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Communication Strategy for Company Ježek
Urban, Jan ; Zatloukal, David (referee) ; Šimberová, Iveta (advisor)
The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.
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Helium Cryostat for Experimental Study of Natural Turbulent Convection
Urban, Pavel ; Jícha, Miroslav (referee) ; Rotter, Miloš (referee) ; Fedor,, Ján (referee) ; Musilová, Věra (advisor)
V disertační práci je popsán heliový kryostat s experimentální válcovou konvekční celou pro studium proudění při přirozené konvekci za velmi vysokých Rayleigho čísel Ra (až do řádu 10^15) a Nusseltových čísel Nu (až do řádu 10^4). Pracovní látkou je studené 4He, které umožňuje díky výhodným fyzikálním vlastnostem dosažení velmi vysokých hodnot čísel Ra. Návrh kryostatu je založen na koncepci lázňových NMR kryostatů s nízkým odparem kryokapalin. Ve středu kryostatu je umístěna konvekční cela o průměru 300 mm a výšce 300 mm. Celu tvoří horní a spodní dno a výměnná střední část. Tyto díly jsou spojeny rozebíratelnými přírubami těsněnými indiovým drátem. Výměnná část umožňuje snadnou modifikaci geometrie cely. Hlavní přednost kryostatu spočívá v minimálním vlivu konstrukce cely a použitých materiálů na studovanou konvekci. Cela kryostatu je navržena pro pracovní tlaky do 250 kPa.
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Prestressed bridge No. 202 on the expressway R2 in Slovakia
Janek, Tomáš ; Urban, Jiří (referee) ; Koláček, Jan (advisor)
My diploma thesis deals with design of the bridge number 202 on expressway in Slovakia. The bridge leads across the road number I50 (between Trenčín and Bánovce nad Bebravou) and railway number 130 (between Trenčín and Chynorany). For each course there is a separate super-structure. Only left super-structure is considered for the work. The box girder with four spans is chosen from three variations. This bridge is designed according to limit states, construction´s influence on design is taking into consideration. Structural model of construction is made as a spatial bar model. Structural analysis, well arranged drawings and visualization are elaborated in this thesis too.
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Students´ Taxation in the Czech Republic
Balabánová, Jana ; Urban, Tomáš (referee) ; Kopřiva, Jan (advisor)
The bachelor’s thesis focuses on the taxation of revenues students. The first part contains the taxation theory, where explains the basic information to the taxation of incomes. In the second part we find general information on income tax of persons, subject to tax on income and tax calculation. The third part contains different kinds of tax. The fourth and fifth part deals with the system of social and health insurance. In the last sixth part provides practical examples of calculation of tax liability. The goal is to find the optimal taxation of revenues students and evaluation of the advantages of individual contracts.
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Study of Distribution Logistics in K-BREWERY TRADE
Navrátil, Ondřej ; Urban, Jan (referee) ; Bartošek, Vladimír (advisor)
In my bachelor thesis is a subject the study of distribution logistics in K Brewery Trade. The study is separated into three parts, theoretical, analysis and my own proposal of solution. The first part is focused on the theory of clasification of transport, logistics of transportation and characteristics of carriers and transport services. Analysis is focused on the form of distribution networks and the criteria for transport of goods between distribution centers of the selected company. My own proposal of solution is developed according to materials from the company.
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Preparation of high performance sulphate binder by nonpressure method
Urban, Karel ; Novák, Jan (referee) ; Dvořák, Karel (advisor)
Institut of Technology building materials and components in FAST VUT Brno is for several years engageding by research of unpressurized production of high sulphate binders and also by developing a dehydrating apparatus. This work follows on this research. The main aim of this work is to prepare the alpha calcium sulfate hemihydrate by method of dehydration in the various solutions the chloride salts of the same molal concentration in an innovative dehydration apparatus. Another aim is monitoring the influence dehydrating solutions on the basis of KCl, NaCl and CaCl2 on the properities of made gypsum.
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Marketing Strategy Design for Yonex Company - new Product Launch in the Czech Republic
Navrátilová, Anna ; Urban, Ing Jan (referee) ; Chlebovský, Vít (advisor)
Diplomová práce je věnována problematice zavedení nového typu sportovních bot značky Yonex na český trh. Práce je rozdělena do více částí. První je především zaměřena na teoretický rozbor standardního postupu zavedení nového produktu na trh, který bývá uváděn v odborných publikacích. Druhá, praktická část analyzuje postup zavedení nového typu bot ve florbalové divizi Yonex na český trh. Třetí, závěrečná část práce je zhodnocení marketingové strategie firmy Yonex a stanovení doporučení, jak připravenou strategii zavedení produktu realizovat. Požadovaným výstupem práce je vyhodnocení analýzy a stanovení již zmíněných doporučení, které mohou proces zavádění nových produktů firmy Yonex zlepšit a popřípadě i celý proces usnadnit.
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Quality management system for small organization
Urban, Jan ; Krásová, Anna (referee) ; Fiala, Alois (advisor)
This diploma thesis deals with a quality management system of a small construction company. The aim is to analyse the existing baseline system and propose specific measures leading to compliance with the ČSN EN ISO 9001:2009 standard specification. The first three chapters focus on general description and concepts of quality management systems. The next chapter identifies and maps the main processes in the studied construction company and proposes a new quality management system. The last chapter presents general guidelines for creation of management documentation.
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Advanced FTP Server
Matoušek, Jan ; Urban, František (referee) ; Horváth, Tomáš (advisor)
This bachelor thesis deals with the FTP protocol and its possibilities to verify CRC checksums, to sort multimedia data by authors, genres, years and to create transmission statistics. These options were shown on FTP server GlFTPd. A PZS-NG plugin has been installed in GlFTPd for further setup. An IRC bot Eggdrop has also been installed. It allows the displaying of the information about the uploaded files and the server information to an IRC channel when using the ngBot script from PZS-NG. GlFTPd has been installed on a physical machine with a Debian Linux distribution.
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