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Adequate information security
Drtil, Jan ; Molnár, Zdeněk (advisor) ; Čapek, Jan (referee) ; Lukáš, Luděk (referee)
Abstract 1) Goal of the thesis There is an assumption that companies are nowadays spending money on IT Security not according to the importance of the information for the company. In order to prove it or not, this thesis is about to check it. In case that this is true, the aim of this thesis will be to find out the methodology that can be used to verify, whether money are spent effective and efficiently or not. 2) Aiming of the thesis From the content point of view the focus of this work is information security methodics. From the research point of view the research was conducted on medium and small organisations in automotive, mainly due to the fact that automotive industry is an important part of our national economy (approx. 8% of GDP). 3) Outcomes of the thesis From the theory point of view the definition of "adequacy" of the information security was set. Adequacy consists of two parts -- the value of information, and the importance of information. The way how to determine both value and importance was found as well. From the reality point of view there was a finding that researched organisations do not undergo any systematic approach in the information security, what can negatively impact the frequency and importance of security incidents in the organisations. One of the main results of the research is the fact that in case there is a need to make effective and efficient information security based on the support of the management of the company. Finally, the next result is creating and verification of the "Adequate information security methodology", which can be used by managers in order to increase effectiveness and efficiency of the sources spent on information security. There is an extension of this Methodology covering the individuality of the decision maker and circumstances that influence him.
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The use of the social networks in the marketing strategy
Čapek, Jan ; Lhotáková, Markéta (advisor) ; Patrný, Štěpán (referee)
The thesis deals in the first part with the definition of social networks, their historical development and the basic principles of the operation. The content of the second part is focused on the benefits and risks connected to the usage of the social networks and contains the analysis of trends in the marketing practice. The next part is devoted to the most used social networks and describes their functional elements, which can be used by the companies to achieve their marketing objectives. The practical part of this thesis begins with the introduction of the company IBM, their marketing strategy and evaluation of the activities within social networks. The main objective of this thesis is to propose steps that will help IBM to avoid the mistakes which are currently being made. These steps include mainly the layout design and the usage of the most frequently used functionalities to allow more effective utilization of the social networks in marketing strategy. Although is Facebook the key element for the application of the proposed steps, the attention is also devoted to Twitter and the newly established social network called Google+.
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VAT in chain transactions
Hakrová, Šárka ; Čapek, Jan (advisor) ; Vančurová, Alena (referee)
The aim of this thesis is to summarize and analyze the April amendment to the Czech law 235/2004, Sb. about the Value Added Tax which introduces two new instruments in fighting against tax evasions. After the introduction follows the chapter which describes applying the VAT in so-called chain transactions, tax evasions connected with these transactions and the problems with right to deduct the input VAT in the standard mode of the VAT. The third chapter analyzes the related cases of The Court of Justice of the European Union -- Optigen and Axel Kittel. The fourth chapter is crucial -- it analyzes the liability for unpaid tax and shifting the application of the tax ("reverse charge") which is introduced by April amendment. In the fifth chapter I analyze the application of generalized reverse charge to all transactions and the conclusion is summarizing whole thesis and evaluating effectiveness of the two new instruments in fighting against tax evasions.
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The Tax auditing in the Tax procedure Code
Kretková, Lucie ; Čapek, Jan (advisor) ; Vančurová, Alena (referee)
The aim of this Bachelor thesis is to identify differences in the process of tax legislation in Act No. 280/2009 Coll., adjusting the tax code has no effect against Act No. 337/1992 Coll. on the administration of taxes and fees. I evaluate differences identified in terms of protecting rights of taxpayers and ensuring the effectiveness of tax auditing on the part of tax administrator. The thesis analyzes developments and problem areas of the tax auditing active in 1993 -- 2010. Subsequently, it analyzes and compares area of the tax search both by individual institutions of tax auditing. Then the thesis explains the sense of specialized tax examination and the specifics of the tax auditing for lawyer and tax adviser. Finally, the bachelor thesis focuses on the provision, without them it would be probably impossible to carry out tax auditing.
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Franchising as the entry mode to the market
Čapek, Jan ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with franchising as the possible entry method to the market. The thesis is divided into two core parts. The first one contains basic definitions and terms connected with franchising, the second one describes particular franchising company operating in the Czech Republic. The purpose of this thesis is application of gained theoretical knowledge on the functional franchising company Remax Czech Republic.
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