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The use of metadata in an environment of Self-Service Business Intelligence
Šebák, Ctibor ; Matějka, Martin (advisor) ; Novotný, Ota (referee)
This bachelor thesis is focused on the use of metadata in an environment of Self-Service Business Intelligence. Metadata are structured data that contain information used to de-scribe other data. They contain information about the origin, purpose, location, content and other properties of said data. The main advantage of the self-service BI tools lies in the fact, that the end user customizes the outputs of said tools (reports, data visualizations, etc.) to his own liking. The aim of this thesis is to briefly explain and define the concept of Self-Service Business Intelligence and the concept of metadata, to describe the purpose and benefits of using business metadata. Furthermore, to explore the possibilities of selected tools in context of metadata, more importantly - business metadata. The main contribution of this work is to reveal the possibilities of working with business metadata for selected tools and its empiric testing.
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Pilot implementation of Business Intelligence in a retail company
Savka, Ján ; Novotný, Ota (advisor) ; Matějka, Martin (referee)
The thesis focuses on implementation of Business Intelligence in a small retail company. The aim of the thesis is to design a pilot Business Intelligence solution to support management activities in Lintea, s. r. o. The company is part of Slovak lingerie and underwear retail market since 2004. Business performance measurement is not effectively supported in the company. Rise in the quality level of management activities is the main benefit of the proposed implementation which is achieved by delivering previously inaccessible or laboriously accessible information in an appropriate form. Proposed solution substantially simplifies, accelerates and improves management and decision making activities in the company. Thesis has two parts: theoretical and practical. Theoretical part has two chapters devoted to performance management and BI. Chapter about performance management presents wider aspects of using BI in companies and introduces the Balanced Scorecard method. Chapter about Business Intelligence defines BI, explains its principles, components and basic analytic method of BI - the dimensional modelling which is then applied in the practical part. The theoretical part ends with the description of current situation in the BI market. The practical part starts with the introduction of the company Lintea, s. r. o. followed by the description of its current state and proposal of the business performance measures based on the Balanced Scorecard method. Second chapter of the practical part contains the proposed Business Intelligence solution itself. Individual steps of the Business Intelligence design process are: analysis of prerequisites and requirements, analysis of data sources, dimensional modelling, ETL design, multidimensional data structures design and finally presentation layer design.
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Application of text mining methods for analysis of users movie reviews
Palatínus, Vojtěch ; Matějka, Martin (advisor) ; Novotný, Ota (referee)
The topic of this thesis is to define the challenges while working with the unstructured data. It focuses, specifically, on a transformation between unstructured and structured data using text mining methods and bringing the closer view on so-called Big Data phenomenon. The goal of this thesis is to introduce problems that occur when working with unstructured data, to show their transformation to structured data format using text mining methods and to perform analysis on user reviews published on the website of The Internet Movie Database from the mined data. The aim of this thesis is to familiarize the reader with the unstructured data and on the example demonstrate how to use text mining methods for mining relevant information from this type of data.
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Internet marketing and social network of Počítačová pohotovost s.r.o.
Matějka, Martin ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Internet marketing and social network of Počítačová pohotovost s.r.o. Objective: Analysis of using social network Facebook in Internet Marketing company Počítačová pohotovost s.r.o., evaluation of corporate and client advertising campaigns presented on the social network Facebook. Methods: Qualitative research, analysis using of social networks Results: It was found that company Počítačová pohotovost s.r.o. use social network Facebook as an additional tool of internet marketing. Its use does not meet the full potential that social networks have, and there is space for further improvement. Keywords: internet marketing, social network marketing on social networks, social network Facebook
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Effective Use PPC to promote products services on the Internet
Novotný, Ondřej ; Koudelka, Jan (advisor) ; Matějka, Martin (referee)
This thesis titled Effective Use PPC to promote products services on the Internet is focused on traditional systems AdWords from Google, Sklik from Seznam and attribution models in Google analytics. The theoretical part of the history of the Internet, the development of online marketing individual marketing tools forms of advertising. The practical part is divided according to the strategic focus of the campaign. Acquisition, performance and remarketing campaigns. The last part is the comparison of measurement conversions in these systems with Google Analytics. The aim is to propose suitable metrics for evaluating the effectiveness of campaigns, banner ad and according to their strategic focus right perspective on measurement conversions.
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The programming language Swift and his inclusion in the methodology of teaching Architecture First
Matějka, Martin ; Pecinovský, Rudolf (advisor) ; Oraný, Vladimír (referee)
The main topic of this bachelors thesis is transfer of frameworks into the Swift programming language for the iOS platform, which are used in the first phases of teaching of object programming in the Java programming language. The first part are explained basics of organization the Swift code and some programming designs the Swift language. The second part analyses the Architecture First methodology because this methodology is the main idea why these frameworks were programmed. The third part describes some means which were used to transfer the frameworks between the two programming languages. The frameworks were transferred using the version of the Swift programming language 3.0, which was published last year in September. The last part contains a practical demonstration of functionality of the frameworks on model examples which were developed also during the course of programming in Java.
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Legal and Economic Aspects of Cartel Agreements in the Czech Republic
Matějka, Martin ; Hrabincová, Dagmar (referee) ; Blažek, Jiří (advisor)
The thesis is dealing with Impact of Cartel agreement on individual subjects of Competition within the Scope of wider macroeconomic context. On the basis of predicted behavior at microeconomic level are outlined possible macroeconomic Impacts. Current practice in protecting Competition in the Czech Republic is delimited in the perspective of possible philosophy-political approaches emphasizing the legal framework. Competition protection is generally aimed at consumer welfare, which can be considered to be the primal target. Fundamental terms are defined on the basis of factual usage with the focus on the problematical questions in practice. In the practical part is briefly introduced proceedings course including possible remedies.
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The impact of land price on the usual price of building and its change due to NOZ
Matějka, Martin ; Bejšovec, Jaroslav (referee) ; Staněk, Roman (advisor)
The Thesis deals with impact of land price on the usual price of building and its change due to code no. 89/2012. The impact was determined based on market prices of lands and buildings retrieved from real estate databases. From statistically processed data was found out a 75% correlation between the market price of building and land. For numerical description the impact of land price on the usual price of building was assembled an equation. With this equation can be from land price roughly estimated usual price of building. The results of this thesis can contribute to speeding-up the process of initial estimation of usual price, as well as presents a way of displaying location, price, distribution of data and frequency of equal prices in one graph.
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CHAID and logistic regression
Novák, Jaroslav ; Čabla, Adam (advisor) ; Matějka, Martin (referee)
The aim of this thesis is to introduce logistic regression and method dedicated to construction of decision trees called CHAID, compare these two methods with regard to interpretation of their outputs. In order to accomplish the set goals application of these methods will be presented on real dataset. Statistical software will be used to obtain outputs. The outputs will be interpreted and conclusions on their bases will be presented. This thesis will also introduce possibilities of interpretation of these outputs and pros and cons that are connected with them.
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