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Marketing Mix of Massage Studio Radka
Jureková, Michaela ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
Thesis: "Marketing mix for a massage studio, Radka" is based on an analysis of the current state of marketing communications propose suitable solutions to achieve the desired state and retain existing clients, increase the number of new clients and increase profits in its business in the field of massage and beauty treatments. The theoretical part explains the basic concepts of marketing mix. The analytical part focuses on the current state of marketing communications massage studio Radka. The last part will be given to proposals for solutions which will serve to better achieve the objective.
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Marketing Mix of Massage Studio Radka
Jureková, Michaela ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
Thesis: "Marketing mix for a massage studio, Radka" is based on an analysis of the current state of marketing communications propose suitable solutions to achieve the desired state and retain existing clients, increase the number of new clients and increase profits in its business in the field of massage and beauty treatments. The theoretical part explains the basic concepts of marketing mix. The analytical part focuses on the current state of marketing communications massage studio Radka. The last part will be given to proposals for solutions which will serve to better achieve the objective.
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ANALYSIS MARKETING MIX OF SELECTED COMPANY
HRŮZA, Václav
The main aim of this dissertation was an analysis of the marketing mix of choisen copany, which produces the kilns and machines for ceramic, glass and metal. The first part of the dissertation contains the theoretical information about marketing mix, like an using and specification of the 4 Ps describing the strategic position of a product in the marketplace. We describe the tools of marketing mix, that means the price, its properties, value and pricing strategies, the product, its diversification an object and a service, classification and account of product, place, it is often referred to as the distribution channel, and promotion, there are describing many media of advertising, public relations, word of mouth and point of sale. The second part of this dissertation contains information about the company and information about the research conducted by this company. There are information about product lines and product types of company, its cost, confrontation of prices of competiton. An analysis of methods for determination the prices. The detailed describe of distribution channels. And finally we descibe the media, which the company use to promotion.
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