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Národní úložiště šedé literatury Nalezeno 3 záznamů.  Hledání trvalo 0.01 vteřin. 
Marketing Strategy Design for Yonex Company - new Product Launch in the Czech Republic
 Navrátilová, Anna ; Urban, Ing Jan (oponent) ; Chlebovský, Vít (vedoucí práce)
Master's Thesis deals with the launch of a new type of indoor sports shoes Yonex to the Czech market. The thesis is divided into several parts. The first is focused on theoretical analysis of the standard procedure for introducing of new products to the market which we are able to find in professional publications. The second, practical part analyses the introduction procedure of new indoor shoes in new floorball division of Yonex Company to the Czech market. The third, final part of this thesis includes evaluation of Yonex Floorball marketing strategy and recommendations for implementation and improvement for the launch procedure. The required outcome of this work is evaluation of the analysis and set a few mentioned recommendations, which can improve the launch process of the new floorball division of Yonex and simplify the process for the future.
Úplný záznam
Marketing Strategy Design for Yonex Company - new Product Launch in the Czech Republic
 Navrátilová, Anna ; Urban, Ing Jan (oponent) ; Chlebovský, Vít (vedoucí práce)
Master's Thesis deals with the launch of a new type of indoor sports shoes Yonex to the Czech market. The thesis is divided into several parts. The first is focused on theoretical analysis of the standard procedure for introducing of new products to the market which we are able to find in professional publications. The second, practical part analyses the introduction procedure of new indoor shoes in new floorball division of Yonex Company to the Czech market. The third, final part of this thesis includes evaluation of Yonex Floorball marketing strategy and recommendations for implementation and improvement for the launch procedure. The required outcome of this work is evaluation of the analysis and set a few mentioned recommendations, which can improve the launch process of the new floorball division of Yonex and simplify the process for the future.
Úplný záznam
Brownfields and Regional Developement in European Countries and in the Czech Republic
 Navrátilová, Anna
This bachelor thesis focuses on the brownfield problematic in the Czech Republic and selected countries of the European Union. In this work the brownfield concept is defined using research and comparative methods. Summary and evaluation of brownfield situation in respected countries is the final outcome of this thesis.
Úplný záznam

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