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Analysis of the declared strategy of selected breweries from the point of view of its realization
Musilová, Iveta ; Dvořák, Jiří (advisor) ; Tripes, Stanislav (referee)
Thesis of qualitative character deals with the strategy at the business level. The aim of the thesis was to compare two breweries from the point of view of the declared business strategy, the declared strategies to be ranked among the business strategies according to literary research, and to verify the actual fulfillment of the declared strategies of the selected breweries. The verification took place in terms of price level, method and level of distribution. Two breweries operating in the territory of the Czech Republic, in the Pardubice region, were selected for the survey. It was the Municipal Brewery in Polička, a.s. and the Brewery Rychtář, a.s., Hlinsko v Čechách. It was targeted at the management of breweries. Qualitative methods were used to collect data, including qualitative interviewing with the above-mentioned research sample, texts and documents, and field research supplemented by web pages. Subsequently, obtained data was analyzed, interpreted and evaluated. On the basis of the stated goal, the declared strategy of selected breweries was established. According to the literary research, Porter's generic strategies have been used as a type of strategy used in all the selected literature to incorporate the strategy of breweries. The declared strategy of breweries was tended to a differentiation strategy aimed at a wide range of customers. Subsequently, the real fulfillment of the declared business strategy of each brewery was verified. It was found that the declared strategy was largely in agreement with its fulfillment, for both selected breweries. There were no significant differences for each brewery. The benefit of this work was mainly focused on the management of selected breweries, who did not think about their strategies in this way.
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The e-Government in the Slovakia at the beginning of the 21-th century
Kozoň, Martin ; Přibil, Jiří (advisor) ; Novák, Michal (referee)
Bachelor thesis The e-Government in the Slovakia at the beginning of the 21-th cen-tury is dealing with the history of the e-Government and progressive development of it in the Slovak republic. It also seems to be description of the actual state of things and the pre-planned activities for the next period. As well it is looking on the e-Government in the Estonia and in the Great Britain as the most advanced countries of this region and to detail it is angaged in the e-Government of the Czech republic. The practical part is focused on the testing of the e- Government functionality by the real online sending of author´s tax declaration, where he is describing all the steps, which he had to do.
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The purchasing behavior of customers of consumer cooperative COOP Hlinsko
Obolecká, Anna ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis focuses on the purchasing behavior of costomers in the retail chain COOP Hlinsko. The thesis is divided into three parts - first chapter is theoretical and the second and the third are practical. The theoretical part deals with these terms: purchasing behaviour, approaches to consumer behaviour, purchasing decision process and its parts. The next part of this chapter covers marketing research and methods, which are used during this research. Second chapter aims at retail chain COOP, consumer cooperative COOP Hlinsko, private labels typical for COOP, extra services provided at the store and then it characterises researched store COOP Diskont. Practical part evaluates and interprets results of survey, which took place at mentioned store. In this chapter characteristic features of customers of the selected store and other key aspects relevant to the seller are being evaluated. These aspects are being represented for example by reason for purchase, money spent, participation in loyalty programs and customers' views on the services offered.
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Financial benchmarking
Pechková, Barbora ; Neumaierová, Inka (advisor) ; Janov, Jozef (referee)
This bachelor thesis aims at evaluating the performance of SPORTISIMO s. r. o. company in the time period from 2010 to 2015. The method of benchmarking diagnostic system of financial indicators INFA will be used. The values of the monitored enterprise will be first compared with industry average of group CZ NACE 47 Retail, except for motor vehicles and also with the best enterprises in this sector. In the second part, the enterprise will be compared with direct competition, namely with A3 SPORT, s. r. o., HUDYsport, a. s. and Intersport ČR, s. r. o. When interpreting outputs from a benchmarking system, structural and trend analysis will also be used. In conclusion, an assessment will be made of the company's past performance, an assessment of its position among the competitors as well as recommendations for future development.
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Data warehouse based on IBM technologies and its possibilities
Snítil, Jiří ; Pour, Jan (advisor) ; Novotný, Ota (referee)
This diploma thesis deals with the analysis of advanced data warehouse concepts where three advanced data warehouse concepts are analysed and their selection is justified. The first selected advanced data warehouse concept is a method of capturing data changes from sources system Change Data Capture (CDC). The second concept is the historization of captured data into historical data collection. The third concept is the application of analytical functions directly within data warehouse technology. A new testing environment has been created to analyse these concepts where the main database system Netezza available in IBM PureData System for Analytics, powered by Netezza technology (PDA), is utilised. This testing environment allowed all selected advanced data warehouse concepts to be reviewed. An impact of the application of these advanced data warehouse concepts has been analysed based on results from the testing environment and practical insights, particularly regarding potential advances. In the testing environment it was verified that all analysed advanced data warehouse concepts are applicable in a data warehouse. In the first advanced data warehouse concept was chosen LiveAudit mapping as appropriate for further data processing, when with this mapping it is possible to unambiguously determine the state of data in a source system at any point in the past. The second advanced data warehouse concept established that data acquired from LiveAudit mapping is possible to effectively process into historical data collection. Based on these findings, there was proposed generic solution of processing data from source systems. In the third advanced data warehouse concept was also proved, that it is possible to work in native analytic environment RGui and move the computation itself into data, which is located in the data warehouse, without the necessity of migration of these data. Further, it is possible to develop and use a new analytic function written in C++ language directly into the technology of the data warehouse.
