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The Business Plan for the Establishment of a Fitness center in the city of Kurim
Pláteník, Jindřich ; Kruntorádová, Markéta (referee) ; Bumberová, Veronika (advisor)
The master’s thesis is focused on the creation of a viable business plan for establishing a new mikrocompany offering a services in the fitness area in the gradient area. Theoretical part is describes starting points related with through of business and market, bussines plan and his structure including description of used analytical research methods and tools. To define and verification of main idea is used qualitative research and method of Lean canvas. Analytical part contains starting points from of carried out analysis and research, on their basis is selected a suitable strategy for starting mikrobussiness. The design part of the thesis elaborates a specific part of the business plan in connection with the chosen strategy so that the plan is feasible and viable.
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Marketingová strategie společnosti Dream Fires
Kašpárková, Lenka
Kašpárková, L. Marketing strategy of Dream Fires company. Brno: Mendel University, 2016. This bachelor thesis deals with suggestion of marketing strategy for company specializes in creating fireworks. The theoretical part defines topic of marketing strategy and description of analysis. The practical part contains information from literature and the results of qualitative marketing research. There is also description of the company and internal and external analysis and resulting SWOT analysis. Based on those analysis will be designed a marketing strategy leading to gain new customers in new segment and contributing to their satisfaction as well.
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Marketingový mix vo vybranom podniku poskytujúci služby
Mesárošová, Natália
Mesárošová, N. Marketing mix in the selected company provided services. Ba-chelor thesis. Brno: Mendel University, 2018. This bachelor thesis is focused on elaborating a proposal to improve using indivi-dual elements of the marketing mix of the company Maxim Bakery. The theore-tical part deals with theoretical knowledge of the marketing mix that is based on literary sources. There is firstly made an analysis of the environment, analysis of marketing mix of the company and the segmentation of the market in the practical part. Based on analysis and segmentation, suggestions and recommendations are made to improve the situation. The thesis is cocluded by setting the budget and suggesting inspections along with measuring the efficiency.
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Návrh strategie pro rozvoj sociálního podniku
Hrnčíř, Adam
Hrnčíř A., Proposal for a Strategy for the Development of a Social Enterprise Bache-lor thesis. Brno: Mendel University in Brno, 2018. This bachelor thesis deals with the design of the strategy for the development of the social enterprise Fashion for help. The first part is devoted to theoretical con-cepts that are important for social enterprises and management. The second part deals with the current situation of the company and the analyzes carried out, which serve as the basis for the subsequent strategies.
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Financing of Business Activities
Špaček, Michal ; Karas, Michal (referee) ; Ptáček, Roman (advisor)
This bachelor thesis is focused on the selection of optimal financing of long-term fixed assets. The theoretical part describes the options of financing and analysis used to evaluate the actual situation of the selected company in the practical part are individual analyzes, which are performed and serve as a basis for the final part, where the most suitable method will be selected.
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Business Plan - Starting a New Company
Bařina, Karel ; Skoupil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis is focused on both theoretical and practical creation of a business plan in order to create a real business entity. The theoretical part primarily describes the most important concepts that we need to understand the issue. In the practical part of the work we then apply the knowledge gained in the preparation of the theoretical part and at the same time the research of a sample of the target group is carried out according to which the effectiveness of the whole project is analyzed.
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The Business Plan to Set Up a Fitness Center in a Selected Location
Mikmeková, Denisa ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on creating a business plan for establishing a fitness center in Šlapanice. The first theoretical part describes the basic concepts related to the field of business and legal forms, principles and structure of the business plan, especially the analytical research methods used in planning. The analytical part includes analysis of the business environment for the validation of the idea and mapping of the market and general environment. Subsequently, a suitable strategy is chosen for the start-up in this area, which is elaborated into individual parts of the business plan so that it is feasible and viable.
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The Business Plan of Cafe Shop with Handmade Desserts offer in a Selected Location
Kohoutková, Klára ; Krátký, Radim (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a cafe with handmade desserts in Slavkov u Brna. The theoretical part contains a description of the basic concepts and starting points for establishing a company in the area of the work‘s main thought, used analytical methods in planning, including the structure of the business plan itself. The analytical part contains identification of key factors from the field of external, field and internal environment including conducting own marketing research for potential customers and based on the summary and evaluation, then the appropriate strategy of the start-up company in this area is selected. The execution part elaborates the chosen strategy into a partial part of the business plan structure so that the project is feasible.
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Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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The Business plan for Setting up Patisserie with Handmade Production in Šumperk
Rambousková, Ivona ; Ptáček, Roman (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.
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