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Marketing Situational Analysis of a chosen Company
Doležal, Ondřej ; Svoboda, Petr (advisor) ; Čejka, Pavel (referee)
The aim of my thesis is to create an educated description of marketing situational analysis of selected energy company - ČEZ, Inc. The analysis should help the company to better plan its marketing activities and thus succeed in a competitive environment. The theoretical part deals with basic concepts related to marketing as a whole and theoretical background needed for the completion of marketing situational analysis, which includes both PEST analysis, Porter's fice forces analysis, SWOT analysis and marketing mix. Results from those are then applied in practice. The result of each analysis are then formulated into recommendations that should help the company to improve its marketing management.
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The utilization of POF in access networks
Doležal, Ondřej ; Šporik, Jan (referee) ; Filka, Miloslav (advisor)
In this work, the reader familiares with plastic optical fiber (POF). Firstly are mentioned the basics of the optical transmission. Then there are the main features and parameters POF and a historical overview, detailed description of the types of POF, their important strengths and weaknesses, comparison with glass fiber, installation, available POF connectors and procedure of measurements and a summary of key findings from the practice, including a description of existing experiments and projects. The second part focuses on the use of POF in access networks. There are described present trends in access networks, an overview of optical access networks and explaination the concept with the inclusion of POF in optical networks (FTTX). Furthermore, there are possibilities of POF fibers in segment of local networks and their readiness for advanced network services, such as IPTV. The penultimate chapter contains design test polygon and final part summarizes all findings and results of this work.
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Apartment house
Doležal, Ondřej ; Ježek, Pavel (referee) ; Donaťáková, Dagmar (advisor)
The main theme of this Master´s thesis is a project of detached residential house of a terraced type, partially located in terrain. The building has three floors and a basement and is covered by a flat roof. There are six residential units in the house and three parking spaces, including technical support. The house will be built in the village of Pribyslavice, on the plots with parcel numbers 140/1 and 145/1. The ground plan of the house is of a rectangular shape. The vertical load-bearing structural system is chosen to be made from bricks. Horizontal system is made by using Spiroll prestressed panels. The internal staircase is made from concrete, monolithic. The material and construction solutions is chosen to be close to passive standards. The project fully respects currently applicable standards and technical regulations of individual manufacturers.
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Experimental work with POF - Polymer optical fibers
Doležal, Ondřej ; Urban, František (referee) ; Filka, Miloslav (advisor)
In this diploma thesis, the reader is familiarized with polymer optical fiber (POF). Firstly is mentioned theoretical background of optical fibers and optical transmission. The following are the basic properties and significant parameters of POF, a more detailed description of each type POF and their essential advantages and disadvantages in comparison with established optical fibers based on glass. The next chapter describes the area of practical issues: working with fibers and fiber installation, as well as the available connectors and methods of measurement of POF. Closely are analyzed knowledge of the practice, including the utilize in the aerospace and automotive industries, as well as in industrial networks, access data networks and local area networks. The practical part includes the measurement of basic transmission and mechanical parameters, including analysis of the results. The conclusion summarizes all the findings and results of this work, including possible future developments.
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Web support of technical German language
Doležal, Ondřej ; Vídenka, Rostislav (referee) ; Sigmund, Milan (advisor)
In current time web pages are being greatly extended to the wide area of human activity. Pages are important for commerce, entertainment and for education too. One of the largest advantage is easy availability all over the world and huge information content, which offer. In those work I will be consider on creation Germany- Czech monolingual dictionary for support subject MEID.
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Oldřich Hutter - A Monograph
Hutter, Lukáš ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
The book Monography - Oldřich Hutter is mapping works of my father from the view of his son. He is busy with architecture and furniture design. The book is filled also with interviews with his co-workers and friends from the Břeclav´s group of artists.
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The Krtek Foundation
Kvardová, Klára ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
Theme of my bachelor project is the corporate identity of Foundation of Pediatric Oncology KRTEK. Design consist of logotype, business cards, promotional cards, brochure for sponsors, design of website and promotional campaign based on videospots. My aim was to focus on the promotion and propose a strategy to present its activities. The corporate identity is based on the children's playfulness and especially on a personal and positive attitude of people in Foundation, which is in these situations important.
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Success indicators of euro adoption in selected countries of euro area and application to the Czech economy
Valentová, Kateřina ; Doležal, Ondřej (advisor) ; Ševčíková, Michaela (referee)
This bachelor thesis deals with the question of adoption of the euro in the Czech Republic based on experiences of selected countries in euro area. The theoretical part contains information describing the process of adopting the euro, Maastricht criteria and causes and consequences of crisis and monetary policy of European central bank. Practical part is focused on consequences of euro adoption in Slovenia, Slovakia and Latvia, application of these experiences to the economy of Czech Republic and assess the degree of economic convergence of the Czech Republic and the euro area. In conclusion, the finding shows that due to characterictic of the Czech Republic acception of the euro is not good idea.
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Web Application Security Testing and implementation of fixes
Doležal, Ondřej ; Veber, Jaromír (advisor) ; Klíma, Tomáš (referee)
The main objective of this bachelor thesis is to introduce the topic of web security as the part of development. This thesis mentions the most critical web application security risks and tools which developers may use to test such risks. Another objective of the thesis is to introduce a web application which this author co-developed and which is the subject of security testing and following implementation of fixes.
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Pure time preference theory of interest analysis
Kos, Michael ; Doležal, Ondřej (advisor) ; Štekláč, Jiří (referee)
The following thesis analyses the pure time preference theory of interest. First, the major elaborations of the theory are compared. It is concluded that the Misesian approach to time preferences involves many factual differences in contrast to that of Fetter. The second part proceeds from Murphy´s and Potužák´s neoclassical critique to argue against conclusions based on the imaginary construct of evenly rotating economy. Two arguments are made suggesting that if reached, the evenly rotating economy would not isolate the pure time preference alone in the form of market interest rate.
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