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Proposal to improve the marketing mix of the company
Dubský, Martin ; Milichovský, František (referee) ; Havíř, David (advisor)
This bachelor´s thesis deals with proposal to improve the company´s marketing mix, specifically the Hotel Červenohorské sedlo. In the theoretical part, the terms marketing mix, marketing, marketing environment, SWOT analysis and Porter´s analysis are clarified. In the analytical part, the hotel itself is described, and analyzes of the marketing environment in which hotel is located are also carried out. Furthermore, SWOT analzes and Porter´s analysis are performer. The outputs from these analyzes subsequently from proposal for improvement.
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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Proposal for Marketing Mix Changes of Selected Hotel
Šimíčková, Anna ; Zejda, Vladimír (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.
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Proposal for Marketing Mix Changes of Selected Hotel
Šimíčková, Anna ; Zejda, Vladimír (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the analysis of the current situation of the selected hotel and it determines proposals for marketing mix changes based on analysis. When processing an overall analysis of the company on the basis of theoretical knowledge. The basis for drawing up its own proposals for changes in the marketing mix is the knowledge gained from the underlying analyses.
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Company Communication Strategy
Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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