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Business Planfor the Foundation of a Manufactory Specialized on the Production of Salty Pastry
Peňázová, Pavlína ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis is a proposal of a business plan for the establishment of a small business that is specialized on the production of salted pastries and their supply to various restaurants, internet shops and stores. The thesis is divided into three parts, the first part summarizes all the theoretical knowledge that serves as a basis for the business plan. The second part deals with market characteristics and opportunities with analysis of product demand, market segmentation and evaluation of social, legislative and economic factors. Information about potential customers and their preferences are identified through a questionnaire. The last part consists of a business plan, in which marketing mix is developed for the offered product and the competition is evaluated. This section also provides estimates of sales and expenditures.
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Proposal of the Company Development
Smetková, Lenka ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
The bachelor's thesis is the development draft of company ABC principally engaged in providing Internet access. The basis of design is to analyze the current state of business and market requirements in the selected area of Olomouc. The first part contains a summary of theoretical findings of the subject and the practical part includes the design of the development of the company itself, based on the development of optical infrastructure in the proposed area.
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Business Plan for the Establishment of a Wedding Salon
Čapková, Martina ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with establishment of a real business plan for services. Specially for services of wedding salon. Business plan contains all the important criteria for the establishment this kind of business. Business plan is based on results detected by market analysis and competition. The thesis also includes marketing and trade plan, specification of services and potential customers. An important part is financial plan providing information about possible development.
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Company Performance Assessment
Navrátilová, Petra ; Trnka, Pavel (referee) ; Režňáková, Mária (advisor)
This master´s thesis is focus on financial analysis and assess performance of the comapny Siemens Industrial Turbomachinery from 2010 to 2013. In the practical part of thesis is performed analysis of the company and financial analysis and a comparison of its results with two competing companies. The aim of this master´s thesis is suggestions to improve and to conserve company performance.
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Business Plan for the Retail Shop Establishment
Volfová, Kateřina ; Navrátilová, Petra (referee) ; Bayerová, Vladimíra (advisor)
This master´s thesis deals with the formulation of a business plan with aim to establish a retail shop and e-shop in the sphere of hobby shop focused on bead assortment. Special attention this assembled business plan is devoted to detailed analysis of surroundings and market, where the founded company would enter. The assembled financial plan, which is component of this thesis, corroborates viability of this project.
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Vliv PZI na vnější ekonomickou rovnováhu ČR
Navrátilová, Petra ; Štěňhová, Božena (advisor) ; Jirges, Tibor (referee)
V mé bakalářské práci se chci věnovat především vývoji přímých zahraničních investic v ČR a možnostech jejich přílivu včetně zmínky o pobídkách pro zahraniční investory. Dále bych se pokusila nastínit vliv přímých zahraničních investic na platební bilanci České republiky. Celá práce vystihuje dění v oblasti PZI od roku 1993 až téměř do současnosti.
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Marketing of school on target institution
Dvořáková, Ivana Bc. ; Hesková, Marie (advisor) ; Navrátilová, Petra (referee)
Provést analýzu interního a externího prostředí. V primárním výzkumu se zaměřit na marketingové řízení škol. Navrhnout vzdělávací modul pro zvýšení úrovně implementace marketingu v prostředí škol. Zpracovat případovou studii vhodnou pro trénink vybrané oblasti marketingového řízení školy a pro výuku formou e- learningu. Diplomová práce je součástí projektu CZ.04.1.03/3.2.15.1./0072 - Rozvoj profesních kompetencí pedagogických pracovníků.
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