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Analýza nabídky služeb cestovního ruchu v dané oblasti
MARTÍNKOVÁ, Lucie
This thesis is focused on the analysis of the range of services in the Lipno nad Vltavou area. The thesis is divided into two parts theoretical and application. The theoretical part contains basic technical terms from the field of tourism, which are important for understanding the purpose of the thesis. The application part begins with a chapter that analyzes and characterizes the area, including its range of tourism services. It follows from this chapter that Lipno nad Vltavou has the greatest potential in terms of natural conditions and that the offer of accommodation and catering services, including the offer of leisure activities, is sufficient. A questionnaire survey was used to analyze trends and customer preferences, using which missing products and services were found near the Korzo Lipno resort. The guided interview led to a deepening of the intention of the Korzo Lipno project and confirmation of the possibility of introducing the identified missing services from the questionnaire survey. At the end of the thesis, the thesis is based on the results of research and suggests the possibility of introducing services in a newly developing project, including their marketing and sales support.
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Analysis of wellness service in chosen spa facility
DAŇOVÁ, Veronika
History of Bechyně Spa falls in 18 centures where were found out mineral wells. Since 1992 the spa has performed as unnational health facilies. Main natural medicinal source of Bechyně Spa is moor, inported from nearest Komarov marshland. The ilnesses like rheumatoid arthritis, Bechter disease, koxarthozis and other arthritis, metabolic disease with handicap of knees, syndroms of sinews and muscles, preoperative and postoperative condition, osteoporosis and others. The offer of wellness services is created by 11 packages put together from different procedures and basic services of turism in Spa Bechyně . The target of thesis is analyse of services which Bechyně Spa offer. On the basis there are deficiencies defined. For defining deficiences was realized legwork, interviews and was studied professional literature. In the end of this work are suggest actions for higher standard of wellness services in Bechyně Spa. Also the package was suggested.
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Vnímání jednotlivých faktorů kvality služeb v cestovním ruchu v Kazachstánu
Yeralina, Diana
Yeralina D. Perception of the individual factors of quality in tourism industry of Kazakhstan. Bachelor’s thesis. Brno, Mendel University 2019. This thesis is focused on the quality of the tourism services and its importance for the Kazakh tourists when choosing a tourist destination. The aim of the thesis is to identify individual factors and discover which of them influence the evaluation of the tourist destination by a customer. The literary research describes tourism industry, defines tourism services and its quality. The practical part surveys a current state of the tourism industry in Kazakhstan includes a questionnaire survey and compares the results of the author’s research and experts’ research. Recommendations for providers of the tourism services are suggested based on the result of the primary research. Formula clause:Čestné prohlášení Prohlašuji, že jsem tuto práci: Vnímání jednotlivých faktorů kvality služeb v cestovním ruchu v Kazachstánu vypracoval/a samostatně a veškeré použité prameny a informace jsou uvedeny v seznamu použité literatury. Souhlasím, aby moje práce byla zveřejněna v souladu s § 47b zákona č. 111/1998 Sb., o vysokých školách ve znění pozdějších předpisů, a v souladu s platnou Směrnicí o zveřejňování vysokoškolských závěreč-ných prací. Jsem si vědom/a, že se na moji práci vztahuje zákon č. 121/2000 Sb., autor-ský zákon, a že Mendelova univerzita v Brně má právo na uzavření licenční smlouvy a užití této práce jako školního díla podle § 60 odst. 1 Autorského zákona. Dále se zavazuji, že před sepsáním licenční smlouvy o využití díla jinou osobou (subjektem) si vyžádám písemné stanovisko univerzity o tom, že před-mětná licenční smlouva není v rozporu s oprávněnými zájmy univerzity, a zavazuji se uhradit případný příspěvek na úhradu nákladů spojených se vznikem díla, a to až do jejich skutečné výše. V Brně dne 17. května 2019
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Vnímání jednotlivých faktorů kvality služeb v cestovním ruchu ukrajinskými turisty
Samsonova, Kateryna
Abstract Samsonova, K. The factors of service quality in tourism perceived by Ukrainian demand. Bachelor thesis. Brno: Mendel University in Brno, 2018. The theme of this thesis is the quality of tourism services and their significance for Ukrainian people when choosing a tourist destination. The aim of the thesis is to identify the individual factors and to determine which of them are most influential on the evaluation of the tourist destination by the customer. Literary research describes tourism, defines tourism services and their quality. The practical part contains the current state of tourism in Ukraine, questionnaire survey and comparison of the results of own research with expert research. Based on the results of the primary research, recommendations proposed for tourist service providers.
