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Company Logo Transformation Using 3D Motion Graphics
Zunka, Ondřej ; Mráček, Pavel (referee) ; Kříž, Jiří (advisor)
The content of this document is to make reconstruction of company logo to threedimensional visualization and it's following creating of two short propagation videos. Whole thesis is divided into two main parts - theoretical and practical. In first part I will familiarize readers with theoretical basis needed for understanding of a practical part. In practical part I will present process of treatment animation mentioned above.
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Company Logo Transformation Using 3D Motion Graphics
Zunka, Ondřej ; Mráček, Pavel (referee) ; Kříž, Jiří (advisor)
The content of this document is to make reconstruction of company logo to threedimensional visualization and it's following creating of two short propagation videos. Whole thesis is divided into two main parts - theoretical and practical. In first part I will familiarize readers with theoretical basis needed for understanding of a practical part. In practical part I will present process of treatment animation mentioned above.
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Motion Design in the communication of TV stations
Menda, Jakub ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The aim of the thesis is to analyse different ways of motion design utilization in communication of TV stations and to describe particularities of designing their corporate identities. The theoretical part outlines the topic of corporate identity and communication by means of mass media. The main focus is on the term of motion design mainly in connection with communication of TV stations. The practical part analyses attitudes and complete processes of TV station identity development at three particular cases: Prima Cool, ČT Art and O2 Sport. The central theme is the workflow of creative studios which is given in context of the TV station development, it's branding and communication. The practical part is based upon consultations with authors of the corporate identities. Subsequently, the findings are compared and evaluated in the conclusion.
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Creation of automated templates in marketing communications using After Effects
Szelesová, Anita ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The thesis deals with the function of motion graphics in marketing communications of companies. It describes the principles of the After Effects software as a tool for creating motion graphics. The practical part deals with the analysis of the options of production automation in After Effects. It compares production procedures with various degrees of automation. It describes the creation of an automated template for a set of promotional videos. In the conclusion it presents the results of the comparison of various production procedures for a set of promotional videos according to the degree of automation.
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