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Consumer Decision Making under Risks
Kmínek, František ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
The subject of thesis is to create analyze of the decision-making process of consumers in terms of risk. Readers provide information on ways to eliminate the risk and about which groups of people are seeking risk and how to behave with them. The work include proposals for best practice in selecting insurance and study which focus on players of gambling games.
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Rozhodování spotřebitele na trhu udržitelné módy
Řehůřková, Monika
Řehůřková, M. Consumer decision-making in the sustainable fashion market. Bachelor thesis. Brno: Mendel University, 2023. The bachelor`s thesis deals with consumer decision-making in the sustainable fashion market. The goal was to map consumer behaviour and factors that influence an individual's decision-making when purchasing fashion goods. The paper contains theoretical starting points including issues of consumer behaviour, sustainability and marketing communication. The evaluation was carried out on the basis of a questionnaire survey of 105 respondents, on the basis of which a communication strategy was proposed for a new fashion brand of sustainable fashion.
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Vplyv vône na dopyt po občerstvení v Slovenskom národnom divadle
Letašiová, Lucia
Letašiová, L. The influence of smell on demand for refreshments in The Slovak National Theatre. Bachelor thesis. Brno: Mendel University, 2017. In this thesis the influence of smell is examined using a sensory marketing in the attempt to sway the consumers' decision making in relation to choosing the refreshments in this cultural environment. The goal is also to identify other factors apart from the sense of smell that can be influential for the visitor in buying and to create a recommendation leading into higher sales and profit based on identified information. The research was held during two performances, when the visitors to The Slovak National Theatre were exposed to the influence of the scent and the purchase of selected refreshments was tracked. The outcome values were then compared to values gained during normal duty without the scent influence and analysed. The sale was increased in two out of three tracked items, a coffee and a strudel to be exact. Other factors that could have possibly influenced the outcome are mostly the limited time for sales or other scents indoors, as more of the people stated.
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Vplyv vône ako nástroja zmyslového marketingu na rozhodovanie spotrebiteľa
Letašiová, Lucia
In this master’s thesis, the effect of smell as a tool of sensory marketing on consumer decision making is examined. The aim of the thesis is to describe the functioning of smell in a consumer decision making context and based on gathered data suggest possible recommendations applicable for selected culinary establishments that would serve to meet the needs of consumers as well as operators of these establishments. The case is demonstrated on an empirical study carried out in the Slovak National Theatre, whereby visitors were exposed to purposefully released smells over the period of two weeks. Consumer behaviour and revenues attributable to three selected items were observed over the studied timeframe. The collected data was subsequently compared to that of a counterfactual period in which no smells were being released. A statistically significant difference was observed in the sales of all three items examined, whereby the revenues stemming from coffee and strudel saw an increase, while the revenue from savoury pastry saw a decline. At the same time, it is necessary to identify potential factors that may have skewed the obtained data. Visitors have in their consumption process felt restricted primarily by a time constraint, which is necessary to take into account for long-term application of smell as a tool of sensory marketing, as well as for future research purposes.
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Cunsumer behavior of Neoluxor customers in charity support point of view
Bíbová, Barbora ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The main goal of the thesis is to learn the dominant factors of consumers behaviour of Neoluxor customers and the influence of institution support in their determination processes. The starting point for customer decisions is the attitude towards the nonprofit sector in general. The theoretical part describes the characteristics of the fundamental activities and terms which are used further in the practical part. The crossing of profit and nonprofit sector in the thesis requires to differentiate understanding of marketing in individual points of view. Corporal responsibility becomes an influencing factor in the strategy of both profit (Neoluxor) and nonprofit organizations (TERIBEAR, Konto Bariéry, ADRA). The practical part selects useful information of secondary research and also, with the results of the questionare, it makes the image of the dominating features of decision making of present and potential customers. The thesis is concluded by the evaluation of results of the research and recommends a more effective cooperation of institutions with the market using Neoluxor network.
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Consumer Decision Making under Risks
Kmínek, František ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
The subject of thesis is to create analyze of the decision-making process of consumers in terms of risk. Readers provide information on ways to eliminate the risk and about which groups of people are seeking risk and how to behave with them. The work include proposals for best practice in selecting insurance and study which focus on players of gambling games.
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Factors influencing the choice of e-shop in the shopping process
Lovas, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.
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