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The Chosen Destination Question on the Tourist Industry Market in the Czech Republic - Sevilla
Žídková, Denisa ; Navrátilová, Miroslava (advisor) ; Hricová, Daniela (referee)
The subject of the thesis is an analysis of the selected tourism destination, in this case the city of Seville on the Czech market. The first part deals with theoretical approaches concerning the issue. Furthermore, a brief characteristics of the territory in several respects are described. The following chapters deals with the research itself. Within the tourism destination there are discussed various specific factors which are creating a significant influence.In the following chapter the behavior and preferences of tourists are analyzed based on the survey. The survey of the market of the Czech Republic is made following the replies of the respondents. Offers from various travel agencies are summarized at the end of this work. The result is an evaluation of the status of the selected destination on the Czech market, and the proposal of possible recommendations for tourism businesses which are operating in the given destination.
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Tourism in central region of Czech Republic and Prague
Ligay, Yelena ; Grosz, Jan (advisor) ; Svobodová, Jitka (referee)
The BA thesis focuses on analyzing the inbound tourism in the Central Bohemian Region and Prague. The theoretical section presents a general characteristic of tourism, basic concepts of tourism, its forms, types, and services. The practical section analyzes data using mathematic-statistic methods. Firstly, an analysis is made of the turnout in collective accommodation facilities from 2005 to 2015 in terms of foreign and domestic guests, as well as the total number of cantoned in the two regions. Concerning the number of tourists who visited collective accommodation facilities, a future estimate for 2016 is examined. Further analyzed is the development in the number of accommodation facilities in the Central Bohemian Region and Prague. Subsequently, the turnout in accommodation facilities based on nationality is provided.
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Evaluation of the quality of provided tourism services in selected locality
JENÍKOVÁ, Barbora
The diploma thesis provides comprehensive insight into the individual types of services of tourism. The main goal is evaluation of the quality of provided tourism services in the selected locality Hluboka nad Vltavou. In the theoretical part the concept associated with areas of tourism, services, marketing mix, quality and instruments of strategic marketing environment. In the practical part it was made detailed analysis of accommodation services, catering services, cultural services, sports services, sport and relaxation services and complementary services. In the practical part are also evaluated results of a research, which main aim was find out the satisfaction of tourism participant with a quality, level and range of tourism services, which are provided in the locality. The visitor's opinion on opportunities of cultural and sport activities is also very important. Attention was focused on the local and foreign participants of tourism in this direction. Based on the gained information and results of marketing research, the last section contains appropriate suggestions.
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Product innovation in rail services in the tourism Jindřichův Hradec
KŇOURKOVÁ, Petra
The main purpose of this Bachelor thesis is to evaluate the services offered by the company Jindřichův Hradec local railways (JHMD) in the field of tourist industry. At the same time the thesis suggests measures that would lead to enhancement of these services, which would be favourable both for the passengers and the company. Professional literature were used as materials to develop the theoretical part. The practical part involves introduction of the JHMD company, situational analysis and SWOT analysis, to whose construction internal materials acquired from JHMD were used.
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Factors Affecting a Visitors´ Satisfaction in South Bohemia (The Region of Český Krumlov)
VALTROVÁ, Barbora
The main goal of this thesis was to identify factors influencing the satisfaction of tourists visiting the region of Český Krumlov and evaluating the conformity of the visitors' expectations and the reality. Main focus of the research was to clarify how visitors view the quantity and quality of primary and secondary offer of the destination. Based on the results of the quantitative research were made suggestions that could contribute to increasing tourists' satisfaction.
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