|
|
Proposal for Brand Development in the Context of Internationalization
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Tato diplomová práce se zaměřuje na mezinárdoní expanzi již existující značky oblečení Pastel Hood, která si klade za cíl dodávat výrobky vysoké kvality s unikátním designem. Majitelé této značky se rozhodli rozšířit svůj obchod do zahraničí a Maďarsko bylo vybráno jako destinace pro tuto expanzi. Cílem této práce je vytvořit vhodný návrh na základě zvoleného teoretického rámce, jak přeformovat značku takovým způsobem, aby bylo možné úspěšně expandovat na tento trh. Tento cíl byl dosažen použitím několika analytických modelů k studiu celkového obchodního prostředí, stávající konkurence, zákazníků a názoru místních odborníků na téma expanze. Výsledkem je návrh ideálního stavu značky Pastel Hood pro zajištění maximální kompatibility a pro úspěch na maďarském trhu.
|
|
| |
|
|
Evaluation of the currency of source information for CITES organisms on the Species+ web platform
KORCH, Martin
The aim of the work was to assess the existence and timeliness of CITES standard references for CITES animals on the Species+ web platform. Among the most neglected groups in Invertebrata were Mollusca, Arthropoda and Echinodermata, where 30 references (14%) were missing from the total number of species included. As for the Vertebrata, it was the group of Elasmobranchii and Reptilia where 276 references (20%) were missing from the total number of species included. Most of the available references were published more than 10 years ago. The number of unique references was much higher in Vertebrata than in Invertebrata. The most recent references are currently for Cnidaria, Echinodermata, fishes (Actinopteri, Dipneusti and Coelacanthi), Elasmobranchii and Amphibia and, in general, species included in Appendix II.
|
|
|
The Role of Incoterms 2020 in the Current Practice of Czech Export Companies
BERKOVÁ, Vanessa
The diploma thesis deals with the set of international rules Incoterms 2020, which are the most used business practices in international trade regulating the rights and obligations of sellers and buyers. The main aim of the work is to evaluate their use and implementation in the current practice of Czech export companies from the engineering industry. The specific goal is to find out whether Czech export companies use Incoterms delivery clauses and what specific clauses they apply in international trade. An equally important goal is the identification of problematic points that clauses bring. The theoretical part describes international trade, trade policy instruments, risks, transport and insurance in international trade, export and mainly Incoterms. The practical part consists of a description of the Czech engineering industry and an evaluation of the questionnaire survey. The questionnaire consisted of 19 questions, and it was completed by 265 respondents out of a total of 2 200 addressed companies. The questionnaire was distributed to the representatives of selected companies through e-mail communication. The result of processing the questionnaire survey was the interpretation of individual questions and their mutual comparison. Then the established hypotheses were evaluated. The research results indicate that Incoterms are widespread and important in the practice of Czech export companies focusing on engineering. The most used delivery clause is EXW (Ex Works). However, to achieve effective use of Incoterms, it is important to ensure the correct interpretation of delivery clauses, their application and clear communication between business partners.
|
|
|
Foreign Business Activities of Company
Doležel, Vladimír ; Polednik, Franciszek (referee) ; Koleňák, Jiří (advisor)
This Master’s thesis has been elaborated on the basis of a real issue, which a company, which decided to procure it’s full time presence in the Austria’s market, is facing. The analysis of the present state, which proved the rationality of the decision, is followed by a theoretical fundament of this thesis, that lays the foundations of the specific proposal leading to reach the aim given by the company. The theoretical part of the thesis deals with the core of the international trade and its brief history. The thesis is further focused on the areas of the international trade important for solving the given issue. The main areas are as follows: international trade legal regime, law of international trade, risks in the international trade, ways of penetration into a foreign market. Based on the knowledge attained in the theoretical part of this thesis, while applying them, I have come to the conclusion, that it would be best for the company to establish a branch office in the Austria. The conclusion is followed by a factual proposal of progress supplemented by a calculation of costs of establishing the branch office and calculation of operating costs for the first year. I am also proposing a strategy for legal relationships being concluded by a branch office and marketing strategy for the first year.
|
|
|
Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
|
|
|
Development of Business Activities for Company REMBERRY s.r.o.
Malina, Radek ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities for company REMBERRY s.r.o. It focuses on expansion to the Swedish market. This company is in the field of fasteners and custom production for B2B clients. Based on the theoretical part, which, the analysis of the current state is processed. This includes assessing the external and internal environment. The last part is states a proposal for a valid solution to handle the situation successfully.
|
|
|
Development of Business Activities for ELEKTROSVIT SVATOBOŘICE, a. s.
Matvijenko, Artem ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.
|
|
|
Risk Assessment of Trading in Enjoy Trade Ltd. Company on International Markets
Dolníček, Daniel ; Duda, Stanislav (referee) ; Šimberová, Iveta (advisor)
DOLNÍČEK, D. Risk assessment of trading in Enjoy Trade Ltd. company on international market. Diploma thesis. Brno: 2016. This Diploma thesis deals with the analysis of risks and benefits that may occur when trading in selected international markets. The aim of this thesis is to suggest appropriate measures to eliminate risks. In the theoretical part, problem of international trade is defined and important concepts of the risk management are explained. The practical part analysis the internal and external environment of the company and its market position compared to the competition. Furthermore, the situation on the market is evaluated in economic, political, legal and cultural perspective. Various economic and risk-management methods are beeing used for the evaluation. Based on the results of analysis the markets are ranked from the most suitable to the least suitable for international trade.
|
|
| |
guest ::