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Analysis of Czech mortgage market in comparison to German mortgage market
Sudová, Kateřina ; Bič, Josef (advisor) ; Jedlinský, Jakub (referee)
This bachelor thesis is focused on analysis and comparison of Czech and German mortgage market in the context of its development and current trends. The first part of the thesis describes a mortgage loan in general, but it also defines how the mortgage market works and basic terms. The second part is focused on development of mortgage markets in both countries over the last 20 years, but also compares their housing markets. The last part of the thesis deals with current trends, but also with changes and predictions of possible future development.
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Comparison of Self-Service Business Intelligence tools
Blaha, Ondřej ; Maryška, Miloš (advisor) ; Sládek, Pavel (referee)
The objective of my diploma thesis is an analysis and comparison of commercial Self-Service Business Intelligence tools. Publication compares Microsoft Power BI and Tableau software tools. In the first theoretical chapter, which includes overview of publications related to main topic, I explain the Business Intelligence and its architecture in currently used approaches: standard, In-memory and Self-Service. The chapter also explains the pros and cons of changing the current IT environment to Self-Service BI model and the related roles. The analytical chapter covers definition of suitable parameters, which are used for compari-son of chosen tools by multicriterial analysis of different approaches. Parameters and met-rics are grouped by several layers following the BI architecture concept. These layers are data, transformation, presentation, publishing and comunity layer. To set the criteria weig-hts, the Fuller method is used and the results are achieved by weighted sum of acquired values. The main benefit of diploma thesis is a comparison of chosen Self-Service BI tools and their analysis by various criteria. Reader should get the complex picture of Business Intelli-gence topic and will be able to choose the right tool for his needs and be familiar with its pros and cons.
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The Youth Unemployment in the European Union with Focus on the Czech Republic
Průchová, Michaela ; Bič, Josef (advisor) ; Procházková Ilinitchi, Cristina (referee)
The thesis is focused on the issue of youth unemployment in the European Union, with the greatest emphasis on the Czech Republic. The main objective of my thesis is to evaluate and recommend suitable practices that would contribute to cut down the youth unemployment rate in the Czech Republic. The most important methods I used in my thesis are scientific description and induction. I have also used a lot of statistical data that is tied to both the Czech and the European labour market. The bachelor thesis is divided into three chapters, the first of which is devoted to the introduction of the issue and specifics of the groups of people endangered with unemployment. The second chapter deals with the unemployment of young people in the European Union, the causes and effects of unemployment and development in the Member States. The last chapter focuses primarily on the unemployment among young people in the Czech Republic, its development and practices against unemployment. In conclusion, I evaluate that the practices implemented by both the European Union and the Czech Republic have a positive impact on the situation of young people on the labour market in the Czech Republic. However, it is not possible to say with certainty which practices are the most beneficial, since it also depends on external influences and the overall state of the economy. Overall, however, I have evaluated as beneficial those practices that contribute to the development of young people personalities, skills and their potentials. This can be achieved mainly through training courses, counselling, and providing of internships and professional practices. As a recommendation to the future, I am suggesting to keep deepening the current efforts to support groups of people who are disadvantaged on the labour market, while focusing particularly on education, work experience and skills improvement.
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Current status and challenges of the German economy
Ledinská, Monika ; Bič, Josef (advisor) ; Straková, Eliška (referee)
The main aim of this theses is to show possible economic challenges for the German economy. Another aim is to evaluate the individual economic indicators with an impact to possible future developments, to point out to the current political situation in the world and its influence on the economic situation of Germany. It should be with accordance to the historical development of the German economy since World War II.
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Financial benchmarking
Havelková, Tereza ; Neumaierová, Inka (advisor) ; Malá, Alena (referee)
This bachelor thesis is focused on financial benchmarking of KBJ VELKOOBCHODY s.r.o. The aim of this study is to evaluate the financial situation of the company and to compare the results within the same field and with the best companies in this branch as well as direct competitors. The purpose is to gain an overview of the financial health of the company and also the relevation of strengths and weaknesses through Benchmarking diagnostic system of financial indicators INFA. The theoretical part is focused on financial analysis, used for financial benchmarking, description of the methods and practices of financial benchmarking. The previously described practical part shows how these methods are applied to a particular company. The final section of this study is about evaluation of achieved results and it recommends strategic business decisions.
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