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Study of properties of electrolytically modified NaCl solutions.
Brázda, Lukáš ; Mika, Otakar Jiří (referee) ; Mašek, Ivan (advisor)
This work concentrates on the study of properties of NaCl solutions, prepared by electrolysis and their using for disinfection of water. Then it is focused on reporting on possibality for corrosin of metals, whice are used in water distribution. For study was used 0,25 mol/l, 0,1 mol/l, 0,05 mol/l NaCl solutions and input direct-current voltage for electrolysis was 6V a 12 V. During the electrolysis pH and conducitivity were measured. After the end of electrolysis free active chlorine and chlorides were determined on the time. For electrolysis was used diaphragm.
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Implementation of HTML5 and CSS3
Míka, Jan ; Vondra, Zdeněk (advisor) ; Machek, Ondřej (referee)
This bachelor thesis is focused on testing and analysing HTML5 and CSS3. These programming languages are two most common languages for webdesign and webdeveloping. Theory part of this thesis introduces topic about the historical and current language specification. This part also explains role of CSS3 in conjuction with HTML5. In the main part, author defines common problems in coding, which are used for questionnaire research after that. The questionnaire itself is then created in the practical part. Questionnaire will be used for hypothes testing of statistic influence of defined measures. After that, ten elements will be chosen, which will be analysed and tested. At the end, the author measures advantages and disadvantage in using specific elements of these specifications.
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The Role of Audio-Video in Brand Image Building
Mika, Jiří ; Tomek, Ivan (advisor) ; Sládeček, Petr (referee) ; Fričová, Kateřina (referee)
Product placement is a new phenomenon in marketing communication. It became an importatnt part of many marketing campaigns even of well known brands. There are only few theoretical sources and literature considering product placement. This work analyses product placement and its principles. It defines the product placement and differentiates many of its forms and ways how the brand can be embedded into an audiovisual scheme or other performance. It describes its historical evolution as well as contemporary conditions, examines how efficient it can be and judges different evaluating methods. This thesiz also compares two diverse approaches to regulation of product placement in USA and in Europe. The chapter devoted to ethics includes authors?rights and deception.. It predicts development of product placement in future on global market and the market in the Czech republic.
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Optimalization and promotion web site
Mika, Jaroslav ; Gála, Libor (advisor) ; Kafka, Daniel (referee)
In my thesis, I focused on optimalization web sites for full-text search engines and other forms of promotion in the context of the Internet. The goal of my work is to apply various means of optimizing and promotion website to its life cycle and the ongoing processes in this life cycle. To achieve the goals I set out as follows thesis divided into three relatively independent parts. The first part is devoted to describing the life cycle of web and selected processes taking place in this life cycle. The second part is devoted to descriptions of individual resources optimization and promotion web. In the final section, I described the means to apply optimization and promotion web site life cycle and processes associated with it, which I have described and illustrated in the first part of the work.
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Financial Plan for the Farm
Berková, Eva ; Svobodová, Ivana (advisor) ; Míka, Jan (referee)
The study presents a business plan for agriculture company Výkrm Tagrea s.r.o. The plan should ideally confirm that the company's prospectus is viable and should also assist a potential strategic partner in assessing the company. The study consists of two parts. The theoretical section is divided into several chapters, which describe the structure of the prospectus, its users and the reasons for its creation. The practical section focuses on the prospectus in a company that was set up in order to enter the business of building poultry farms. It also analyzes the background of the investment, the current situation in the field and the various processes in the company. The conclusion presents evaluation of the prospectus' effectiveness, including potential risks and proposals aimed at minimizing such risks.
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Postavení eura ve světové ekonomice
Mika, Jan ; Abrhám, Josef (advisor)
Práce hodnotí dosavadní úlohu eura ve světové ekonomice a přibližuje jeho možný budoucí vývoj v souvislosti s jeho postavením vůči americkému dolaru. Význam eura je v práci hodnocen nejprve v kontextu evropské měnové integrace a následně v kontextu globálním, s důrazem na otázku, zda se euro může stát hlavní měnou světové ekonomiky. Dále se práce zaobírá vyhodnocením významu eura pro Českou republiku v kontextu jejího budoucího začlenění do EMU.
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Product placement jako nástroj marketingové komunikace
Mika, Jiří ; Puchýř, Milan (advisor) ; Grmela, Tomáš (referee)
Product placement je nový fenomén marketingové komunikace. Tato práce přináší analýzu product placementu a principů, na nichž je založen. Definuje placement. Popisuje jeho historický vývoj a současnou situaci. Zkoumá, zda je tento nástroj efektivní z hlediska marketingu. Pozastavuje se také nad rozdílným přístupem k regulaci placementu v USA a v Evropě. Zkoumá etiku placementu a odhaduje jeho budoucí vývoj na globálním trhu a v ČR.
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