support.
In the first part of the thesis I introduce the concept of the corporate social responsibility as a tool for NGO support and a manual how to build a useful partnership between a corporation and a cultural institution. The first part focuses also on how volunteers can be incortorated in cultural activities. The last part is a case study of the British theatre festival LIFT and its cooperation with the commercial sector. It also analyzes two different approaches to the social responsibility of the two crucial Czech companies.
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Diary and I
Hrčková, Veronika ; Rut, Přemysl (advisor) ; Lázňovský, Michal (referee)
This thesis is divided into three chapters. The first chapter called "Diary and I" describes my life journey and motivations for writing of the diary. This chapter contains also preparation stages and quotations from diaries of famous artists.
The second chapter is called "Diary of certain period". This practical part contains fragments from the working diary describing preparation and rehearsals of my performance and creation of illustrations to the book of Nepalese mythology "Hliněný tygr". It demonstrates how one work influenced and predetermined the other.
The third chapter called "Diary as a play" explores diary from point of view of play - playing possibilities of diary; what everything can be a diary.
And the conclusion: How one year of writing of the diary changed me personally.
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Artmarketing - marketing at the theatre
Kašpar, David ; Pittermann, Jiří (advisor) ; Lázňovský, Michal (referee)
The main accent of this text is dedicated to a research of a marketing mix in the theatre (including produkt, place, promotion and price). Each of the marketing instrument is always analysed considering the specific of theatre. Next part of the text is dedicated to an audience and its behavior. In the last but one chapter the theatre planning is beeing described. Next to its improtance (setting the mission and goals), the text aslo describes the planning process. At the end, the brief description of some general arts marketing principles is defined.
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International festival JazzFest Karlovy Vary in the regional context
Pánek, Lukáš ; Dvořák, Jan (advisor) ; Lázňovský, Michal (referee)
Annotation
This bachelor thesis called International festival JazzFest Karlovy Vary
in the regional context describes the tradition, history and current state
of the international jazz festival based in regional capital of Karlovy Vary. It also describes the historical context of this genre and its position in entertainment industry, particularly its relation to theatre. This work also includes
the characteristics of Karlovy Vary region from the cultural and geographical point of view, with the connections and specifics of this borderline county and the relationship of its inhabitants with their cultural traditions.
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