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Comparision of airlines marketing strategies on the Czech market
Presslová, Lucie ; Král, Petr (advisor) ; Máchalová, Dagmar (referee)
This thesis is divided into 5 chapters. In the fist chapter is generally described marketing of services and contemporary situation of air transport on the Czech market. Next chapters discuss the history, SWOT analysis and marketing strategies of low cost carriers, Lufthansa and ČSA. In the last, fifth chapter, is accomplished the comparison of the above-mentioned airlines according to their marketing strategies and Skytrax Research and is forshown the future development.
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Financial analysis of the company Plzeňský Prazdroj,a.s.
Kalíková, Veronika ; Strouhal, Jiří (advisor) ; Černý, Pavel (referee)
My diploma thesis deals with financial analysis of the brewing company Plzeňský Prazdroj,a.s. in the time period of 2004-2007. It is divided into two parts. In the theoretic part, I explain what does financial analysis mean, whom is it useful for and the necessary information sources. I also mention the most frequently used methods of financial analysis. The practical part provides basic information about the company, describes its products and analyses the environment in which the company is operating. Furthermore I perform financial analysis of the company. Techniques of horizontal and vertical analysis are used and I calculate the financial indicators such as profitability ratios. At the end I calculate the Economic Value Added and build the Spider graph.
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Bank instruments in international trade
Svojanovská, Eva ; Lukáš, Zdeněk (advisor) ; Kalínská, Emílie (referee)
The goal of the thesis is to evaluate effectiveness of bank instruments used in international trade to compare individual instruments as for advantages and disadvantages and to focus on their use in connection with other bank products. The thesis is divided in four main areas - risks in international trade, bank instruments, documents used in international trade and other bank products.
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The role of culture in foreign policy of Venezuela
Majdičová, Lenka ; Lehmannová, Zuzana (advisor) ; Jeníčková, Martina (referee)
This diploma thesis is dealing with the influence of culture on the foreign policy of Venezuela, showing how socio-cultural determinants are reflected in formation and ideological basis of foreign policy and its realizing on the international stage. The thesis is divided into two parts - the first part is dedicated to the characteristic of venezuelan national culture in general, based on surveys of Hofstede and Inglehart, and in particular, based on such a phenomenon as caudillism, populism and personality cult of Simon Bolívar. The second part of the thesis is handling with the political-economic development in the second half of 20th century. The emphasis is on how the politics in Venezuela which has changed profoundly with the election of Hugo Chávez is reflected in the foreign policy of Venezuela.
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Current political issues of international trade related to the development of sub-Saharan Africa
Rejtharová, Denisa ; Volenec, Otakar (advisor) ; Kochan, Jan (referee)
The thesis deals with processes that are under way on the international political scene focused on bringing about change in international trade rules. The aim is to analyze to what extent are taken into account interests and development needs of sub-Saharan Africa. Examination of links between international trade on one hand, and development and poverty alleviation on the other hand, has emerged as one of the top issues of development studies. They consider a more substantial integration of sub-Saharan Africa countries into flows of international trade as one of the forms of efficient support to the African development efforts. Actually, two key trade negotiations are taking place -- the Doha Development Agenda under the auspices of the World Trade Organisation, and the Economic Partnership Agreements negotiations between the European Union and the ACP countries. The negotiations have proven to be politically sensible and up to now have failed in reaching an agreement. The present thesis seeks, therefore, to explore the reasons for the failure.
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Problémy naplňování Lisabonské strategie v České republice
Jadrná, Anna ; Klvačová, Eva (advisor)
Diplomová práce pojednává o Lisabonské strategii, jejím vzniku, vývoji a dopadu na Českou republiku. Je zde zdůrazněn aspekt konkurenceschopnosti, co je konkurenceschopnost, jaké jsou její pilíře a jak se dá měřit. Dosahování cílů Lisabonské strategie je také sledováno a analyzováno, a to jak na úrovni Evropské unie, tak i na úrovni České republiky.
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The external debt development of the transitive countries attended to the east expansion of EU
Bokrová, Lenka ; Karpová, Eva (advisor)
The external debt is no doubt "a front burner" nowadays, not only in the group of well informed economists or politicians. And although it is regarded as a problem ascribed to the third world countries only, any national economy can bear it. Anyway, neither developed countries are exceptions, despite distinctly small attention which is given to them from the external indebtedness point of view. In my thesis, I decided to link the foreign debt problem with another frequent topic of any discussions: with the really prudent process of the European Union expansion to the East. Primarily, I will try to confute many skewed information about both of them. Or - is the foreign debt really such an uncompromising indicator of the external instability hindering any economic progress? Must thus the relatively successful transformation of the transitive economies pass off with the zero foreign indebtedness entirely?
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Creation and running of an e-course in a e-learning enviroment BeeWiser
Havel, Vojtěch ; Šedivá, Zuzana (advisor) ; Matějka, Marek (referee)
This thesis discusses the creation and running of an e-course in a e-learning environment BeeWiser by StringData s.r.o. The goal of this paper is to test individual parts of both development cycle and life cycle of an e-course in this environment and to discuss and to point at cons and pros. Finally the goal is also to evaluate the usability and competitiveness of the environment and possibly to suggest its improvements. The theoretical part of this thesis includes the introduction to the e-learning, description of its pros and cons compared to a traditional teaching methods. It also describes the requirements the user responsible for creation and supervision of such class should meet. In the hands-on part of this thesis is the BeeWiser environment itself tested and evaluated.
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Leading of a team - modern approach
Odvodyová, Dana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of my thesis is a summary of a leading of a team problems with concentration to modern approaches esp. to teambuilding activities. The thesis is devided into five captires. The first one is dedicated to particular styles of leading of the teams, the second capture is about factors of the team dynamics, particular team roles and phases of building a team. The third capture is dedicated to the teambuilding problems. I try to explain its sense, describe its particular phases and mention examples of teambuilding activities. In the fourth capture I introduce a company which deals with teambuilding, AG Vapiti, s. r. o. its services and typical clients. A depth interview with a client of AG Vapiti, s. r. o. and comparsion with a rival company a follow. The last capture of the thesis is the research on the basis of questionary about the gain of teambuilding. At the end I summarize the knowledge I gained by composing the thesis.
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