|
|
The Proposal for the Development of a Startup Company in the Field of Online sales of Fashionable Clothes
Jaroš, Stanislav ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
The diploma thesis focuses on the elaboration of a development proposal for a small start-up that operates in the fashion industry. The theoretical part describes the issues of development and growth of the company by grasping the principles of strategic management and selected analytical methods in the field. The analytical part contains the identification and evaluation of key factors for the subsequent selection of a suitable variant of the business strategy for further revenue growth. The design part elaborates the chosen variant of the business strategy, including its implementation and risk assessment
|
|
|
International Marketing Mix of Selected Company Entering Foreign Market
Sadloňová, Lujza ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.
|
|
|
The Proposal for the Development of a Startup Company in the Field of Online sales of Fashionable Clothes
Jaroš, Stanislav ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
The diploma thesis focuses on the elaboration of a development proposal for a small start-up that operates in the fashion industry. The theoretical part describes the issues of development and growth of the company by grasping the principles of strategic management and selected analytical methods in the field. The analytical part contains the identification and evaluation of key factors for the subsequent selection of a suitable variant of the business strategy for further revenue growth. The design part elaborates the chosen variant of the business strategy, including its implementation and risk assessment
|
|
|
IPO underpricing and sentiment of investors
Scheerová, Lucie ; Dědek, Oldřich (advisor) ; Lupusor, Adrian (referee)
The thesis investigates investor sentiment, proxied by grey market prices, being a common source for IPO underpricing, long-term underperformance of IPOs, and cycles in IPO volume. The paper contributes to the field of research by an updated German dataset from 2000 to 2010, and by investigating all main IPO market anomalies together with their common trigger. The results show evidence of a positive relationship between the investor sentiment and IPO underpricing, indicating the investor sentiment being an explanation for it. Moreover, the study shows investor sentiment being positively linked to offer prices - an evidence of issuers exploiting that sentiment. However, the long-term underperformance relative to the aftermarket price of IPOs from high underpricing periods - another evidence of investor sentiment being a source for IPO underpricing - has not been confirmed. Other hypotheses have also not been verified. They include higher IPO volume following high underpricing periods and long-term underperformance relative to the offer price of IPOs from high underpricing periods. Both these hypotheses would represent another confirmation of firms exploiting the investor sentiment. The statistically significant results are consistent with other papers. The insignificance might have been caused by the method...
|
|
|
International Marketing Mix of Selected Company Entering Foreign Market
Sadloňová, Lujza ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.
|
|
|
Proposed International Marketing Strategy of Svorto.cz s.r.o. company for the German market
Mertlová, Jana ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The aim of this thesis is to devise an international marketing strategy for the Svorto.cz s.r.o. company on the German market that should help the firm with promotion abroad. The analysis used include the analysis of competition, customers, external environment (i.e. political and legal, economic, socio-cultural and technological environment) and SWOT, all focused on the German market. The results of this analysis clearly indicate that the German market is highly competitive and saturated, nevertheless the company can try to break into the market through wholesale with medical aids. The company does not need to adapt its product for the German market and should deliver them under the distributor's brand with low price, especially during the promotional phase, and also continue with the participation in international trade fairs. The conclusions made based on the analysis should help the company to further define its approach to the entry and promotion of its products in Germany, considering the company itself has never carried out any survey of the German market before.
|
|
|
The Position of TOKOZ Company in the European Market of Locks
Chládková, Barbora ; Müller, Štěpán (advisor) ; Valoušková, Michaela (referee)
The aim of this thesis is to evaluate the current position of company TOKOZ in the german and british market and summarise, which of both markets is more suitable for strenghtening the company's position in it. For comparison of the perspective of both markets were used PEST and SWOT analysis, description of the evolution of the company's current export activities in western Europe and characteristics of the market of safety products (locks and hinges) in analysed terirories. After the comparison of all the aspects was decided that more perspective market is the british market.
|
|
|
IPO underpricing and sentiment of investors
Scheerová, Lucie ; Dědek, Oldřich (advisor) ; Lupusor, Adrian (referee)
The thesis investigates investor sentiment, proxied by grey market prices, being a common source for IPO underpricing, long-term underperformance of IPOs, and cycles in IPO volume. The paper contributes to the field of research by an updated German dataset from 2000 to 2010, and by investigating all main IPO market anomalies together with their common trigger. The results show evidence of a positive relationship between the investor sentiment and IPO underpricing, indicating the investor sentiment being an explanation for it. Moreover, the study shows investor sentiment being positively linked to offer prices - an evidence of issuers exploiting that sentiment. However, the long-term underperformance relative to the aftermarket price of IPOs from high underpricing periods - another evidence of investor sentiment being a source for IPO underpricing - has not been confirmed. Other hypotheses have also not been verified. They include higher IPO volume following high underpricing periods and long-term underperformance relative to the offer price of IPOs from high underpricing periods. Both these hypotheses would represent another confirmation of firms exploiting the investor sentiment. The statistically significant results are consistent with other papers. The insignificance might have been caused by the method...
|
|
|
Internet marketing strategy of MonkeyPosters.de for the german market
Urbaníková, Nikola ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The bachelor thesis focuses on online marketing strategy of the e-shop called MonkeyPosters.de. It is the Czeh e-shop operating in Germany but it doesnt bring sufficiently high revenues comparing to the size of the market and there werent used the local knowledge. The aim of the bachelor thesis is to evaluate the already existing marketing strategy and perform the SWOT analysis as well as analyse the competitors and the german market itself: describe the specifics and implement them into the oblibe strategy. The output of the thesis is the suggestion of solutions for the future and new strategies as well as localize the german website
|
|
|
Investment certificates for retail investors
Trefná, Anežka ; Vacek, Vladislav (advisor) ; Špániková, Kateřina (referee)
This diploma thesis investigates investment certificates for retail investors. The first chapter defines investment structured certificates. The second chapter is about availability of investment certificates for retail investors in the Czech Republic. The objectives of this chapter are a description of a present offer of securities dealers in the Czech Republic, a specification of decision criterions in choosing an online broker and a comparison of selected companies from a point of view of a client. Third chapter summarizes advantages and risks which are connected with investment certificates. The fourth chapter deals with a classification of structured products from various aspects and structures of investment certificates which are the most traded on the German exchange Scoach in Frankfurt. The aim is to provide an overview of each type of the investment certificate which contains description of specific parameters, structure and possible pay-off at maturity of investment certificate considering an underlying asset. The final part illustrates in practice one of more possible methods how to choose appropriate investment certificates. There is presented a process which is subsequently more described and applied on a demonstrative example of a hypothetical retail investor. The goal of the diploma thesis is comprehensively acquainted with investment certificates the reader, and shows one of the possible ways of picking appropriate investment certificates for an investor with a risk neutral profile.
|
guest ::
