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Selected aspects of development of information society for business opportunities in the Czech Republic
Coufal, Libor ; Sigmund, Tomáš (advisor) ; Galba, Alexander (referee)
Today's environment of information society brings many changes. The main objective was to identify those changes which the development of the Internet affect business opportunities. A fundamental change is globalization and the related impact on marketing, strategic planning, record-keeping and human resource management. The thesis also focuses on the importance of education, experience and skills and their relationship to the business, which raises the question whether the current period has contributed to more successful business plans. Different levels of knowledge and experience, along with information literacy of individuals affect the use of modern information and communication technologies for formulating business plans. On real cases, the author applies theoretical knowledge and explains the context, because it shows that there is no demonstrable importance of Internet development to the success of business plans.
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Arts and Business: Creative Incubators
Mitošinková, Barbora ; SULŽENKO, Jiří (advisor) ; ŽÁKOVÁ, Eva (referee)
New ways of financing cultural and creative projects are an intensely debated issue across all stakeholders in culture: managers, artists, students, researchers, public administration at all levels, etc. This thesis therefore discusses the topic of collaboration between artists and entrepreneurs. It explores the possible forms of such cooperation (sponsorship, donorship, corporate philanthropy, linking platforms, artistic intervention), focusing in particular on creative incubators - a promising option for linking the cultural-creative industries and the private and business sector. The nature and potential of this relationship is then analysed on cases of emerging and already active creative incubators in the Czech Republic.
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Business Plan
Petrová, Helena ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The objective of thesis "Business plan" is to present a business plan of equestrian center near Brno and a cooperating equestrian club. The thesis should be sufficient as a document for getting an investor. The thesis is divided into two parts. The first part contains the theory concerning composition of a business plan and an overview of points it should address. In the second part the theory is applied by composing a short-form business plan. The plan estimates the progress of first eight years of the project including seeking building lot, rough estimate of building facilities, assets portfolio, description of business activities, calculation of operating expenses, explanation of competitive advantage, parts of financial plan, return ratios, basic marketing points, SWOT analysis and estimate of future progress. The conclusion includes a short assessment and a critical hindsight of drawbacks of this business plan.
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Business plan
Vítová, Helena ; Krause, Josef (advisor) ; Šváb, Marek (referee)
The object of this thesis is to develop a feasible business plan establishing a children's patisserie named Drak situated in Trutnov. It describes requisites of property rights, ownership structure, SWOT analysis, marketing and financial plan. The thesis is divided into two parts, theoretical and practical. The theoretical part is responsible for defining the key concepts of business plan, its structure and further it describes the methodology that is used in the practical part. The practical part of this thesis contains a business plan itself, which implements the business plan of establishing a children's patisserie. In conclusion the business plan is evaluated and the possibility of putting it into practice is analyzed.
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Immovable assets in business (accounting and tax perspective)
Vinšová, Kristýna ; Müllerová, Libuše (advisor) ; Valha, Oldřich (referee)
This thesis is concentrated on issue of immovable assets in business after the recodification of a private low valid from 1. 1. 2014. It specializes in selected accounting and tax issues associated with the acquisition, possession and disposal of immovable property. The aim of thesis is to provide a clear description of all operations and responsibilities of an economic entity in connection with using immovable assets in business. The thesis deal with the target problems from the perspective of entrepreneur, who is governed by Czech regulations, keep accounts and disposes of the property for business purposes and does not acquire real property primarily for trading with them. All work is concerned only with land and buildings placed on them.
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Strategic and marketing plan for a selected company
Vimmer, Jan ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the theoretical principles of marketing planning to specific example of our travel agency.
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Business Plan of multipurpose sports facility
Tuzar, Tomáš ; Krause, Josef (advisor) ; Štěpánek, Libor (referee)
The aim of this final thesis is to analyze the potential of construction of a multi-purpose sports facility focused on extreme sports named Freestyle Kolbenka. The work is divided into two main parts, theoretical part and practical part. The theoretical part defines basic concepts such as business and enterprise. Further it focuses on a business plan, its components and the specifics of the sports business environment. The practical part contains a description of this business opportunity and the analysis of the factors affecting its future development, including the financial plan. The outcome of this paper is the evaluation of researched variables and future prospects of the project.
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Design and run the e-shop connected with social networks
Brejcha, Jan ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The theme of this diploma thesis is design and run the e-shop with airsoft improved airsoft parts and accessories. However, the creation of the e-shop have to be for free. The e-shop will be connected with the same name site page on the social network Facebook.com, where the products will be primarily promoted. To this end, it is necessary to map and explore the possibilities for creating online store for free. Simultaneously, deploy and optimize the Facebook page mentioned before. Partial aim of this thesis is to use tools of Competitive Intelligence at the created Facebook page and on the Facebook pages of competition, to obtain important information for better or for more favorable treatment of Facebook page related to the e-shop.
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Business Plan
Radošinská, Jana ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Diploma thesis deals with the processing of a business plan to establish a tour operator, which will offer tours to Puerto Rico. Thesis is divided into theoretical and practical part. The theoretical part explains what is business and related terms. Defines the tourism business and the procedure for the establishment of tour operators. There are also theoretically explained individual chapters of a business plan. The practical part is dedicated to the establishment of tour operator, where is proceeded by individual chapters business plan, which are explained in the theoretical part.
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