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Design of Minitractor
Výlet, David ; Zdařil, Zdeněk (referee) ; Zvonek, Miroslav (advisor)
The aim of the Master´s thesis is to devise complex design of minitractor that is going to fulfil temporary technological and constructive innovative components with respect to total attractive visual style. In a theoretical part I explored various market trends that I decided to assess in a practical part. Finally I designed an articulated minitractor with the technology of dual turning in combination with removable cab and the next innovative elements that supported the total design inspired by up to date car industry.
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Contemporary media image of Škoda Favorit vehicle
Jirmářová, Ivana ; Vlasák, Zbyněk (advisor) ; Zábrodská, Kristina (referee)
The present thesis deals with the contemporary media image of Škoda Favorit vehicle. The study is based on the journals of that time. The theoretical part is devoted to the historical context, including economic situation and description of media functions, which changed together with political regime. Furthermore, it put us in touch with history of Škoda company, closer also with developing and selling of Škoda Favorit and with the personality of Ing. Petr Hrdlička, CSc., who was in charge of the vehicle development. The second part deals with analysis of the media articles connected to the topic. Work closer elaborates events, which are thematically important, it means the performance of the vehicle in Brno expo, the start of selling the car, the completion of car bodywork development building in Mladá Boleslav, the international performance on Amsterdam motor show, the departure of Ing. Petr Hrdlička, CSc., the joining of the car company with Volkswagen concern, the facelift of the car and the end of the production of Škoda Favorit basic type.
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Contemporary media image of Škoda Favorit vehicle
Jirmářová, Ivana ; Vlasák, Zbyněk (advisor) ; Zábrodská, Kristina (referee)
The present thesis deals with the contemporary media image of Škoda Favorit vehicle. The study is based on the journals of that time. The theoretical part is devoted to the historical context, including economic situation and description of media functions, which changed together with political regime. Furthermore, it put us in touch with history of Škoda company, closer also with developing and selling of Škoda Favorit and with the personality of Ing. Petr Hrdlička, CSc., who was in charge of the vehicle development. The second part deals with analysis of the media articles connected to the topic. Work closer elaborates events, which are thematically important, it means the performance of the vehicle in Brno expo, the start of selling the car, the completion of car bodywork development building in Mladá Boleslav, the international performance on Amsterdam motor show, the departure of Ing. Petr Hrdlička, CSc., the joining of the car company with Volkswagen concern, the facelift of the car and the end of the production of Škoda Favorit basic type.
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Design of Minitractor
Výlet, David ; Zdařil, Zdeněk (referee) ; Zvonek, Miroslav (advisor)
The aim of the Master´s thesis is to devise complex design of minitractor that is going to fulfil temporary technological and constructive innovative components with respect to total attractive visual style. In a theoretical part I explored various market trends that I decided to assess in a practical part. Finally I designed an articulated minitractor with the technology of dual turning in combination with removable cab and the next innovative elements that supported the total design inspired by up to date car industry.
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Strategy of Škoda in China
Lai, Minh Tú ; Stuchlíková, Zuzana (advisor) ; Šaroch, Stanislav (referee)
The aim of this diploma thesis is to determine the strengths and weaknesses of the Škoda brand and current company marketing strategy in the Chinese market. Leading to description and analysis of what is behind the recent success on the Chinese market and what factors could cause its future further triumph or possible breakdown in China.
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The status and trends of the EU automotive industry on the internal market and in the global economy
Rynda, Tomáš ; Němcová, Ingeborg (advisor) ; Bič, Josef (referee)
This thesis deals with the topic of how important is the automotive industry for the economy of the European Union. At the beginning of the new millennium, the automotive industry faces sales problems and this thesis will investigate whether this is caused by the unfavourable economic situation or by other factors. The thesis analyses the current status of the sector and describes its importance for the European economy, examines contemporary issues with which the automotive industry has to deal, and on the basis of this analysis, it foreshadows the direction in which the European automotive industry is likely to be in the future.
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The transport policy of Nazi Germany in the years 1933-1939
Kulštrunk, Jiří ; Fabianková, Klára (advisor) ; Johnson, Zdenka (referee)
This thesis examines the employment policies of Nazi Germany from 1933 to 1939. The main emphasis is on the development of transport infrastructure and the automotive industry. These were chosen as "appropriate" to restore economic growth and tackle unemployment. A positive effect on the labor market is confirmed, due to a shortage of workers in the late thirties. Simple calculations and analysis of available statistical data show that the production of motor vehicles and roads and highways construction were not the main "drivers" of economic growth in and of themselves. However, their advantage was the binding of an additional industry and the resulting multiplier effect. After considering the economical results of the automotive industry and the subsequent international comparison, it is refuted that there was a mass motorization in Germany during the thirties. The military importance of transport policy was also very low, because the army preferred to other types of transportation. By comparing the selected measures of previous governments, it is demonstrated that the Nazi economic policy was not nearly as innovative, but rather followed and expanded the previous one.
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Automotive cluster in Central Europe in the world's context
Provázková, Jana ; Němcová, Ingeborg (advisor) ; Střecha, Michal (referee)
This work focus on the probability of preserving automotive industry in the Central Europe. I will mention factors which threaten the Central European car industry. I will also mention which countries are and will be the biggest competitors. For the time being automotive industry in the Central Europe is not in danger but in the future China and India and countries of South and Eastern Europe are a threat. Chinese and Indian car markets are huge but the are not saturated for the present, after their saturation these countries will be looking for another markets and one of them is the Central Europe. European Union is trying to protect its car market and established a lot of safety and emissions standards which China and India don't fulfil. For Central Europe are very important foreign direct investments. Automotive groups from Japan, USA, South Korea, Germany etc. open its factories in Central Europe because Central Europe offers cheaper workforce, high quality, high labour productivity, perfect strategic position and low production costs. Therefore the future of the automotive cluster in Central Europe is not in danger for now.
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Formation of a free trade area between EU and South Korea and its impact on the czech car industry
Juha, Jan ; Černá, Iveta (advisor) ; Čajka, Radek (referee)
This bachelor thesis deals with issues of the free trade area between EU and South Korea including theoretical basis of a possibility of regionalism within the frame of exceptions to WTO rules. The thesis concentrates on specific indicators of foreign trade of EU, South Korea and the Czech Republic and compares them mutually. In the introduction there is a theoretical framework of individual economic integrations and EU primary law that enables EU to conclude agreements with third countries. This thesis also focuses on the content and negotiation of the Free trade agreement between EU and South Korea. Following chapters deal with the comparison of individual figures reported in foreign trade and car industry, with an emphasis on the comparison of a period before the implementation of the Free trade agreement and after it. Finally, this thesis contains evaluation of the current functioning of the Free trade agreement and its possible changes.
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