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Standard and non-standard language in printed media communication and its impact on discussions about standard language
Pospíšilová, Martina ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The present Master's thesis analyses language means in printed media with a particular focus on national daily newspapers from the second trimester of 1993. That year, there was an important linguistic conference on standardised Czech and language culture. The analysis examines especially language means that deviate from the standardised norm of the language. The theoretical part discusses key concepts, such as norm and codification or national language and its varieties. The understanding of these terms is critical for the analytical part of the thesis where language means used in printed media are being analysed using quantitative content analysis. The aim of this analysis is to describe their motivation of use and function. The results are then compared with the proceedings of the 1993 conference on standardised Czech and language culture held in Olomouc. The thesis provides a clear view on how the occurrence of non-standardised language means in media influences academic discussion on standardised Czech.
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Tax Burden on Income from Employment
Pospíšilová, Martina ; Miklová, Ilona (referee) ; Svirák, Pavel (advisor)
The batchelor thesis focusis on legislative changes of the Law of Income no. 586/1992 Co. from 2008 till 2011. It deals with the issue of taxation of individuals income from employment and functional benefits. The theoretical part describes the general tax principles of the Czech Republic. The practical part summerizes the amendment Act and examines the impact of changes on different groups of taxpayers. The aim is to evaluate the impacts on the resulting tax liability of the taxpayer.
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Marketing strategies of Jazz club Reduta for the theatre improv group Improvariace
Pospíšilová, Martina ; Postler, Milan (advisor) ; Urban, Jan (referee)
The master thesis explains the concept of marketing strategy of Jazz club Reduta and the improvisational group Improvariace. The theoretical part defines the marketing in general, marketing process and marketing mix focused on culture and the cultural product. This part of the thesis deals with the importance of marketing in culture and it describes the typology of audiences. Following the theory and the facts established in it, the practical part is set on monitoring a particular marketing strategy for improvisational group Improvariace and their performances in Jazz club Reduta. The goal is to critically evaluate their strategy and to propose improvements.
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Cultural monuments as Locations for Film Production
Pospíšilová, Martina ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with possibilities and conditions of using cultural monuments as locations for film or television production. Its aim is to describe in detail the process of film making on cultural monuments. First of all it focuses on the definition of terms such as cultural monument or location manager, which is the profession that is closely connected to the film shooting on monuments. The thesis describes how The National Heritage Institute deal with shooting on monuments in their ownership. After that the thesis describes the connection between film production and tourism to monuments. The practical part of this thesis explains in detail how the Točník castle uses film shooting. The text demonstrates that film as a mass medium has the potential to increase the attractiveness of the cultural monument. The thesis uses books, interviews and related websites as the sources of information.
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The assistance services in the insurance market
Pospíšilová, Martina ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
This bachelor thesis deals with assistance services in the Czech insurance market. It contains both general views of assistance services as well as characteristic and also particular examples of assistance offered by the selected sample of Czech insurance companies. The purpose of the thesis is to analyze the various types, forms and approaches to assistance. Finally, it endeavours to evaluate trends and the importance of individual assistance offered by Czech insurance companies. It also includes comparison of basic forms and range of assistance services and expected trends. This thesis serves as an interpretation of the theme and as a guide for readers to choose from the offer of assistance services.
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