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Fictional news in media as a way of advertising
Lakomá, Karolína ; Dolanský, Pavel (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis "Fictional news in media as a way of promotion" deals with the issue of media messages which are based on mystification, untruth or half truths in order to arouse interest its beneficiaries and to draw attention to the brand, product, social problem or just to entertain. Sometimes the victim of a hoax is only the audience, sometimes are victims the media itself. In marketing area it has became more often to use the method of dissemination the advertising via viral communication where the recipients transmit information between themselves and spread it further. For this to happen, the advertising in the message must be skillfully hidden or not contain it at all. This work defines the concept of fictional news as well as the concept of promotion. It provides examples of media mystification in the history of mass media and examples of successful viral campaigns. The whole issue is demonstrated by the Czech adaptation of one of Australia's successful campaign for men's deodorant, which was based on the spreading fictional news and promoting a non-existing company. The work examines how the Czech media and Czech audience deal with the fictional press release.
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Crime in Czech media: Image of crime in Mladá fronta Dnes and Právo newpapers
Pecháček, Jan ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis "Crime in Czech media: Image of crime in Mladá fronta Dnes and Právo newspapers" tries to map way and development of crime presentation in print media in the years of 1996 and 2006, using a content analysis. In the initial, theoretical part, there are the basic hypothesis explained, a description of crime from the sociological perspective and a description of crime history in former Czechoslovakia and in the Czech Republic from 80's of the 20th century until the present time. Further, there is an explanation of relevant chapters from media studies. The pracical part consists of a description of the research method and the portrayal of the research process. It continues with the content analysis itself and the evaluation of collected data. The data are presented in percentage rates and displayed in charts. Acquired rates have been compared with each other and have been searched for further relations amongst them. In the conclusion there is an overall summary of the research findings and their evaluation concerning the basic hypothesis.
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Image of United States in the Týden weekly
Bočanová, Stanislava ; Trampota, Tomáš (advisor) ; Cihlářová, Gabriela (referee)
Image of United States of America in the Tyden weekly. The aim of this diploma thesis is to find out what kind of information about the US were published in the news weekly Tyden in the course of 2003 - about what kind of events, in connection with which and with which frequency. Results were reached using content analysis according to Bernard Berelson. We have classified variables and checked their frequency. It's without any doubt that the most frequented topic in 2003 in connection with the US is the war in Iraq . Then there is culture and showbusiness. In the third place there were news concerning internal situation in the US. Fourth most mentioned news involved US foreign policy (Iraq excluded) and US relations with other countries. The fifth most frequented topic concerned economy and industry. Reports about the relationship of the US with the Czech Republic came seventh, Le. in the middle. We have also tried to apply contingence analysis on chosen topics concerning the US. This analysis pays attention to occurrence of certain elements in connection with others. And using qualitative method we have examined to what extent is the US presented as utopia in this volume of Tyden, We have not conclusively proved description of the US using same categories with which utopias are described. Nevertheless,...
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Media representation of spin doctoring in audiovisual narrative context of last fifteen years
Kopřiva, Štěpán ; Šoltys, Otakar (advisor) ; Trampota, Tomáš (referee)
This paper is dealing with media reflection (manipulative activity that is trying affect form of media texts for its own profit) which is manifesting itself in representative selection of audiovisual works. This has arisen in period from second half of the ninetieth years of 20th century to present day (namely: movies Wag the Dog, Thank You for Smoking and serial House of Cards). This paper assumes that through the analysis of this reflection is possible to learn how knowledge of possible influence of spin doctoring effects interpretation activity of audience and whole media communication. In opening, there is a definition of spin doctoring, brief outline for its history and examination of its contact points with a propaganda. After that there is narrative analysis of selected audiovisual works, comparison of spin doctor strategies in movies with existing methods of public relation and examples of manipulative influences. After that there is breakdown of media reflection of spin doctoring from position of three different theories of representation and final topic of influence of a semiotic power on form of interpretation which anticipates manipulative technologies.
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News sources and thier journalists. The issue of diversity resources in the context of the sociology of news
Křížová, Vendula ; Trampota, Tomáš (advisor) ; Trunečková, Ludmila (referee)
The thesis "News sources and their journalists : the issue of diversity resources in the context of the sociology of news" summarizes the current knowledge and understanding of sociology of news and sources and adds a bio-anthropological look at the strength and stability of relationships between the sources and journalists. These concepts will be then applied in quantitative research affecting the characteristics of sources cited in three selected Czech daily (Hospodářské noviny, Mladá fronta DNES and Právo). The survey of similar scope has not yet been generated in the Czech Republic. Research results follow the theoretical concepts and empirical researches and agree with them that the journalists in their daily routine work regularly turn to the "elite group of resources" for quotations. These sources are also quoted more often than other sources. However, there are so many people in the group of information resources spread around the editorial offices of newspapers that it is almost impossible to talk about lack of diversity of sources. Research also confirmed that different types of media dont differ at all from each other in the basic parameters and are turning to the same types of resources regularly and with the same frequency.
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Distorted map pf the world according to daily newspaper MF DNES and SME
Špirko, Michal ; Končelík, Jakub (advisor) ; Trampota, Tomáš (referee)
The thesis "Distorted map of the world according to daily newspapers MF Dnes and SME" deals with the ways in which the most widely read newspaper in the Czech and Slovak Republic inform about world matters. Foreign news in surveyed newspapers MF Dnes and SME are examined by using a quantitative content analysis which particularly asks "how" and "why" some states pay great attention and others are ignored. The question of "how" is developed in the methodological section. This part establishes procedures by which knowledge can be achieved, and identifies factors that may be crucial for assessing the unequal attention to the individual states. The question of "why" refers to the theoretical part, which outlines the findings of media studies on the construction of media reality, as well as the characteristic features of media organizations and the creation of news content. Attention is also focused on the description of the contexts between analyzed media organizations and resources issues. The aim of the whole work is then to compose several distorted maps of the world by selected criteria, which reflect the world view as presented through the content of examined journals.
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Development of representation of criminality in the Czech press
Svobodová, Veronika ; Trampota, Tomáš (advisor) ; Škodová, Markéta (referee)
This diploma thesis "Development of representation of crime in the Czech print media" deals with the way of the representation of crime in the Czech press and its development from 1995 to 2010. It found out how much space is devoted to crime, compare the representation of domestic and foreign events, find out if they are among surveyed journals some differences. It also analyzes what crime is the most highly publicized, and focuses on the personality of the perpetrator and the victim of a gender perspective. The theoretical part treat of crime and deviant behavior and discusses their possible causes. It also deals with the central sociological issues, such as social norms, social control and socialization. Also based on the findings of science that deals with crime, criminology, refers to its concept of the classification of the crime and information about the investigation of the crime, take expectation to the issue of statistical data.
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Construction of modern patriarchate in magazines for mens and family
Huněk, Filip ; Trampota, Tomáš (advisor) ; Osvaldová, Barbora (referee)
Central question of this dissertation thesis is, whether magazines in the Czech Republic reproduce such mechanisms of masculinities representations in their content which simultaneously construct modern patriarchal structures. Qualitative discourse analysis was chosen as the key method and the dissertation thesis researches six issues of men's lifestyle magazine Maxim and six issues of family magazine Květy. As a primary proposition was an idea that the patriarchal mechanisms of current society might be necessarily included in the content of both magazines, no matter what genre they are, and that those mechanisms might differ from each other only in their shape. Result of this dissertation thesis is verification of chosen proposition. Powered by TCPDF (www.tcpdf.org)
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