Národní úložiště šedé literatury Nalezeno 1 záznamů.  Hledání trvalo 0.01 vteřin. 

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Marketing Mix of the Selected Company
Horký, Jan ; Schüller, David (oponent) ; Milichovský, František (vedoucí práce)
This bachelor's thesis focuses on the analysis of the current marketing mix of Forky's. The theoretical part of the work deals with the basic concepts of marketing and marketing mix, which are subsequently applied to the selected company in the analytical part. The practical part also contains a proposal for improving the current marketing mix and a proposal for streamlining promotion, with the aim of consolidating the market position and gaining new customers.

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