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Consumer engagement in business practice
KECLÍKOVÁ, Klára
This thesis deals with the topic of customer engagement in business practice. There are two main parts of the thesis - theoretical and practical part. The theoretical part is focused on the description and presentation of all information related to the issue of customer engagement in business practice from relevant professional publications, articles or Internet sources. The practical part focused on qualitative and quantitative research. First, a content analysis of current engagement tools was conducted, from already available sources. Subsequently, quantitative research was carried out, through a questionnaire survey in which 201 questionnaires were collected. It also included qualitative research, in the form of individual semi-structured interviews. The data collected was then used for more detailed analysis. Based on the analysis of the current status, trends, preferences, findings and insights, additional customer engagement tools were developed and proposed to the business to lead to higher customer engagement.
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Athletic stadium
Prkna, Jan ; Sláma, Ludvík (referee) ; Mohelníková, Jitka (advisor)
Civil two floors building serving as a base for athletes with further use for offices, cafe-bar, a fitness center and billiards club. The building is being designed in Jihlava in the area of football pitches with athletic oval. The building is situated near the cinema, children's playground and the Zoological Garden in Jihlava. Built-up land area is 2006 m2. The maximum capacity of the building is 418 persons and 430 capacity of grandstands. The building is constructed of ceramic bricks Porotherm. The roof construction is made of wooden trusses with a slope of three degrees. The draft of the object emphasizes the building layout, fire safety and energy savings.
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Business plan for the establishment of fitness center
Johanidesová, Šárka ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Business plan for the establishment of fitness club Objectives: The main aim of this thesis is to develop a business plan of the newly emerging fitness centre in downtown of Prague and to verify the feasibility of the project. Methods: The first part explains important terms, structure and principles necessary on this issue by using the method of synthesis. In the second part methods of financial analysis and scoring model for analysing competition are used. Results: Business plan for establishing a new fitness club in central Prague showed that the club has the potential to thrive in the market. All analysis results are displayed using tables. In comparison with competitors it offers comparable products at similar or better prices. It offers to customers a large space filled with quality training opportunities, as well as relaxation. Keywords: Business plan, fitness club, business, financial plan, marketing, management
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The Competition among major fitness clubs in region Prague
Hercík, Petr ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: The Competition among major fitness clubs in region Prague Goals: The objective of the thesis is to analyze and compare clientele of Prague's major fitness clubs and to acquire proper data to characterize the customer base in Prague. Results from this research will lead to characterization of competitiveness in the field and recommendations will be proposed to clubs. Methods: The research was completed by both quantitative and qualitative methods. Data were required by questionnaire given to current customers of chosen clubs and by interviews with sales managers from those clubs. Results: Results confirmed assumption about intense competition on the market with providers of fitness services in fitness clubs. The importance of the right targeting was shown as well as the relevancy of the location of the club, because clubs have a tendency to contact potential customers who live or work in an area nearby a club. Keywords: Fitness club, fitness center, customer, membership, CRM, competition
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Athletic stadium
Prkna, Jan ; Sláma, Ludvík (referee) ; Mohelníková, Jitka (advisor)
Civil two floors building serving as a base for athletes with further use for offices, cafe-bar, a fitness center and billiards club. The building is being designed in Jihlava in the area of football pitches with athletic oval. The building is situated near the cinema, children's playground and the Zoological Garden in Jihlava. Built-up land area is 2006 m2. The maximum capacity of the building is 418 persons and 430 capacity of grandstands. The building is constructed of ceramic bricks Porotherm. The roof construction is made of wooden trusses with a slope of three degrees. The draft of the object emphasizes the building layout, fire safety and energy savings.
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Holmes Place Karlín members club's clients analysis
Mihalusová, Romana ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The bachelor thesis deals with Holmes Place Karlín members club's clients profile. The goal is to analyse the members of the club and find the profile of the typical client of the club. The thesis is divided into two parts, theoretical and practical. In the theoretical part, key words linked with the thesis are defined, such as marketing, market segmentation or motivation. The practical part gives information about fitness clubs' world and Czech market and introduces the analysed club Holmes Place Karlín. The last chapters include original field survey and introduce the acquired results.
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